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Social Media's Secret Sauce: Leveraging Students for Success

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Mallory Wood
Mallory Wood

The document discusses the benefits of social media for colleges and students. It outlines how social media can be used to reach influencers, provide timely information, build community and foster loyalty. Specific social media platforms are mentioned like blogs, Twitter, Facebook and video as ways for students to engage as students and represent the institution. Guidelines, contracts and resources for running student social media programs are presented.

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Social Media's Secret Sauce #SMSSS #sunycuad Thursday, June 14, 12
@MalloryWood Thursday, June 14, 12
It’s 2012 Thursday, June 14, 12
Why social content? • Reach market influencers • Deliver timely information • Provide customer service • Build community • Foster Loyalty • Encourage advocacy Thursday, June 14, 12
Why students? Thursday, June 14, 12
http://www.flickr.com/photos/aigle_dore/4178265189/ Thursday, June 14, 12
http://www.flickr.com/photos/aigle_dore/4178265189/ Thursday, June 14, 12
http://www.flickr.com/photos/kirklau/1638526962/ http://www.flickr.com/photos/aigle_dore/4178265189/ Thursday, June 14, 12
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• Blogs • Twitter • Youtube • Facebook • Formspring • Message boards • Flickr • Geo-social services • Instagram • Live stream Thursday, June 14, 12
Thursday, June 14, 12
1) Students as students 2) Students as institution Thursday, June 14, 12
Blogs Thursday, June 14, 12
Thursday, June 14, 12
www.noellevitz.com/papers-research-higher-education/2011/2011-e-expectations-report Thursday, June 14, 12
College of William & Mary Thursday, June 14, 12
Bryn Mawr College Thursday, June 14, 12
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Formspring Thursday, June 14, 12
2000+ questions answered (by students and staff) Thursday, June 14, 12
Thursday, June 14, 12
Facebook Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Twitter Thursday, June 14, 12
It’s about accessing content vs. follower count. Thursday, June 14, 12
Thursday, June 14, 12
Video Thursday, June 14, 12
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Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Your website Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
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Team? Intern? Work study? Thursday, June 14, 12
http://www.flickr.com/photos/jiheffe/3462940215/ Thursday, June 14, 12
“It's mostly a trust thing - I want to see everything that ‘goes out the door’ and onto our networks. There were times as a student I wasn't aware of certain sensitivities that as an administrator I now do. Students shouldn’t have to worry as much about that sort of thing.” - @rcengelsman Thursday, June 14, 12
Why volunteer? Thursday, June 14, 12
Pros and Cons Thursday, June 14, 12
Three reasons to use a contract: Responsibilities Benefits Protection Thursday, June 14, 12
Three reasons to use a contract: Blog 1x/wk Tweet 1x/day Responsibilities Photos/Video bi-weekly Q&A Paid Leadership training Benefits Recommendation letter Networking opportunities Resume building Set standards Protection Authentic vs. Inappropriate Thursday, June 14, 12
Thursday, June 14, 12
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@andrewcareaga Thursday, June 14, 12
Pros and Cons Thursday, June 14, 12
Resources Thursday, June 14, 12
Thursday, June 14, 12
Thursday, June 14, 12
Questions? Mallory Wood marketing manager mStoner, Inc. @MalloryWood mallory.wood@mstoner.com Thursday, June 14, 12

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