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simply sophisticated




AGENCY PRESENTATION
KARMA PRODUCTION

  simply sophisticated                                               looking in the mirror
  simply                                                             we are like others
  because we know what we are doing. It’s simple as that.
                                                                     EXPERIENCED … international project management background
  sophisticated
                                                                     CONFIDENT…we already did and we still can prove to be outstanding
  because it is complex, deliberate, creative, fresh and accurate.
                                                                     REGULATED …defined and measured process with project KPI’s

  service mix
                                                                     but we are very different from others
  Project management
                                                                     EXTENDED…network of professionals –working with the best crew on each
  PR & communication
                                                                     project
  Event management
                                                                     INSPIRATIONAL…because creativity is contagious
  Event design
                                                                     FLEXIBLE…ability to easily adapt to new surroundings and projects
  Ambient media
                                                                     FRESH… living in the new trends rather than following them
  Exhibition management
                                                                     CAREFUL…being attentive to each other as partners, as clients, as people
  Event tools rental
                                                                     OPTIMIZED …simplified processes, reduced costs
                                                                     UNUSUAL…new is always surreal for the old


  simply sophisticated
…been there - done that



  Mass event productions and festivals




  simply sophisticated
Red Bull Air Race World Championship

  Client                                                                        Service

  •        Red Bull Air Race GmbH.                                              •    Collect all event production requirements from all involved parties
                                                                                     (National Event Agency, international suppliers, RBAR)
  •        International   aerobatics   championship,    where    the   most
           experienced pilots raced against each other, to be the fastest one   •    Set up an event workflow and a master delivery schedule

        who passes the finish gate of the unique racetrack.                     •    Oversee the integration of national compliance requirements

  •     Karma Production members have been involved in 32 international              within the production plan and budget (international and national)

        productions over 18 countries on 5 continents between 2006 and          •    Give   input   during   location-specific concept   creation and
           2010.                                                                     implementation

                                                                                •    Plan all required location checks

                                                                                •    Support the national event agency with all permission processes
                                                                                     with authorities and stakeholders

                                                                                •    Prepare the master plan of the main event site




  simply sophisticated
1st Winter Youth Olympic Games - Innsbruck 2012

  Client                                                                Service
  •        Organizing Committee of the 1st Winter Youth Olympic Games   •    Supporting the Venue Operations Centre
  •        Event end Ceremonies team on the Opening Ceremony and        •     Providing hospitality services for guests
           Medals Plaza event site                                      •    Coordinating and supporting artists
                                                                        •    Preparing the opening ceremony, closing ceremony and daily
                                                                             victory ceremonies
                                                                        •    Reporting issues to the Venue Manager




  simply sophisticated
Sziget Festival 2012 - Sziget Eye

   Ferries Wheel
   •     42 m high ferries wheel

   •     180 pax capacity

   •     500 m2 screen stretched in the middle of the wheel to function as a giant screen.

   •     Central attraction of the festival

   •     Leading communication tool for brand positioning of the festival.



   •     Project management from creative concept creation to overall delivery of the product.




   simply sophisticated
E.ON – Dance Factory – Balaton Sound 2012

  The challenge                                                              The Solution
  •     Unique site development on Balaton Sound festival, to meet the       •    E.on Dance Factory
                                                                                    – Central activation is the sustainable dance floor. Which is
        requirements of E.ON on corporate identity and communication                     an energy producing product that converts human
        strategy.                                                                        mechanical energy into electrical energy, feeding the floor
                                                                                         with its own power.
  •     Actively engage spectators during day and night times.                      – Connected activities:
  •     Direct approach to youth                                                               Oxygen bar
                                                                                               Massage
  •     Distinguish from other festival activations and sponsor showcases.
                                                                                               Bean bag lounge area
                                                                                               Energy challenge for teams of 2-5 people

                                                                             Link: http://www.youtube.com/watch?v=emwxEX0XtwE




  simply sophisticated
Sziget Festival 2012 – Slip n’ Slide

   Activity to cool you down
   •     Giant water slide with 5 separate path to take

   •     Direct communication tool with incorporated event logo

   •     Day time activity to engage festival crowd with a beach like atmosphere.




   simply sophisticated
Sziget Festival 2012 – Africa Village– Tuareg Tent

   Cultural Island
   •     African music and cultural exchange activation.

   •     Aim is to engage the spectators to get involved with the musical performances.

   •     Authentic atmosphere creation with ray painting

   •     Overall project and site management.




   simply sophisticated
Kastner & Partners – Village of Colors – 2011 - 2012

   Client                                                                   Service
   •        Kastern & Partners                                              •    Event concept development
   •        Education program maintained over governmental funds in 2011.   •    Budget and workflow management
   •        Aimed visitor number:120. 000 pax over 4 weekends               •    Logistics
                                                                            •    Operative management
   Solution
   •    Connection to existing event aimed for children – Gyereksziget      Link: http://www.szinesfalu.hu/
   •    Educating children about multicultural diversity with tales and
        games of foreign cultures.
   •    Storytelling and puppet show
   •    Artisan program for preparing authentic toys and tools of each
        presented culture




  simply sophisticated
2011
2012
…been there – done that



  Corporate clients




  simply sophisticated
GLAMOUR - Women of the Year Gala

  The Challenge                                                       The Solution
  •     Give a fresh approach to the annual Glamour Gala – Women of   •    Integrated project management
                                                                      •    Event site selection
        the Year event, while keeping insight the traditions of the
                                                                      •    Unique event design meeting the requirements of Glamour
        prestigious gala                                                   corporate identity and the gala traditions
                                                                      •
  •     1500 guests throughout the night




  simply sophisticated
Gösser Press Conference

  Client                                                                     Service

  •        The Heineken Hungária Breweries Plc., as a Hungarian subsidiary   •     Extended PR communication

           of the international Heineken Group, is a key player of the       •     Event planning and management
           Hungarian market with its internationally recognized brands,      •     Communication action plan
           relying on 113 years of experience in brewing.

  •     Some of Heineken Hungary’s best known brands in the premium
        category are Heineken, Gösser and Gösser NaturZitrone.




                                                                             * Project created with a cooperation of our strategic partner.




  simply sophisticated
Heineken Beer Festival Activation

   Brief                                                                       Solution
   •       Introduce the stages of brewing in a spectacular and quality way.   •     Lying beer can, where guest enter over the bottom part and finish

   •       Educate guests on the components of the beer and the process of           the tour with exiting over the top part of the can installation.

           brewing.                                                            •     Professional brewer takes guests through the process of brewery

   •       Enforce communication with guests                                         from introduction of basic materials to the final product of the

   •       Enforce the image of the beer as a drink                                  beer that everyone can enjoy.

                                                                               •     Guests can taste, smell, touch each material and production phase
                                                                                     of the brewery.
   Task

   •       Create overall concept based on the brief including visualization
           plans with planned tools and installations

   •       Produce and operate installation and activation during the event
                                                                               * Project created with a cooperation of our strategic partner.




  simply sophisticated
Opel

  Client                                                                         Service
  •        Opel Aftersales which deals with Opel service and trade of            •     We created speech bubbles and put them on the windscreens in
        original car parts.                                                            the car-park of the event. Dozens of speech bubbles in the end

  •     Task was to create buzz on the family day of Opel, in order to                 looked like if cars would protest their owners for a better care.

        grab attention any of the owners that has more than 4-year old                 able to show what a neglected older car could feel.

           Opel to give a little more care to their „old” car and take them to   •     In addition we delivered a unique event area where guests could
           an official Opel Service instead of taking them to garage services.         experience the quality of service that Opel Services offer to each
                                                                                       and every client.




                                                                                 * Project created with a cooperation of our strategic partner.



  simply sophisticated
Project Control Expert - Birmingham

   Client                                                                     Service
   •    Procon-X Incorporation provides business solutions for construction   •    Company profile brochure and folder - design and print
        companies. It is composed of in-the-field construction planning       •    Management of ITShowCase Birmingham – UK exhibition
        experts who have been developing, managing, and implementing               participation as an exhibitor
        construction project controlling solutions since 1996.                •    Design and production of exhibition tools
                                                                              •    Production of promotional film in 2 languages




  simply sophisticated
Vénusz Activity Zone

  The Challenge                                                            The Solution
  •     Creating a sponsor activity zone as part of the 20 year            •    Child activity zone
                                                                                 •      Engaging games
        anniversary of Kiskegyed magazine in the West End shopping
                                                                                 •      Drawing contest
        center.                                                                  •      Glass painting
  •     Considering the corporate identity and communication strategy of         •      Beading

        Vénusz.




  simply sophisticated
International Children's Day

   The Challenge                                                           The Solution
   •    During the international children’s day West end shopping center   •    Overall project management from creative concept creation to the
                                                                                final event production
        annually creates a Children Activity Zone on their open air                •     Budget management
        rooftop.                                                                   •     Program coordination
                                                                                   •     Supporting the communication strategy
   •    The activity has to be involving for all age groups of children
                                                                                   •     Crowd management
   •    Activities has to include stage performances, music talents and
        various on the ground activity both physically challenging and
        inspiring for participation.




  simply sophisticated
…been there – done that



  Graphic Design




  simply sophisticated
Project Control Expert

   Client                                                                      Service
   •     Procon-X Incorporation provides business solutions for construction   •    Company profile brochure and folder - design and print
         companies. It is composed of in-the-field construction planning       •    Management of ITShowCase Birmingham – UK exhibition
         experts who have been developing, managing, and implementing               participation as an exhibitor
         construction project controlling solutions since 1996.                •    Design and production of exhibition tools
                                                                               •    Production of promotional film in 2 languages




   simply sophisticated
Philip Morris – 20th Birthday Anniversary

   Project
   •    Creative concept creation and logo design for the 20th birthday anniversary of Philip Morris Hungary.




  simply sophisticated
…been there – done that



  CSR and related projects




  simply sophisticated
Hungarian Interchurch Aid (HIA)

   How far would you go for a glass of water?
   •    Awareness raising campaign developed together with our communications partner

   •    The aim is to involve public to the activation and present the difficulties of getting drinking water for the people living in Ethiopia

   •    The treadmill representing the walk for the water was setup in various locations around Budapest

   •    Integrated communication campaign supported the activation




  simply sophisticated
7 billion Others– actual project

   The project                                                                  Hungarian Exhibition
   •     International travelling exhibition                                    •     Date: August 2013 to the end of December.
                                                                                •     Location: Millenáris
   •     „7 billion Others” is to meet the 7 billion inhabitants of Earth and
         to learn about their personal understanding of Life.                   Enriched national adaptation:
                                                                                •     Additional film shooting in 2012 with creating a national
   •     The schoolteacher from Mali, the Brazilian singer, the Afghan male
                                                                                      relevance of 100 Hungarian testimonies
         nurse, the Rwandan mason ... They all speak to each of us.

   •     40 question that focuses on the presentation of all of our             Connected events and programs during the exhibition:
                                                                                •    Round table discussions with invited speakers from social, cultural
         differences that separates and similarities that connects us
                                                                                     topics
           –     What have you learned from your parents?                       •    Enforcement of school involvement, developed school programs
                                                                                •    320 page book adaptation to Hungarian
           –     What would you like to transmit to your children?
                                                                                •    Aimed visitor number: 100 000 pax
           –     What is man’s greatest enemy?

           –     What does love mean to you?




   simply sophisticated
InstART
  Contemporary cultural event
  •     Own event product
  •     InstART is an event where modern art , contemporary dance and performance, and music meets in a special time and
        location supporting each other in ways that each becomes something more. One type of art challenges another and inspires
        it to new ways of self expression.
  •     The event is based on 3 central pillars
           •    Exhibition of installations (space, video and sound installations)
           •    Performance theatre ( contemporary dance and pop up performances)
           •    Music with the mixture of styles (from acoustic to electric)

  •     The individual pillars are centered by one common theme that creates the main frame for all aspects of art.

  •     Each part of the event engages a slightly different audience which in the outcome generates a siginificant interest for the
        overall event.




  simply sophisticated
And we are…



  The men behind the mask




  simply sophisticated
Balazs Major

  Outstanding projects – professional background
  •     Scheduling Manager for London 2012
        The London Organising Committee of the Olympic Games and Paralympic Games



  •     Youth Olympic Games - Innsbruck 2012 – Events and Ceremonies


  •     Red Bull Air Race World Championship 2006 – 2010




  simply sophisticated
Major Balázs




  simply sophisticated
Károly Németh

  Outstanding projects – professional background


  •     Sziget Fesztival 2012 – Sziget Eye


  •     Balaton Sound 2012 – E.ON Dance Factory


  •     Red Bull Air Race World Championship 2006 – 2010


  •     Red Bull Street Parade – Budapest, Szeged, Siófok - 2008 - 2009




  simply sophisticated
And we are…

  Károly Németh
  •     +36 30 708 8982
  •     Karoly.nemeth@karmaproduction.eu

  Balázs Major
  • +36 30 708 8981
  • Balazs.major@karmaproduction.eu



  www.karmaproduction.eu
  Budapest 1130. Ibrahim u. 30 – 38.



  simply sophisticated
simply sophisticated



THANK YOU

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Karma Production 2012 Company Presentation

  • 2. KARMA PRODUCTION simply sophisticated looking in the mirror simply we are like others because we know what we are doing. It’s simple as that. EXPERIENCED … international project management background sophisticated CONFIDENT…we already did and we still can prove to be outstanding because it is complex, deliberate, creative, fresh and accurate. REGULATED …defined and measured process with project KPI’s service mix but we are very different from others Project management EXTENDED…network of professionals –working with the best crew on each PR & communication project Event management INSPIRATIONAL…because creativity is contagious Event design FLEXIBLE…ability to easily adapt to new surroundings and projects Ambient media FRESH… living in the new trends rather than following them Exhibition management CAREFUL…being attentive to each other as partners, as clients, as people Event tools rental OPTIMIZED …simplified processes, reduced costs UNUSUAL…new is always surreal for the old simply sophisticated
  • 3. …been there - done that Mass event productions and festivals simply sophisticated
  • 4. Red Bull Air Race World Championship Client Service • Red Bull Air Race GmbH. • Collect all event production requirements from all involved parties (National Event Agency, international suppliers, RBAR) • International aerobatics championship, where the most experienced pilots raced against each other, to be the fastest one • Set up an event workflow and a master delivery schedule who passes the finish gate of the unique racetrack. • Oversee the integration of national compliance requirements • Karma Production members have been involved in 32 international within the production plan and budget (international and national) productions over 18 countries on 5 continents between 2006 and • Give input during location-specific concept creation and 2010. implementation • Plan all required location checks • Support the national event agency with all permission processes with authorities and stakeholders • Prepare the master plan of the main event site simply sophisticated
  • 5.
  • 6. 1st Winter Youth Olympic Games - Innsbruck 2012 Client Service • Organizing Committee of the 1st Winter Youth Olympic Games • Supporting the Venue Operations Centre • Event end Ceremonies team on the Opening Ceremony and • Providing hospitality services for guests Medals Plaza event site • Coordinating and supporting artists • Preparing the opening ceremony, closing ceremony and daily victory ceremonies • Reporting issues to the Venue Manager simply sophisticated
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  • 8. Sziget Festival 2012 - Sziget Eye Ferries Wheel • 42 m high ferries wheel • 180 pax capacity • 500 m2 screen stretched in the middle of the wheel to function as a giant screen. • Central attraction of the festival • Leading communication tool for brand positioning of the festival. • Project management from creative concept creation to overall delivery of the product. simply sophisticated
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  • 10. E.ON – Dance Factory – Balaton Sound 2012 The challenge The Solution • Unique site development on Balaton Sound festival, to meet the • E.on Dance Factory – Central activation is the sustainable dance floor. Which is requirements of E.ON on corporate identity and communication an energy producing product that converts human strategy. mechanical energy into electrical energy, feeding the floor with its own power. • Actively engage spectators during day and night times. – Connected activities: • Direct approach to youth  Oxygen bar  Massage • Distinguish from other festival activations and sponsor showcases.  Bean bag lounge area  Energy challenge for teams of 2-5 people Link: http://www.youtube.com/watch?v=emwxEX0XtwE simply sophisticated
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  • 12. Sziget Festival 2012 – Slip n’ Slide Activity to cool you down • Giant water slide with 5 separate path to take • Direct communication tool with incorporated event logo • Day time activity to engage festival crowd with a beach like atmosphere. simply sophisticated
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  • 14. Sziget Festival 2012 – Africa Village– Tuareg Tent Cultural Island • African music and cultural exchange activation. • Aim is to engage the spectators to get involved with the musical performances. • Authentic atmosphere creation with ray painting • Overall project and site management. simply sophisticated
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  • 16. Kastner & Partners – Village of Colors – 2011 - 2012 Client Service • Kastern & Partners • Event concept development • Education program maintained over governmental funds in 2011. • Budget and workflow management • Aimed visitor number:120. 000 pax over 4 weekends • Logistics • Operative management Solution • Connection to existing event aimed for children – Gyereksziget Link: http://www.szinesfalu.hu/ • Educating children about multicultural diversity with tales and games of foreign cultures. • Storytelling and puppet show • Artisan program for preparing authentic toys and tools of each presented culture simply sophisticated
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  • 18. 2012
  • 19. …been there – done that Corporate clients simply sophisticated
  • 20. GLAMOUR - Women of the Year Gala The Challenge The Solution • Give a fresh approach to the annual Glamour Gala – Women of • Integrated project management • Event site selection the Year event, while keeping insight the traditions of the • Unique event design meeting the requirements of Glamour prestigious gala corporate identity and the gala traditions • • 1500 guests throughout the night simply sophisticated
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  • 22. Gösser Press Conference Client Service • The Heineken Hungária Breweries Plc., as a Hungarian subsidiary • Extended PR communication of the international Heineken Group, is a key player of the • Event planning and management Hungarian market with its internationally recognized brands, • Communication action plan relying on 113 years of experience in brewing. • Some of Heineken Hungary’s best known brands in the premium category are Heineken, Gösser and Gösser NaturZitrone. * Project created with a cooperation of our strategic partner. simply sophisticated
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  • 24. Heineken Beer Festival Activation Brief Solution • Introduce the stages of brewing in a spectacular and quality way. • Lying beer can, where guest enter over the bottom part and finish • Educate guests on the components of the beer and the process of the tour with exiting over the top part of the can installation. brewing. • Professional brewer takes guests through the process of brewery • Enforce communication with guests from introduction of basic materials to the final product of the • Enforce the image of the beer as a drink beer that everyone can enjoy. • Guests can taste, smell, touch each material and production phase of the brewery. Task • Create overall concept based on the brief including visualization plans with planned tools and installations • Produce and operate installation and activation during the event * Project created with a cooperation of our strategic partner. simply sophisticated
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  • 26. Opel Client Service • Opel Aftersales which deals with Opel service and trade of • We created speech bubbles and put them on the windscreens in original car parts. the car-park of the event. Dozens of speech bubbles in the end • Task was to create buzz on the family day of Opel, in order to looked like if cars would protest their owners for a better care. grab attention any of the owners that has more than 4-year old able to show what a neglected older car could feel. Opel to give a little more care to their „old” car and take them to • In addition we delivered a unique event area where guests could an official Opel Service instead of taking them to garage services. experience the quality of service that Opel Services offer to each and every client. * Project created with a cooperation of our strategic partner. simply sophisticated
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  • 29. Project Control Expert - Birmingham Client Service • Procon-X Incorporation provides business solutions for construction • Company profile brochure and folder - design and print companies. It is composed of in-the-field construction planning • Management of ITShowCase Birmingham – UK exhibition experts who have been developing, managing, and implementing participation as an exhibitor construction project controlling solutions since 1996. • Design and production of exhibition tools • Production of promotional film in 2 languages simply sophisticated
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  • 31. Vénusz Activity Zone The Challenge The Solution • Creating a sponsor activity zone as part of the 20 year • Child activity zone • Engaging games anniversary of Kiskegyed magazine in the West End shopping • Drawing contest center. • Glass painting • Considering the corporate identity and communication strategy of • Beading Vénusz. simply sophisticated
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  • 33. International Children's Day The Challenge The Solution • During the international children’s day West end shopping center • Overall project management from creative concept creation to the final event production annually creates a Children Activity Zone on their open air • Budget management rooftop. • Program coordination • Supporting the communication strategy • The activity has to be involving for all age groups of children • Crowd management • Activities has to include stage performances, music talents and various on the ground activity both physically challenging and inspiring for participation. simply sophisticated
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  • 35. …been there – done that Graphic Design simply sophisticated
  • 36. Project Control Expert Client Service • Procon-X Incorporation provides business solutions for construction • Company profile brochure and folder - design and print companies. It is composed of in-the-field construction planning • Management of ITShowCase Birmingham – UK exhibition experts who have been developing, managing, and implementing participation as an exhibitor construction project controlling solutions since 1996. • Design and production of exhibition tools • Production of promotional film in 2 languages simply sophisticated
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  • 38. Philip Morris – 20th Birthday Anniversary Project • Creative concept creation and logo design for the 20th birthday anniversary of Philip Morris Hungary. simply sophisticated
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  • 40. …been there – done that CSR and related projects simply sophisticated
  • 41. Hungarian Interchurch Aid (HIA) How far would you go for a glass of water? • Awareness raising campaign developed together with our communications partner • The aim is to involve public to the activation and present the difficulties of getting drinking water for the people living in Ethiopia • The treadmill representing the walk for the water was setup in various locations around Budapest • Integrated communication campaign supported the activation simply sophisticated
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  • 43. 7 billion Others– actual project The project Hungarian Exhibition • International travelling exhibition • Date: August 2013 to the end of December. • Location: Millenáris • „7 billion Others” is to meet the 7 billion inhabitants of Earth and to learn about their personal understanding of Life. Enriched national adaptation: • Additional film shooting in 2012 with creating a national • The schoolteacher from Mali, the Brazilian singer, the Afghan male relevance of 100 Hungarian testimonies nurse, the Rwandan mason ... They all speak to each of us. • 40 question that focuses on the presentation of all of our Connected events and programs during the exhibition: • Round table discussions with invited speakers from social, cultural differences that separates and similarities that connects us topics – What have you learned from your parents? • Enforcement of school involvement, developed school programs • 320 page book adaptation to Hungarian – What would you like to transmit to your children? • Aimed visitor number: 100 000 pax – What is man’s greatest enemy? – What does love mean to you? simply sophisticated
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  • 45. InstART Contemporary cultural event • Own event product • InstART is an event where modern art , contemporary dance and performance, and music meets in a special time and location supporting each other in ways that each becomes something more. One type of art challenges another and inspires it to new ways of self expression. • The event is based on 3 central pillars • Exhibition of installations (space, video and sound installations) • Performance theatre ( contemporary dance and pop up performances) • Music with the mixture of styles (from acoustic to electric) • The individual pillars are centered by one common theme that creates the main frame for all aspects of art. • Each part of the event engages a slightly different audience which in the outcome generates a siginificant interest for the overall event. simply sophisticated
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  • 47. And we are… The men behind the mask simply sophisticated
  • 48. Balazs Major Outstanding projects – professional background • Scheduling Manager for London 2012 The London Organising Committee of the Olympic Games and Paralympic Games • Youth Olympic Games - Innsbruck 2012 – Events and Ceremonies • Red Bull Air Race World Championship 2006 – 2010 simply sophisticated
  • 49. Major Balázs simply sophisticated
  • 50. Károly Németh Outstanding projects – professional background • Sziget Fesztival 2012 – Sziget Eye • Balaton Sound 2012 – E.ON Dance Factory • Red Bull Air Race World Championship 2006 – 2010 • Red Bull Street Parade – Budapest, Szeged, Siófok - 2008 - 2009 simply sophisticated
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  • 52. And we are… Károly Németh • +36 30 708 8982 • Karoly.nemeth@karmaproduction.eu Balázs Major • +36 30 708 8981 • Balazs.major@karmaproduction.eu www.karmaproduction.eu Budapest 1130. Ibrahim u. 30 – 38. simply sophisticated