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SOCIAL MEDIA Plan
RDO Gateway Center


   Majestic Social Media
www.majesticsocialmedia.com
RDO GATEWAY SHOPPING

Eat, Dine, Shop & Have Fun!
RDO GATEWAY SHOPPING

     We believe a common
marketing strategy will help
  everyone to achieve their
            goals!
The Rise of Social Media

 74% of the world's Internet surfers visit SM (Nielsen, 2010)
  o   YouTube, Wikipedia and Facebook are three of the top seven online
      brands visited
 Time spent using SM rose 210% in 2009 (Nielsen, 2010)
  o Average time per person increased 143%
  o Average time spent on Facebook and Twitter increased 200% and 368%
    respectively
 Facebook alone catering to 500 million users
  o   150 million access via mobile devices
 Twitter growing 579% in annual unique visitors (Nielsen, 2010)
 SM marketing to grow 34% annually over the next 5 years
  o   US$3.1 billion by 2014 (Forrester Research, 2010)
The New Age: “Social retailing”
  “Shopping meets social networks” (Foresee Results, 2010)
  o  56% of shoppers who interact with social media websites have elected to
     “friend” or “follow” or “subscribe” to a retailer
   o More than 50% of online shoppers use Facebook, and of those online
     shoppers who engage in social media, more than 80% use Facebook
   o 49% of respondents who “friend” or “follow” companies through social
     media do so to learn about special deals and options
   o 45% of users do it to learn about products
   o 5% use social media primarily for customer support
  However, 60% of retailers do not have a presence on a social networks…
     85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)
Content

          Website Ideas

   Social Media Marketing Plan
                                 Spicy Ginger Ambrosia is a blend of
                                  raw California wildflower Honey,
         Viral Marketing             bee pollen, certified organic
                                 powdered cinnamon and powdered
                                               ginger.
   About Majestic Social Media


      Clients and Examples




                                      Content!
A common website is beneficial
       for everyone!
Your Website!

           - Not existent!             Attract with pictures!

- Your website needs to be engaging!   Attract with emotions!

  - We need faces on the website!       Attract with videos!

 - Happy people eating & shopping!     Attract with benefits!

        - People having fun!           Attract with contests!

   - Showcase all the businesses       Attract with coupons!

     - Showcase vacant space!
Example: The Carlsbad Forum
Social Media Marketing
      What We Do!
Analysis

      Social Media Analysis                             Website Analysis



                                                      TARGET MARKET!
      TARGET MARKET!


                                Strategic Planning
                      Goals           Vision          Mission

                                Operative Planning

Social Media   Blog Marketing   SEO + Bookmarking    E-Commerce      Online PR
Products          Social Media Target Market Analysis




                                                                  & more
Target Market




                  RDO
                                     Families                  Mom’s
                Residents

                            Middle to               Business
                            High Class               People

                                          College
                                         Students
Social Media Marketing
    CISS Formula
Social Media Tactics
Social Media Applications


We will use all of these!
Overall Strategy
www.slideshare.net
                                                      www.myplick.com
                                                   www.authorstream.com
                                                     www.slideboom.com

        Business Directories
                                                                                      Publish PR
                                                                                       Releases

            www.yelp.com
           www.local.com                            Share Content
       www.superpages.com                         Power Point Presentation or
                                                         Documents
       www.yellowpages.com
                                                                                     www.reddit.com
          www.hotfrog.com
                                                                                www.free-press-release.com
        www.citysearch.com
                                                                                     www.prlog.com
       www.insiderpages.com
                                                                                  www.articlesbase.com
        And more directories
                                                                                        and more
© Majestic Social Media – Full Service Social Media & SEO
www.wordpress.com
                                                        www.blogger.com
                                                      www.mybloglog.com
                                                      www.technorati.com


          Viral Marketing                                                      Classified Ads




            www.youtube.com                      Blog              Set
                                                   up and Publishing
             www.vimeo.com                                                 www.global-free-classified-
             www.ustream.tv                                                       ads.com

         www.yahoo.com/videos                                                  www.craigslist.org

                  and more                                                     www.hoobly.com

            Website Integration                                               www.backpage.com

              Blog Integration                                                     And more

© Majestic Social Media – Full Service Social Media & SEO
Keyword Optimization
                                                      Bookmark Website
                                                        Create Backlinks

      Website Creation +
        Optimization
                                                                           Social Media Marketing



                                                SEO and Bookmarking
 We create and optimize websites
 and showcase all of your offers!
              -Interactive                                                     www.twitter.com

            - Special Offers                                                  www.facebook.com

              - Discounts                                                     www.myspace.com

            - Contests, etc.                                                  www.youtube.com
                                                                                   & more

© Majestic Social Media – Full Service Social Media & SEO
Twitter Tactics:
- We increase Nr. of Followers: We add twitter users by keywords & demographics!
- Incentivizing: We recommend to offer Discounts for twitter followers – also offer
  discounts for twitter followers if they follow the facebook fanpage too.
- We monitor, and post on a daily basis! We post about 30-40 tweets a day!
- We engage your twitter followers with contests, incentives and more!



                                                     Examples:
                                                     www.twitter.com/righteouslyraw
                                                     www.twitter.com/andrebergermd
                                                     www.twitter.com/majesticsm
Facebook Tactics:
-   We Increase Number of Followers
-   We join facebook groups and post articles on group forums
-   Incentivizing: Offer Discounts for followers
-   We monitor, and post on a daily basis!
-   We add applications to the facebook fanpage! (contests, games)
-   We customize the Facebook Fanpage!




                                                 Example FanpageS

                                                 www.facebook.com/rejuvalife
                                                 www.facebook.com/thecellproject
                                                 www.facebook.com/righteouslyraw
                                                 www.facebook.com/ragzdressware
Contests, Trends & Ideas!
          CQ/s/dark
Contest Suggestions!
                             Facebook Treasure Hunt




         This contest model involves posing questions to your fan page and
        providing clues or answers on your website. To participate, Facebook
        users must look for the answer on your website and then answer the
        question with a comment to your status update or note. This contest
       model provides the additional benefit of driving traffic to your website.

© Majestic Social Media – Full Service Social Media & SEO
Contest Suggestions!
                                            Tag Yourself




           In this contest model, you upload a photo album of your products to
            your Fan page. Ask your Fans to tag their name to a product to win
           that product. To maximize this contest model, upload 1 picture every
             few days to encourage Fans to keep returning to your page. As an
            alternative, ask Fans to post a review or testimonial of your product
                                   in the photo comments.

© Majestic Social Media – Full Service Social Media & SEO
Social Scanning
Smartphones are the latest trend. What this means is that any
                smartphone owner can fire up a barcode scanning application,
                     scan a code and complete activities or gain access to
                 information. You can utilize barcodes that either link to your
               website, facebook page, twitter page, or any other url! Also with
                 a barcode, you can introduce a contest or any kind of special
                  offer! We recommend to create barcodes that link to your
               facebook and/or twitter and print the code either on postcards,
                   banners, letters etc. Also, these barcodes can be used to
                        conduct contests on your social media profiles!




© Majestic Social Media – Full Service Social Media & SEO
QR Codes – Social Scanning!

                           This would be a sample code!
                          Scan it With your Smartphone!




© Majestic Social Media – Full Service Social Media & SEO
Location Marketing
Location services will grow in popularity as people get more
                comfortable checking in to a business. It's time to utilize sites,
                such as Foursquare, Facebook Places and Gowalla. These sites
                will help you better target prospects' likes and interests, pique
               interest and influence purchase decisions by offering discounts,
               promotions or giveaways when they “check in” to your business.




© Majestic Social Media – Full Service Social Media & SEO
FACEBOOK PLACES!




© Majestic Social Media – Full Service Social Media & SEO
Mobile Marketing
As the mobile arena grows, you should continue to move
                  marketing campaigns to mobile phones. MessageBuzz and
                Enowit offer free demo accounts that allow us to test a mobile-
                 marketing campaign. You can start by incorporating a mobile
                widget onto our site to help collect mobile numbers through an
                automated system and create campaigns specific to area codes
                                           or regions.




© Majestic Social Media – Full Service Social Media & SEO
Presentation platforms
As teleseminars become overused, interactive web seminar
                    platforms will step in. New presentation platforms such as
                 SlideRocket.com and Prezi.com are incorporating easy-to-build
                presentation tools with social media, live feeds and video. People
                online want to see the presenter, not just listen over a bridge line.




© Majestic Social Media – Full Service Social Media & SEO
Viral Marketing

We recommend to use videos and pictures slideshows to promote your website and
                     to add to your social media profiles!
Sample Video

http://video214.com/play/ywxr2ZuduCm5TIKHG0a5QA/s/dark




  http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark
Sample Video


                                 http://video214.com/play/pAKJdUne
                                 nTWFcqUZ9J1rYg/s/dark




http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark




                                 http://video214.com/play/ZKU2DO5
                                 UNNbKvkOwFpWaBg/s/dark
220 Catering
           www.220catering.com



http://video214.com/play/IHt9DyBPD1iUM0iRvN
mi1A/s/dark




                  SSIS
    Senior Security Insurance Services
              www.ssis.ws




http://video214.com/play/7RVHXodnihV1OgoAvF
9Pdg/s/dark
Social Media Platforms
Social Media Platforms that we mainly use



    www.twitter.com
    www.facebook.com
    www.Merchantcircle.com
    www.myspace.com
    www.Linkedin.com
    www.Meetup.com
    www.kaboodle.com
    www.Xing.com
    www.Flickr.com
    www.friendster.com
    www.friendfeed.com
    www.youtube.com
    www.Delicious.com
    www.zoominfo.com
    www.tumblr.com



© Majestic Social Media – Full Service Social Media & SEO
Business Directories!
Business Directories to put you on!

  superpages
  yellowpages
  hotfrog
  hellosandiego.com
  insiderpages.com
  mojopages.com
  hotfrog
  Citysearch
  local.com
  kudzu.com
  phones.whitepages.com
  realpageslive.com
  theusaexplorer.com
  bridgat.com
  discoverourtown.com
  yellowusa.com
  Google Maps
  www.kudzu.com
  www.manta.com
© Majestic Social Media – Full Service Social Media & SEO
Classified Ad Sites
Classified Ad Sites

  We create a custom HTML Code for the ads to
  create a look and feel that suits the brand!

    global-free-classified-ads
    Craigslist
    Craigslist
    Craigslist
    Backpages
    www.bridgat.com
    hoobly.com
    www.kijiji.com
    www.oodle.com
    classified.yahoo.com
    classifiedsforfree.com
    www.webleeg.com
    www.zoozads.com
    www.tweetmart.com


© Majestic Social Media – Full Service Social Media & SEO
Example: Craigslist Ad




© Majestic Social Media – Full Service Social Media & SEO
Blog Marketing
Blog Marketing

     We set up blogs on wordpress in order
     to be able to promote that blog and
     treat it as a second website. We promote
     the blog using the following blogging
     directories and more!


     Technorati
     blogcatalog.com
     bloghub.com
     bloghints.com
     blogville.us
     bestblogs.org
     totalblogdirectory.com
     blogdirectory.net
     bloggingfusion.com
     blogarama.com

© Majestic Social Media – Full Service Social Media & SEO
Content Sharing
Content Sharing

   We create power point presentations about
   Your company and products in order to use
   these presentations for Your blog, social
   media profiles and in order to publish
   these presentations on so called content
   sharing sites, see below:



     authorstream.com
     slideshare.net
     slideboom.com
     myplick.com




© Majestic Social Media – Full Service Social Media & SEO
Online PR
Online PR

     We write and publish PR Releases on a
     weekly or Bi-Weekly basis on the
     following platforms & More!



     reddit.com
     free-press-release.com
     prlog.com
     articlesbase.com
     slashdot.com
     pressrelease.com
     pressreleasepoint.com
     theopenpress.com




© Majestic Social Media – Full Service Social Media & SEO
Bookmarking
Bookmarking

   We bookmark Your website on the
   following bookmarking sites and about
   300 more…
   http://business-planet.net
   http://digg.com
   http://www.diigo.com
   http://faves.com
   http://againlinks.com
   http://agilemarks.com
   http://ardour.tv
   http://atozbookmarks.com
   http://bharatinfo.com
   http://bookmark4seo.com
   http://bookmarkalley.com
   http://bookmarkarticles.com
   http://bookmarkcity.com
   http://bookmarkingpalace.info
   http://bookmarkingweb.com
   http://bookmarkix.info
© Majestic Social Media – Full Service Social Media & SEO
Work Examples
Printed Silk Fabrics!
SEO + Social Media Client,
based in Los Angeles!
www.printedsilkfabrics.com
Social media pitch rdo gateway
Social media pitch rdo gateway
Social media pitch rdo gateway
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Social media pitch rdo gateway
Social media pitch rdo gateway
Social media pitch rdo gateway
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Social media pitch rdo gateway
Social media pitch rdo gateway
Social media pitch rdo gateway
Social media pitch rdo gateway
Social media pitch rdo gateway
Social media pitch rdo gateway

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Social media pitch rdo gateway

  • 1. SOCIAL MEDIA Plan RDO Gateway Center Majestic Social Media www.majesticsocialmedia.com
  • 2. RDO GATEWAY SHOPPING Eat, Dine, Shop & Have Fun!
  • 3. RDO GATEWAY SHOPPING We believe a common marketing strategy will help everyone to achieve their goals!
  • 4. The Rise of Social Media 74% of the world's Internet surfers visit SM (Nielsen, 2010) o YouTube, Wikipedia and Facebook are three of the top seven online brands visited Time spent using SM rose 210% in 2009 (Nielsen, 2010) o Average time per person increased 143% o Average time spent on Facebook and Twitter increased 200% and 368% respectively Facebook alone catering to 500 million users o 150 million access via mobile devices Twitter growing 579% in annual unique visitors (Nielsen, 2010) SM marketing to grow 34% annually over the next 5 years o US$3.1 billion by 2014 (Forrester Research, 2010)
  • 5. The New Age: “Social retailing” “Shopping meets social networks” (Foresee Results, 2010) o 56% of shoppers who interact with social media websites have elected to “friend” or “follow” or “subscribe” to a retailer o More than 50% of online shoppers use Facebook, and of those online shoppers who engage in social media, more than 80% use Facebook o 49% of respondents who “friend” or “follow” companies through social media do so to learn about special deals and options o 45% of users do it to learn about products o 5% use social media primarily for customer support However, 60% of retailers do not have a presence on a social networks… 85% of Gen Y shoppers participate in social networking (PriceGrabber, 2010)
  • 6. Content Website Ideas Social Media Marketing Plan Spicy Ginger Ambrosia is a blend of raw California wildflower Honey, Viral Marketing bee pollen, certified organic powdered cinnamon and powdered ginger. About Majestic Social Media Clients and Examples Content!
  • 7. A common website is beneficial for everyone!
  • 8. Your Website! - Not existent! Attract with pictures! - Your website needs to be engaging! Attract with emotions! - We need faces on the website! Attract with videos! - Happy people eating & shopping! Attract with benefits! - People having fun! Attract with contests! - Showcase all the businesses Attract with coupons! - Showcase vacant space!
  • 10. Social Media Marketing What We Do!
  • 11. Analysis Social Media Analysis Website Analysis TARGET MARKET! TARGET MARKET! Strategic Planning Goals Vision Mission Operative Planning Social Media Blog Marketing SEO + Bookmarking E-Commerce Online PR
  • 12. Products Social Media Target Market Analysis & more Target Market RDO Families Mom’s Residents Middle to Business High Class People College Students
  • 13. Social Media Marketing CISS Formula
  • 15. Social Media Applications We will use all of these!
  • 17. www.slideshare.net www.myplick.com www.authorstream.com www.slideboom.com Business Directories Publish PR Releases www.yelp.com www.local.com Share Content www.superpages.com Power Point Presentation or Documents www.yellowpages.com www.reddit.com www.hotfrog.com www.free-press-release.com www.citysearch.com www.prlog.com www.insiderpages.com www.articlesbase.com And more directories and more © Majestic Social Media – Full Service Social Media & SEO
  • 18. www.wordpress.com www.blogger.com www.mybloglog.com www.technorati.com Viral Marketing Classified Ads www.youtube.com Blog Set up and Publishing www.vimeo.com www.global-free-classified- www.ustream.tv ads.com www.yahoo.com/videos www.craigslist.org and more www.hoobly.com Website Integration www.backpage.com Blog Integration And more © Majestic Social Media – Full Service Social Media & SEO
  • 19. Keyword Optimization Bookmark Website Create Backlinks Website Creation + Optimization Social Media Marketing SEO and Bookmarking We create and optimize websites and showcase all of your offers! -Interactive www.twitter.com - Special Offers www.facebook.com - Discounts www.myspace.com - Contests, etc. www.youtube.com & more © Majestic Social Media – Full Service Social Media & SEO
  • 20. Twitter Tactics: - We increase Nr. of Followers: We add twitter users by keywords & demographics! - Incentivizing: We recommend to offer Discounts for twitter followers – also offer discounts for twitter followers if they follow the facebook fanpage too. - We monitor, and post on a daily basis! We post about 30-40 tweets a day! - We engage your twitter followers with contests, incentives and more! Examples: www.twitter.com/righteouslyraw www.twitter.com/andrebergermd www.twitter.com/majesticsm
  • 21. Facebook Tactics: - We Increase Number of Followers - We join facebook groups and post articles on group forums - Incentivizing: Offer Discounts for followers - We monitor, and post on a daily basis! - We add applications to the facebook fanpage! (contests, games) - We customize the Facebook Fanpage! Example FanpageS www.facebook.com/rejuvalife www.facebook.com/thecellproject www.facebook.com/righteouslyraw www.facebook.com/ragzdressware
  • 22. Contests, Trends & Ideas! CQ/s/dark
  • 23. Contest Suggestions! Facebook Treasure Hunt This contest model involves posing questions to your fan page and providing clues or answers on your website. To participate, Facebook users must look for the answer on your website and then answer the question with a comment to your status update or note. This contest model provides the additional benefit of driving traffic to your website. © Majestic Social Media – Full Service Social Media & SEO
  • 24. Contest Suggestions! Tag Yourself In this contest model, you upload a photo album of your products to your Fan page. Ask your Fans to tag their name to a product to win that product. To maximize this contest model, upload 1 picture every few days to encourage Fans to keep returning to your page. As an alternative, ask Fans to post a review or testimonial of your product in the photo comments. © Majestic Social Media – Full Service Social Media & SEO
  • 26. Smartphones are the latest trend. What this means is that any smartphone owner can fire up a barcode scanning application, scan a code and complete activities or gain access to information. You can utilize barcodes that either link to your website, facebook page, twitter page, or any other url! Also with a barcode, you can introduce a contest or any kind of special offer! We recommend to create barcodes that link to your facebook and/or twitter and print the code either on postcards, banners, letters etc. Also, these barcodes can be used to conduct contests on your social media profiles! © Majestic Social Media – Full Service Social Media & SEO
  • 27. QR Codes – Social Scanning! This would be a sample code! Scan it With your Smartphone! © Majestic Social Media – Full Service Social Media & SEO
  • 29. Location services will grow in popularity as people get more comfortable checking in to a business. It's time to utilize sites, such as Foursquare, Facebook Places and Gowalla. These sites will help you better target prospects' likes and interests, pique interest and influence purchase decisions by offering discounts, promotions or giveaways when they “check in” to your business. © Majestic Social Media – Full Service Social Media & SEO
  • 30. FACEBOOK PLACES! © Majestic Social Media – Full Service Social Media & SEO
  • 32. As the mobile arena grows, you should continue to move marketing campaigns to mobile phones. MessageBuzz and Enowit offer free demo accounts that allow us to test a mobile- marketing campaign. You can start by incorporating a mobile widget onto our site to help collect mobile numbers through an automated system and create campaigns specific to area codes or regions. © Majestic Social Media – Full Service Social Media & SEO
  • 34. As teleseminars become overused, interactive web seminar platforms will step in. New presentation platforms such as SlideRocket.com and Prezi.com are incorporating easy-to-build presentation tools with social media, live feeds and video. People online want to see the presenter, not just listen over a bridge line. © Majestic Social Media – Full Service Social Media & SEO
  • 35. Viral Marketing We recommend to use videos and pictures slideshows to promote your website and to add to your social media profiles!
  • 36. Sample Video http://video214.com/play/ywxr2ZuduCm5TIKHG0a5QA/s/dark http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark
  • 37. Sample Video http://video214.com/play/pAKJdUne nTWFcqUZ9J1rYg/s/dark http://video214.com/play/tymf6Khk8qbmj0j9lV4LCQ/s/dark http://video214.com/play/ZKU2DO5 UNNbKvkOwFpWaBg/s/dark
  • 38. 220 Catering www.220catering.com http://video214.com/play/IHt9DyBPD1iUM0iRvN mi1A/s/dark SSIS Senior Security Insurance Services www.ssis.ws http://video214.com/play/7RVHXodnihV1OgoAvF 9Pdg/s/dark
  • 40. Social Media Platforms that we mainly use www.twitter.com www.facebook.com www.Merchantcircle.com www.myspace.com www.Linkedin.com www.Meetup.com www.kaboodle.com www.Xing.com www.Flickr.com www.friendster.com www.friendfeed.com www.youtube.com www.Delicious.com www.zoominfo.com www.tumblr.com © Majestic Social Media – Full Service Social Media & SEO
  • 42. Business Directories to put you on! superpages yellowpages hotfrog hellosandiego.com insiderpages.com mojopages.com hotfrog Citysearch local.com kudzu.com phones.whitepages.com realpageslive.com theusaexplorer.com bridgat.com discoverourtown.com yellowusa.com Google Maps www.kudzu.com www.manta.com © Majestic Social Media – Full Service Social Media & SEO
  • 44. Classified Ad Sites We create a custom HTML Code for the ads to create a look and feel that suits the brand! global-free-classified-ads Craigslist Craigslist Craigslist Backpages www.bridgat.com hoobly.com www.kijiji.com www.oodle.com classified.yahoo.com classifiedsforfree.com www.webleeg.com www.zoozads.com www.tweetmart.com © Majestic Social Media – Full Service Social Media & SEO
  • 45. Example: Craigslist Ad © Majestic Social Media – Full Service Social Media & SEO
  • 47. Blog Marketing We set up blogs on wordpress in order to be able to promote that blog and treat it as a second website. We promote the blog using the following blogging directories and more! Technorati blogcatalog.com bloghub.com bloghints.com blogville.us bestblogs.org totalblogdirectory.com blogdirectory.net bloggingfusion.com blogarama.com © Majestic Social Media – Full Service Social Media & SEO
  • 49. Content Sharing We create power point presentations about Your company and products in order to use these presentations for Your blog, social media profiles and in order to publish these presentations on so called content sharing sites, see below: authorstream.com slideshare.net slideboom.com myplick.com © Majestic Social Media – Full Service Social Media & SEO
  • 51. Online PR We write and publish PR Releases on a weekly or Bi-Weekly basis on the following platforms & More! reddit.com free-press-release.com prlog.com articlesbase.com slashdot.com pressrelease.com pressreleasepoint.com theopenpress.com © Majestic Social Media – Full Service Social Media & SEO
  • 53. Bookmarking We bookmark Your website on the following bookmarking sites and about 300 more… http://business-planet.net http://digg.com http://www.diigo.com http://faves.com http://againlinks.com http://agilemarks.com http://ardour.tv http://atozbookmarks.com http://bharatinfo.com http://bookmark4seo.com http://bookmarkalley.com http://bookmarkarticles.com http://bookmarkcity.com http://bookmarkingpalace.info http://bookmarkingweb.com http://bookmarkix.info © Majestic Social Media – Full Service Social Media & SEO
  • 55. Printed Silk Fabrics! SEO + Social Media Client, based in Los Angeles! www.printedsilkfabrics.com