2. 2 / 33 OK.RU 2016
Video Platform
Video playbacks per day 17
Video platform functions 18
Available video content 19
Advertising Tools
Tasks and solutions 21
Targeting opportunities 22
Group promotion 23
Group posts promotion 24
Website promotion 25
Game promotion 26
Mobile app promotion 27
Video promotion 28
Video advertisement 29
Media advertisement 30
Special projects 31
A day in numbers 3
OK.RU in Russia and around the world 4
Audience
Daily audience 6
Who uses OK.RU? 7
Audience per countries 8
Users’ occupations 9
Users’ income 10
Mobile Audience
Mobile audience 12
Mobile app 13
Mobile app 14
Cross-platform audience 15
Contacts
and useful
links 32
Contents
3. 3 / 33
One day in numbers
300 300 1218,3 m m m m m
Photo
uploads
Likes Sent
messages
Video
playbacks
Users playing
games
180
Source: OK.RU’s internal figures for January 2016
Social network Messenger Gaming platformVideo platform
OK.RU 2016
4. 4 / 33
63 30% Top
In Russia and around the world
63% reach of all
Monthly Active Users
(MAU) in Russia
One of the world’s
Top 30 resources,based
on daily audience
Source: ComScore data for December 2015
OK.RU 2016
6. 6 / 33
m
m
m
mm
Daily audience
OK.RU 2016 > AUDIENCE
35 4540
2012 20142013 2015
48
Social network daily audience
Source: LI.RU data for January2016
51
2016
7. 7 / 33
> %
14,1%
6-11 YEARS
12-17 YEARS
18-25 YEARS
26-35 YEARS
32,4%
3,3%
4,7%
18,2%
33,2%
4%
5,2%
36-45 YEARS
22,4%
21,5%
46-55 YEARS
14,2%
11,7%
56-65 YEARS
8,9%
6,2%
Who uses OK.RU?
39,4% 60,6%
of the audience
under 35 years
Source: OK.RU’s internal figures for 2015
OK.RU 2016 > AUDIENCE
50
8. 8 / 33
Audience per countries
OK.RU 2016 > AUDIENCE
2 084 159
Belarus
5 657 377
Ukraine
887 915
Uzbekistan
1 808 072
Kazakhstan
1 041 489
Armenia
1 097 471
Moldova
703 408
Georgia
1 175 586
Germany
651 895
Azerbaijan
382 230884 162
TajikistanKyrgyzstan
458 190
USA
320 801
Turkey
261 487
Israel
299 168
Italy
184 508
Latvia
235 025
Romania
103 742
Great Britain
122 055
France
Source: LI.RU, DAU,
January 2016
9. 9 / 33
Users’ occupations
Source: TNS, Russia 100K+, December 2015, share of top-tier managers in the monthly reach (%)
OK.RU 2016 > AUDIENCE
Managers
Specialists
Employees
Workers
Students
Homemakers
Other non-working
5%
5%
12%
13%
16%
31%
17%
5%15%
12%
15%
32%
16%
4%
Internetingeneral
13%15%
16%
13%
25%
13%
5%
PopulationofRussia100K+
10. 10 / 33
Users’ income
Данные: TNS, Россия 100K+, декабрь 2015, % от Monthly Reach, сортировка по доле аудитории с доходом выше среднего
OK.RU 2016 > AUDIENCE
9%43%47%
PopulationofRussia100K+
Above average
Average
Below average
5%40%56%
Internetingeneral
6%43%53%
12. 12 / 33
Mobile audience
Daily
mobile
audiencem
of our daily
audience
uses the mobile
version
6427 %
OK.RU 2016 > MOBILE AUDIENCE
Source: OK.RU’s internal figures for January 2016
13. 13 / 33
Mobile app
Top free
applications
for iOS
Source: App Store, 2015
The best
Android app
Source: Google Play Market, 2015
OK.RU mobile app
downloads since the 1st
of January 2015
Source: AppAnie data for January 2016
27,8 m
OK.RU 2016 > MOBILE AUDIENCE
14. 14 / 33
Audience per platform
m
34 m
7 m
1,9
Mobile users per month
Source: OK.RU’s internal figures for December 2015
Android users Apple users WinPhone users
OK.RU 2016 > MOBILE AUDIENCE
15. 15 / 33
Cross-platform audience
36 %
Desktoponly
33 %
Mobileonly
30 %
Overlap
Source: OK.RU’s internal figures
for December 2015
Monthly
audience
OK.RU 2016 > MOBILE AUDIENCE
17. 17 / 33 OK.RU 2016 > VIDEO PLATFORM
Number of video playbacks
300 m
video playbacks
per day
Source: OK.RU’s internal figures for January 2016
Leading social network by
number of video playbacks
Source: OK.RU’s internal figures for December 2015
Second largest video
platfrom in Russia
Source: comScore data for December 2015
OK.RU users are interested
most in entertainment,music
videos,and educational films
18. 18 / 33
Video platform functions
OK.RU 2016 > VIDEO PLATFORM
Live stream feature
TV online broadcasting
VESTI 24, LIFENEWS, DOZHD, RBC TV, MIR 24
The only video platform
among social networks in Russia
to support the 4K video format
19. 19 / 33
Available video content
OK.RU 2016 > VIDEO PLATFORM
Series
TV shows
Movies
Vlogs
Music videos
21. 21 / 33
Tasks and solutions
OK.RU 2016 > ADVERTISING TOOLS
WHAT WHERE HOW
Promote a group Desktop Mobile
Promote a group post Desktop Mobile Instructions
Promote your website Desktop Mobile
Get game settings Desktop
Get mobile app settings Mobile
Get video views Desktop Instructions
ADVERTISING AND SPECIAL PROJECTS
Media advertising Desktop Mobile Upon request
Special projects Web Mob Upon request
22. 22 / 33
Targeting opportunities
CRM Remarketing
Timing Geography Demographics Games and apps
Interests Groups Birthdays Search history
OK.RU 2016 > ADVERTISING TOOLS
23. 23 / 33
Group promotion
Ads within the news feed have
proven to be the most effective.
We offer a complete range of formats
for group promotion:
teaser 90x75 (desktop)
banner 240x400 (desktop)
native advertisement in the news
feed (desktop)
native advertisement in the feed
(mobile) news(mobile)
1
3
4
2
Desktop
Mobile
2
41
3
OK.RU 2016 > ADVERTISING TOOLS
24. 24 / 33
2
Group post promotion
We offer the next formats
for group post promotion:
promo post in the news feed
(desktop)
promo post in the news feed
(mobile)
1
2
1
OK.RU 2016 > ADVERTISING TOOLS
Desktop
Mobile
25. 25 / 33
1
3
2
4
Website promotion
Ads within the news feed have
proven to be the most effective.
We offer a complete range
of formats for website promotion:
teaser 90х75 (desktop)
banner 240х400 (desktop)
native advertisement in the
news feed (desktop)
native advertisement in the
news feed (mobile)
1
3
4
2
OK.RU 2016 > ADVERTISING TOOLS
Desktop
Mobile
26. 26 / 33
Games promotion
Ads within the news feed have proven
to be the most effective.
We offer the next formats for games promotion:
a 128x128 banner in the Recommended Games
section (desktop)
teaser 90х75 (desktop)
native advertisement in the news feed (desktop)
banner 240х400 (desktop)
1
3
4
2
Desktop
2
1
4
OK.RU 2016 > ADVERTISING TOOLS
3
27. 27 / 33
Mobile app promotion
We offer the next formats
for mobile app promotion:
native advertisement in the
news feed (mobile)
1
1
OK.RU 2016 > ADVERTISING TOOLS
28. 28 / 33
2
1
Video promotion
We offer the next formats
for video promotion:
video promo posts in the news
feed (desktop)
video promo posts in the news
feed (mobile)
1
2
OK.RU 2016 > ADVERTISING TOOLS
Desktop
Mobile
29. 29 / 33
Video advertising
OK.RU 2016 > ADVERTISING TOOLS
Pre-roll—before the
video begins to play,the user
has to watch an advertising clip.
This feature is available both for
the web and the mobile version.
Desktop Mobile
30. 30 / 33
4
Media advertising formats
The following media formats are
available for advertising on OK.RU:
pre-roll for the desktop-version
posts in the news feed (desktop)
a banner with graphics to the right
of the user’s news feed (desktop)
news feed posts for the mobile
version
1
3
4
2
1
2
3
OK.RU 2016 > ADVERTISING TOOLS
Desktop
Mobile
31. 31 / 33
Desktop Mobile
Special projects
OK.RU 2016 > ADVERTISING TOOLS
Paid apps with product placement, ranging
from games to competitions, surveys, and
much more.
You can see cases in the OK.RU base here:
awards.insideok.ru.
32. 32 / 33
Contacts and useful links
Partners support
partners@ok.ru
Sales department
sales@corp.mail.ru
OK.RU 2016
OK blog with information
on launches, events, etc.
insideok.ru
Best cases on the basis
of OK in recent years
awards.insideok.ru
Product
updates
ok.ru/gruppa
Official
ОК group
ok.ru/ok
