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SEO & PAY PER CLICK CAMPAIGNS By... Majestic Social Media www.majesticsocialmedia.com
A combined SEO & Pay Per Click STRATEGY WILL HELP YOU TO ACHIEVE YOUR GOALS and drive more people to your website and increase your sales!
Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and powdered ginger.  Content SEO & Pay Per Click Statistics What we do!  SEO & Pay Per Click Clients and Examples Content!  © Majestic Social Media – Full Service Social Media & SEO
Majestic Social Media & SEO SEO Website Design Pay Per Click ,[object Object]
Quality Score Improvement
In depth keyword analysis
Landing Page Creation
Landing Page Optimization
Maintenance
Optimization of your CPC,             CPL, ROI!  ,[object Object]
Keyword Density
Competition Analysis
Page Rank
Geo Targeted Campaigns
Google Maps Optimization
 Website Design
HTML/PHP Coding
E-Commerce
X HTML 5
Website Content Creation
Blog Integration
Media Integration                             (Videos, chat features, etc.) © Majestic Social Media – Full Service Social Media & SEO
Majestic Social Media & SEO Blog Marketing Social Media Content Creation ,[object Object]
Copywriting
Video Creation
Power Point Creation
Picture Tagging contests
Engaging Social Media
Social Scanning (Barcodes)
Newsletter Creation (HTML)
 Blog Marketing Strategy
Creation of branded Blog
Blog Writing
Blog Marketing
Media Integration (Videos,     pictures, etc.) ,[object Object]
 Social Media Strategy
Campaign Planning
Social Media Maintenance
Social Media Publishing
Social Media Set up
Facebook FBML Coding
Social Media Branding   (customized backgrounds, etc.) © Majestic Social Media – Full Service Social Media & SEO
The importance of SEo ,[object Object]
 When looking for a new information, online 37% of internet users start their searches on a search engine, followed by portals, such as yahoo or msn with 34%. - 80 million people get their news online every day - 100 million people use search engines every day - 64% of journalists use Google or Yahoo! to follow the news There are even some estimates that show about 80% of all internet sessions begin with a search. So, it’s clear that there are many benefits to be obtained by optimizing your website! © Majestic Social Media – Full Service Social Media & SEO
Social Media Marketing What We Do!

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Seo ppc

  • 1. SEO & PAY PER CLICK CAMPAIGNS By... Majestic Social Media www.majesticsocialmedia.com
  • 2. A combined SEO & Pay Per Click STRATEGY WILL HELP YOU TO ACHIEVE YOUR GOALS and drive more people to your website and increase your sales!
  • 3. Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, bee pollen, certified organic powdered cinnamon and powdered ginger. Content SEO & Pay Per Click Statistics What we do! SEO & Pay Per Click Clients and Examples Content! © Majestic Social Media – Full Service Social Media & SEO
  • 4.
  • 10.
  • 22. Media Integration (Videos, chat features, etc.) © Majestic Social Media – Full Service Social Media & SEO
  • 23.
  • 31. Blog Marketing Strategy
  • 35.
  • 36. Social Media Strategy
  • 42. Social Media Branding (customized backgrounds, etc.) © Majestic Social Media – Full Service Social Media & SEO
  • 43.
  • 44. When looking for a new information, online 37% of internet users start their searches on a search engine, followed by portals, such as yahoo or msn with 34%. - 80 million people get their news online every day - 100 million people use search engines every day - 64% of journalists use Google or Yahoo! to follow the news There are even some estimates that show about 80% of all internet sessions begin with a search. So, it’s clear that there are many benefits to be obtained by optimizing your website! © Majestic Social Media – Full Service Social Media & SEO
  • 45. Social Media Marketing What We Do!
  • 46. How do you reach consumers? You need a web presence and many ways to be found! More quality content Published in more places = More customers! © Majestic Social Media – Full Service Social Media & SEO
  • 47. How do you reach consumers? Search Discovery! Social Discovery! Reputation! © Majestic Social Media – Full Service Social Media & SEO
  • 48. What is quality content? © Majestic Social Media – Full Service Social Media & SEO
  • 49. SEO Strategy Analysis SEO Analysis Website Analysis TARGET MARKET! TARGET MARKET! Strategic Planning Goals Vision Mission Operative Planning REPUTATION SEO PPC BOOKMARKING E-Commerce © Majestic Social Media – Full Service Social Media & SEO
  • 50. Social Media Marketing CISS Formula © Majestic Social Media – Full Service Social Media & SEO
  • 52.
  • 55. Contests, etc.www.twitter.com www.facebook.com www.myspace.com www.youtube.com & more © Majestic Social Media – Full Service Social Media & SEO
  • 56. www.slideshare.net www.myplick.com www.authorstream.com www.slideboom.com Business Directories Publish PR Releases www.yelp.com www.local.com www.superpages.com www.yellowpages.com www.hotfrog.com www.citysearch.com www.insiderpages.com And more directories Share Content Power Point Presentation or Documents www.reddit.com www.free-press-release.com www.prlog.com www.articlesbase.com and more © Majestic Social Media – Full Service Social Media & SEO
  • 57. www.wordpress.com www.blogger.com www.mybloglog.com www.technorati.com Viral Marketing Classified Ads Blog Set up and Publishing www.youtube.com www.vimeo.com www.ustream.tv www.yahoo.com/videos and more Website Integration Blog Integration www.global-free-classified-ads.com www.craigslist.org www.hoobly.com www.backpage.com And more © Majestic Social Media – Full Service Social Media & SEO
  • 59. Definition seo Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines, via search results.
  • 60. How can seo help you?
  • 61. How does Google determine a highly ranked site?
  • 62. First, why Google? Let’s look at market share: 1st Why google?
  • 63. Google Google’s Algorithm – Part 1 Relevancy
  • 64. Google Google first decides whether your site is relevant based on its text. You need text on your site targeting specific keyword phrases.
  • 65.
  • 66.
  • 67.
  • 68. Headlines – Should match to keyword phrases
  • 69. Content – The more the better
  • 73.
  • 74. Quality Links are valued more.
  • 75.
  • 76. also called “Paid” or “Sponsored” listings
  • 77. SEO – Search Engine Optimization
  • 78. also called “Natural” or “Organic” listingsTo confuse the issue further, “SEM” is commonly interchanged with “PPC”. However, “SEO” always refers to unpaid positioning.
  • 79. Pay per click campaigns
  • 80. Pay per click campaigns
  • 81. Language of PPC SPONSORED SEARCH: Pay-per-click distribution tactic that displays your ads in the sponsored search results at the top, along the side, and across the bottom of search results pages for searches that relate to your keywords. CONTENT PLACEMENT TARGETING: Pay-per-click distribution tactic that displays your ads alongside relevant articles such as product reviews, news articles, etc. on the Yahoo and Google distribution network. AD TEXT: The marketing message displayed to prospective customers. An ad contains a title, description, and URL.
  • 82. Language of PPC LANDING PAGE: The page on a web site where one is taken after clicking on a advertisement. While this can be any page, it is often a page designed to expand on the service or product mentioned in the initial advertisement. CAMPAIGN: A campaign contains one or more ad groups sharing the same budget, schedule and geo-targeting criteria. A campaign is typically created to support a particular marketing goal. KEYWORD: A word or phrase that relates to the products or services you wish to advertise. When prospective customers are looking for information related to what you sell, and they type your keywords into a search box, your ads may be displayed.
  • 83. Language of PPC CONVERSIONS: The completion of an action that you value, such as a purchase, registration, or sign-up. IMPRESSIONS: The number of times an ad is displayed in search results or on sites. CLICK-THROUGH RATE (CTR): The number of clicks received divided by the number of impressions generated. Example: An ad that is displayed 100 times and receives 10 clicks has a click-through rate of 10%. AVE CPC: Average cost per click. The average price you paid each time your ad was clicked.
  • 85. Business Directories to put you on! superpages yellowpages hotfrog hellosandiego.com insiderpages.com mojopages.com hotfrog Citysearch local.com kudzu.com phones.whitepages.com realpageslive.com theusaexplorer.com bridgat.com discoverourtown.com yellowusa.com Google Maps www.kudzu.com www.manta.com © Majestic Social Media – Full Service Social Media & SEO
  • 87. Blog Marketing We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more! Technorati blogcatalog.com bloghub.com bloghints.com blogville.us bestblogs.org totalblogdirectory.com blogdirectory.net bloggingfusion.com blogarama.com © Majestic Social Media – Full Service Social Media & SEO
  • 89. Online PR We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More! reddit.com free-press-release.com prlog.com articlesbase.com slashdot.com pressrelease.com pressreleasepoint.com theopenpress.com © Majestic Social Media – Full Service Social Media & SEO
  • 91. Bookmarking We bookmark Your website on the following bookmarking sites and about 300 more… http://business-planet.net http://digg.com http://www.diigo.com http://faves.com http://againlinks.com http://agilemarks.com http://ardour.tv http://atozbookmarks.com http://bharatinfo.com http://bookmark4seo.com http://bookmarkalley.com http://bookmarkarticles.com http://bookmarkcity.com http://bookmarkingpalace.info http://bookmarkingweb.com http://bookmarkix.info © Majestic Social Media – Full Service Social Media & SEO
  • 93. Printed Silk Fabrics! SEO + Social Media Client, based in Los Angeles! www.printedsilkfabrics.com