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Malaika Bernard
Type of research method                     Why this method is effective?
Primary Research: Textual analysis-         The method is effective because I am going to take
Analysing a program that would be similar   apart this documentary to see in what ways it is similar
to mine.                                    to mine.




Secondary Research: Quantitative– I am The method is effective because numerical data will
going to look at different programs to enable me to see how many factual programs there are
which ones are similar to mine.        that is similar to the one show and appeals to
                                       teenagers. I can find out about the variety of factual
                                       program that are similar to mine in someway. In
                                       addition, this method is effective because I can find out
                                       across different channels what and how many factual
                                       programming there is.
Primary research: Textual Analysis
Plan b, Leona and Labrinith: Project Hackney
This documentary is about Plan b Leona and Labyrinth going to their schools and helping the
young people with their music and then they would have a show case to see what they have
been doing over the 3 weeks.
This documentary is made by Kaye Goodman
It was funded by the BBC and was showed on Saturday 7 July 2012
1. This documentary is similar to mine because it is music related as a subject but not the
    same topic about music, this documentary is about how music can change peoples lives and
    how it can have a positive impact on young people.
2. The mode of the address of this documentary is optimistic because it is show how music
    can have a positive side, its also informal because of the it is filmed, it seems relaxed.
3. The style of this documentary is fly on the wall. The style of this is different to mine because
    mine would be an Investigative documentary.
4. The conventions that are used in this documentary are;
Cutaways- They have used cutaways affectively for example in the beginning when they
narrator is talking about East London being the focus of the world, they show a picture of the
Olympic stadium. This is to give the audience better understanding
Voice over – This is how the story is being told but using a voice over, it sound like an older male
doing the voice over for this documentary.
Realism- This situation is real and it relevant to lots of young people, they have used a handheld
camera in the necessary part where needed to show realism.
Secondary research: Qualitative research
Secondary Quantitative Research
1) I have looked through BBC3 online and there is one documentary that has a
    similar topic as my documentarybecause it is music relate. The Documentary I
    found is called ‘Plan b, Leona &Labrinth: Project Hackney’.
2) I found several documentaries that have the same investigative mode as mine. For
    example, Sun, Sex and Suspicious Parents , Unsafe sex in the city. I think my
    documentary would best fit Arts, Culture & the Media because mine documentary
    literally deals with the Culture of Carnival and who the Media shows it.
3) There are only five out of 284 documentaries on this channel that actually have
    the similar to mine in some way, for example Unsafe sex in the city, The town that
    caught tourettes, Plan b, Leona &Labrinth: Project Hackney , Stacey Dooley in the
    USA, Can we trust the police and Sun, Sex and Suspicious Parents.
This charts shows how much per cent if documentaries are similar to mine.
Who do these programs appeal to and how?

Type of research method                                 Why this method is effective?
Primary Qualitative Research- I think it is better to   This will enable me to find out specifically when doing a
proceed a interviews with my friends as I will obtain   interviews with my friends with my teenage target
a myriad of personal opinions about the factual         audience what they actually like about a factual programs
programs, particularly from teenagers.                  or what is it about the programs that appeals to them, for
                                                        example, Extraordinary Stories.




Secondary Quantitative Research – list all the          This method is effective because I will focus on just one
different types of factual programs that I have find    mainstream channel which is BBC3 I am going to look at
out through the TV guide. Ask a specific target         the audience of this channel and how is relate to the
audience mainly teenagers about which one is their      different programs that are shown for the same target
most favourite one. The one that is the most popular    audience as mine.
indicates that that certain factual program aims to
target teenagers as it appeals to them perfectly.
Primary research: Interview with friends
  To find out who these programs appeal to and how I have conducted discussions with
  some of my friends who have watched programs like Sun, Sex and suspicious parents,
  Unsafe sex in the city and Plan b, Leona and Labrinth: Project Hackney. All of the people
  I asked watch these programs and enjoy these types of programs. From I research found
  that they watch these programs because they are informative and they show you some
  of life that you don't always get to see and they have important information like sexual
  health. They appeals to them because they are based on people that are of the same
  age or live in a local area to them. The Hackney oneappeals to them because it is
  presented by artists that I likethe people I asked said that they think these programs
  appeal teenagers because they are based on young people so young people would
  watch it and for the Hackney project because they are doing the project with teenagers
  which will appeal mainly to teenagers.
Secondary Qualitativeresearch:
Type of research method                                 Why this method is effective?
Primary Quantitative Research – I will conduct a        This method will be highly effective because I can ask
survey about Carnival. I will specifically design for   them what is missing in the factual programming
my target audience.                                     market which is similar to my program and appeals to
                                                        teenagers. What hasn’t my target audience yet seen in
                                                        the factual programs. Then, I will count in order of
                                                        what is expected from my target audience.


Secondary Qualitative Research – where I will be
investigate two or three channels on existing
programs. I will be analyzing on their target
audience, modes, style and anything that I can
link to my program.
Primary Research : Questionnaire

                                              100% of the people I asked said that they
                                              think this would be a good idea.




100% of my target audience said that they
would watch my documentary because it
Would be interesting.
                                            100% of my target audience said that my
                                            documentary would be best as a investigative
                                            documentary, investigating the culture of
                                            carnival and how it is represented .

  My target audience said that
  the documentary would best
  be informal and direct.
I only got two responses for this question,
                                                 made a good point saying that I should get
                                                 peoples likes and dislikes about carnival to
                                                 make it more interesting.




I only got two responses for this question,
They said I could interview carnival
organisers, police teenagers and parents of
the young people that are in or go to
Carnival. This would be a good idea
because I would getting all different
opinions. Also I could get their opinion on
how they think the ‘Media represents carnival.

                                                 I only got two responses for this question,
                                                 They said that Soca and drake would best fit
                                                 this documentary. I think Soca would more
                                                 relate because carnival is all about the Soca
                                                 and Calypso. In Carnival there might not be a lot
                                                 Of RnB music.
My idea fills a gap in the market because;
Presenters – The presenter in my documentary would be a young person, they
  would be aged between 16-24. I have chose this because I haven't found a
  documentary that has a young presenter so it would bring something new. I
  also chose this age to present because this age is my target audience.
Topic – The topic of my documentary is about Carnival and this hasn't been
  explored yet so me doing this documentary will be different and will be
  interesting to my target audience.
Length- I haven't found any documentary that are 5 minutes long that are aired
  on BBC3 so this would be unique.
Audience- My documentary has the same target audience as some
  documentaries on BBC3 like Plan b, Leona and Labrinth: Project Hackney and
  Unsafe sex in the city but my documentary has a different topic to these other
  documentaries so I think the audience will enjoy watching this one.

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Research into existing output

  • 2. Type of research method Why this method is effective? Primary Research: Textual analysis- The method is effective because I am going to take Analysing a program that would be similar apart this documentary to see in what ways it is similar to mine. to mine. Secondary Research: Quantitative– I am The method is effective because numerical data will going to look at different programs to enable me to see how many factual programs there are which ones are similar to mine. that is similar to the one show and appeals to teenagers. I can find out about the variety of factual program that are similar to mine in someway. In addition, this method is effective because I can find out across different channels what and how many factual programming there is.
  • 3. Primary research: Textual Analysis Plan b, Leona and Labrinith: Project Hackney This documentary is about Plan b Leona and Labyrinth going to their schools and helping the young people with their music and then they would have a show case to see what they have been doing over the 3 weeks. This documentary is made by Kaye Goodman It was funded by the BBC and was showed on Saturday 7 July 2012 1. This documentary is similar to mine because it is music related as a subject but not the same topic about music, this documentary is about how music can change peoples lives and how it can have a positive impact on young people. 2. The mode of the address of this documentary is optimistic because it is show how music can have a positive side, its also informal because of the it is filmed, it seems relaxed. 3. The style of this documentary is fly on the wall. The style of this is different to mine because mine would be an Investigative documentary. 4. The conventions that are used in this documentary are; Cutaways- They have used cutaways affectively for example in the beginning when they narrator is talking about East London being the focus of the world, they show a picture of the Olympic stadium. This is to give the audience better understanding Voice over – This is how the story is being told but using a voice over, it sound like an older male doing the voice over for this documentary. Realism- This situation is real and it relevant to lots of young people, they have used a handheld camera in the necessary part where needed to show realism.
  • 4. Secondary research: Qualitative research Secondary Quantitative Research 1) I have looked through BBC3 online and there is one documentary that has a similar topic as my documentarybecause it is music relate. The Documentary I found is called ‘Plan b, Leona &Labrinth: Project Hackney’. 2) I found several documentaries that have the same investigative mode as mine. For example, Sun, Sex and Suspicious Parents , Unsafe sex in the city. I think my documentary would best fit Arts, Culture & the Media because mine documentary literally deals with the Culture of Carnival and who the Media shows it. 3) There are only five out of 284 documentaries on this channel that actually have the similar to mine in some way, for example Unsafe sex in the city, The town that caught tourettes, Plan b, Leona &Labrinth: Project Hackney , Stacey Dooley in the USA, Can we trust the police and Sun, Sex and Suspicious Parents. This charts shows how much per cent if documentaries are similar to mine.
  • 5. Who do these programs appeal to and how? Type of research method Why this method is effective? Primary Qualitative Research- I think it is better to This will enable me to find out specifically when doing a proceed a interviews with my friends as I will obtain interviews with my friends with my teenage target a myriad of personal opinions about the factual audience what they actually like about a factual programs programs, particularly from teenagers. or what is it about the programs that appeals to them, for example, Extraordinary Stories. Secondary Quantitative Research – list all the This method is effective because I will focus on just one different types of factual programs that I have find mainstream channel which is BBC3 I am going to look at out through the TV guide. Ask a specific target the audience of this channel and how is relate to the audience mainly teenagers about which one is their different programs that are shown for the same target most favourite one. The one that is the most popular audience as mine. indicates that that certain factual program aims to target teenagers as it appeals to them perfectly.
  • 6. Primary research: Interview with friends To find out who these programs appeal to and how I have conducted discussions with some of my friends who have watched programs like Sun, Sex and suspicious parents, Unsafe sex in the city and Plan b, Leona and Labrinth: Project Hackney. All of the people I asked watch these programs and enjoy these types of programs. From I research found that they watch these programs because they are informative and they show you some of life that you don't always get to see and they have important information like sexual health. They appeals to them because they are based on people that are of the same age or live in a local area to them. The Hackney oneappeals to them because it is presented by artists that I likethe people I asked said that they think these programs appeal teenagers because they are based on young people so young people would watch it and for the Hackney project because they are doing the project with teenagers which will appeal mainly to teenagers.
  • 8. Type of research method Why this method is effective? Primary Quantitative Research – I will conduct a This method will be highly effective because I can ask survey about Carnival. I will specifically design for them what is missing in the factual programming my target audience. market which is similar to my program and appeals to teenagers. What hasn’t my target audience yet seen in the factual programs. Then, I will count in order of what is expected from my target audience. Secondary Qualitative Research – where I will be investigate two or three channels on existing programs. I will be analyzing on their target audience, modes, style and anything that I can link to my program.
  • 9. Primary Research : Questionnaire 100% of the people I asked said that they think this would be a good idea. 100% of my target audience said that they would watch my documentary because it Would be interesting. 100% of my target audience said that my documentary would be best as a investigative documentary, investigating the culture of carnival and how it is represented . My target audience said that the documentary would best be informal and direct.
  • 10. I only got two responses for this question, made a good point saying that I should get peoples likes and dislikes about carnival to make it more interesting. I only got two responses for this question, They said I could interview carnival organisers, police teenagers and parents of the young people that are in or go to Carnival. This would be a good idea because I would getting all different opinions. Also I could get their opinion on how they think the ‘Media represents carnival. I only got two responses for this question, They said that Soca and drake would best fit this documentary. I think Soca would more relate because carnival is all about the Soca and Calypso. In Carnival there might not be a lot Of RnB music.
  • 11. My idea fills a gap in the market because; Presenters – The presenter in my documentary would be a young person, they would be aged between 16-24. I have chose this because I haven't found a documentary that has a young presenter so it would bring something new. I also chose this age to present because this age is my target audience. Topic – The topic of my documentary is about Carnival and this hasn't been explored yet so me doing this documentary will be different and will be interesting to my target audience. Length- I haven't found any documentary that are 5 minutes long that are aired on BBC3 so this would be unique. Audience- My documentary has the same target audience as some documentaries on BBC3 like Plan b, Leona and Labrinth: Project Hackney and Unsafe sex in the city but my documentary has a different topic to these other documentaries so I think the audience will enjoy watching this one.