Mayo Clinic Center for Social Media Introduction and Usage of Radian6

1. @Social Media: #Innovations in
Healthcare Marketing
Makala Johnson, Mayo Clinic (@MakalaJohnson)
#SocialHealthcare

2. Makala Johnson
Mayo Clinic Center for Social Media Associate
@MakalaJohnson
#SocialHealthcare

3. All about Mayo Clinic (@MayoClinic)
Mayo Clinic is a nonprofit worldwide leader in medical care,
research and education.
 The needs of the patient come first.
 Over 1,000,000 clinic patients annually
 Over 58,000 employees
 Three main campuses: Minnesota, Arizona, Florida
#SocialHealthcare

4. Mayo Clinic Center for Social Media
• Radian6 customer since Sept., 2009
• Created in July, 2010
• Mission: Lead the social media revolution
in health care, contributing to health and
well-being for people everywhere.
#SocialHealthcare

5. Mayo Clinic Center for Social Media
#SocialHealthcare

6. Case Study:
Professional Baseball Player Shares Wrist Surgery Story
#SocialHealthcare

7. Professional Baseball Player Shares Wrist Surgery Story
#SocialHealthcare

8. Radian6 Usage
• Competitor Share of Voice
(Example to right)
Celebrity Patient New Site Announcement
#SocialHealthcare

9. Radian6 Usage
• Event Monitoring: Mount Everest
#SocialHealthcare

10. Radian6 Mentions: “Mayo” + “Everest”
Trip Daily Updates on Testing Begins Team Returns
Announcement Trek to Base Camp
#SocialHealthcare

11. Case Study:
Arthritis Awareness Month
#SocialHealthcare

12. Final Thoughts…
• Patient Education, Physician Influence, Organizational Efficiency
• Radian6:
• Benchmark and monitor health care landscape
• Provide reports to leadership around key events and enterprise initiatives
• Applying social media in health care isn’t just inevitable; it’s the right thing to do in the interest of
patients.
SocialMedia.MayoClinic.org
@MayoClinic
#SocialHealthcare

13. Makala Johnson
Mayo Clinic
@makalajohnson
#SocialHealthcare
#SocialHealthcare