3. Who is MANDEL/SCREENTECH
SMALL BUSINESS THAT WILL USE SMM
PREPRESS FOR SCREEN PRINTING
FILM POSITIVES AND DOT PROOFING
PROFILING √
VIRTUAL FILM
REMOTE ASSISTANCE/Mac √√
CUSTOM GRAPHIC SOLUTIONS
LARGE FORMAT PRINT
EVENT GRAPHICS
RETAIL IMAGERY √
VARIABLE IMAGERY √√
4. My Goal Today ……..
Introduce Social Media; Electronic Conversation
Shock and awe….
Social media marketing is a conversation
Where it fits the “smaller” biz
5. Behind the Curtain
Web 2.0
Flash and Ajax
Real time calculating and updating
Kayak
7. My Opinion for the Small Print Company
LinkedIn: Biz Focus: Sales and networking;
Facebook: good to push to create a community.
Personal and biz related
Youtube: great technology to place within a site
Twitter: nobody wants to know what I am doing, but
they may follow you? Two way.
Blogging: One way “twitter” and more verbose
Success is if your client or prospect participates,
which is the “buzz”, and when you learn more about
your own biz through the eyes of others
31. Your Website Is Not the Center of the Universe
and ever expanding
32. Your Website Is Not the Center of the Universe
Forever Expanding
It's common knowledge that the universe is
expanding, as is the Internet. The "boom" is
back on and with it being increasingly easy
to establish a web presence mirroring the
expansion of the universe.
33. Your Website Is Not the Center of the Universe
Forever Expanding
By 2010, Millenials/X’ers /Y’ers will
outnumber Baby Boomers. These “digital
natives” have never known life without
ATM’s, Internet, or 24/7 TV. They have
more online friends then real ones …. and
they are our vendors and clients.
34. Your Website Is Not the Center of the Universe
There probably isn't a company in America that isn't wresting with
the problem of managing different generations. Baby boomers, Gen
X, Millenials: they all seem to want something different. Boomers are
good team players, love the social interaction at work, will work all
hours and are willing to invest time in working their way up the
corporate hierarchy. Gen Xers are so much more skeptical, think the
boomers are crazy to work so hard, and are determined to do a good
job -- but also to go home at night and have a life. And the latest crop
-- Millenials -- have no patience at all; if they're not happy, they
won't work through it: they just leave. Boomers like handwritten
notes and phone calls, Gen X mostly do email and
Millenials do text or instant messaging. How are you supposed
to pull all these people into a team and get them to work well
together? They don't talk the same language or use the same tools.
Some days, it feels like herding cats.
38. VIRAL MARKETING
VIRAL MARKETING -(n) A form of online
marketing characterized by the voluntary
spread of a piece of media from person to
person, or host site to numerous people.
Good or bad
Coke/Starbucks
50. The Conversation
Isn’t that the gig? Electronic conversation
Show a client a solution without yelling
Create the avenue to converse; post a solution to
elicit a response (comment/conversations)
address people directly - @name to answer and
ENGAGE people to speak with you
@AlexInsideMedia
51. And What is the Best Conversation?
And what are the best
conversations?
When the other person is talking.
And better, when the other
person is talking about YOU.
53. If I had to start ….
www.facebook.com (a place to show your product)
www.twitter.com (create a buzz)
www.linkedin.com (a place to network)
www.youtube.com (a tool to use)
www.yourwebsite.com (place to interact/portal)
www.blogger.com (more buzz)
54. Your Web Site
All websites should include a "blog", not separate
from the website. Social media points back to key
information and content available on your site which
helps your search and rankings - FB/YT/Twitter
56. Combo Approach
The culture of social media is a non-selling one;
attempts to blatantly make offers are sometime even
met with hostility. Email, on the other hand, has
always been a transactional environment – odd as it
may seem, the same person who may be offended by
your pitch on your blog might welcome your
discount coupon through email.
Sales or coupons work
57. A Framework for Branding Through Social Media
Direct Communication
Communications Catalyst
Cooperative Communication
Participatory Definition
Brand Embodiment
http://socialmediatoday.com/SMC/121581
by Jordan Julien
67. LinkedIn
NETWORK AS AN INDIVIDUAL
Advance Sales
Knowledge
NETWORK AS A COMPANY
Presence and Buzz
NETWORK WITHIN A GROUP
Sales
Knowledge
76. Tools to Link Your Sites Together
http://friendfeed.com
http://ping.fm
http://hootsuite.com
77. How a Guru Does It
http://card.ly/AlexInsideMedia
78. How a Guru Views It
http://card.ly/AlexInsideMedia
“… it's like anything all people are different
and consume messages differently - social
sites are just another tool that's all. For
some reason calling tools something
special like ‘social media/
networking’ helps humans digest the
newness of a concept and helps band
people together to get insight and help.”
81. Is Traditional Media Still Relevant
In A Social Media World?
Traditional Media Has Immediate Recognition and Credibility
Supports the Social Media Concept
Be Everywhere - Reach Millions – Diversified Audience
Creates Thought Leader Status
Can Lead to Impressive Opportunities
http://www.prweb.com/releases/2009/09/prweb2835364.htm
www.prweb.com With Social Options
www.pitchengine.com
By National Media Strategist & Publicist, Annie Jennings
83. How Do WE Use Social Media?
Show legitimacy; how we advertise
Video
Slide shows
Conversation regarding successes, installations, etc.
Increase Google Order
The more you post, the more you move up
Increase Visibility, Buzz
Utilize the Technology behind the Curtain
Youtube
Flickr
Twitter
SlideShare
84. What Did I Learn regarding Social Media?
Show legitimacy; how we advertise
Video and Slide shows
Cross platform tools
Conversation regarding successes, installations, etc.
Messaging
“Email”/Inboxes
Which email is connected
Focus on one site at a time
Learning software, but all are similar
We where many hats as business owners and managers. As the economy creates challenges, we where more. Marketing is one of them.
We are a small biz that does prepress for screen printers and custom graphics.We are developing virtual assistance of prepress for screen printers, and where SMM can play a part.The custom graphics area fits to show samples and legitimacy.
This is not a how to about LinkedIn or Facebook or Twitter.I am not going to teach you how to set up an account.Though this conversation will be surrounding what in the world SM is.
Start with my conclusion. Right or wrong.
So, when you start a “software” project, don’t you feel like this?Hours go by and you just get sucked in. And then where does it stop?Just like Apps on the iPhone
So, you want to get started. Google yourself. Google your company.See what comes up and how the cyber world sees you.After you enter the abyss of SM, then try again.
I started on this adventure to figure out what is SM media … says it all.
The technology behind these sites is robust.You are tapping into them with user friendly tools that make you appear professional and active.
Again, more stats on how people get their info.Newspaper? Or journalist that uses Twitter?
And here we go. The ever increasing mediums for social interaction via the web. Just so many, and each person makes a choice (of one or many)Same was true in the past/present. Classic TV or Cable. Newspapers. Magazines. Radio. There were still choices by brand marketers of where to be.
Humor or invaluable information. Video links are spread all thru cyber space.
Let’s get started. The SM gurus say, use the same name for each place.Facebook, LinkedIn, Twitter, etc. Name recognition. If you are a digital printer, you may use your name or describe what makes you unique (Super Graphics)Coke may use “spread the red”.There is even a site that lets you know if that brand name is available.
You start getting going, and there is even a set that show you your buzz in the cyber world
Classic advertising is not two way. Try to get a hold of some one thru an add.What we are trying to understand is this social media is SOCIAL.
These promotions yell and try to get brand recognition thru volume
SM is a multiple person relationship, at minimum it is two. It’s a conversation
It is so convoluted to talk to a real person. By phone and now the email blitzes
So, the major marketers are trying to use SM create the buzz or converse.
Didn’t we always know that if you get clients talking about good things about you, success happens.SM makes it easier to recommend a vendor just by a link. Or a link to a site.
Here is a hodgepodge of sites. Ones to create the conversation. Ones to assist in imagery placement.
So, if I had to start, which I did, what would I do. I’d start with LinkedIn. I’d learn how to deal with video and pictures to upload to sites to place in my web site.I still want people to be attracted to my web site.Lastly, do I have a message that people would like to hear? My venture in the assistance for screen printers with prepress (mac) solutions, could fit. Tweets of advances in software?
A multi dimension approach to communicate with clients is key. How they connect to a sales pitch is very dependant on each individual.
Marketing and branding is a session on itself. The psychology of SM is vast.You need to know what your product is and how it affects the client.I would say that our print product is more direct communication.
Direct Communication: Occurs when a brand communicates its message directly to the audience. Communications Catalyst: Refers to a brand OR promo that encourages or provides the means of communication between two or more customers. Conduit to create customer to customer activity with in the site … a message board. The brand wins by customers just being there.Cooperative Communication: Is a type of participatory marketing, where the brand proactively participates with its audience. Coupons offered.Participatory Definition: The opening of a brand to influence, or re-design by its audience.Brand Embodiment: Happens when an individual, or group of individuals, develop such a strong affinity for the brand that they will recommend it without being prompted. (Of course this also means, that if prompted they’ll recommend the brand, and also means that it’s their brand of choice.) Apple.
Communications Catalyst: Refers to a brand OR promo that encourages or provides the means of communication between two or more customers. Conduit to create customer to customer activity with in the site … a message board. The brand wins by customers just being there.
A quick dance thru popular sites. This is my LinkedIn page.
You can be an individual and network as such or join groups that advance your agenda.Which may be sales or information.
Notice that SGIA has a group and is on the top
Groups have conversations that we used to call message boards that create threads. Now, conversations. No solicitation is the rule, but ways around it.Be creative on the topic that may swing it to one of your expertises. Or, again, information may be your real agenda.
Within the group are members, and you can access each member and request that they join your network.Careful, in that if too many say no to you, then you get cyber slapped. They do resist solicitation.
Now facebook is more personal. Instead of asking to join you network, you ask another to be a friend. They then can see your info and make comments on your wall. These comments usually can then be seen by all friends that are linked together.The upside is the technology behind the curtain is great to upload imagery and video.You can also create more of a business presence.
A Business page. Friends can become “fans” of this business. Once a fan, you can then broadcast info to your fans with one fall swoop. Again, imagery and video can be attached for a place to show your successes in printing.
You can also cyber stalk your teenager. But notice her status … Maddie Mandel would like to mention how fantastic her father is …. Long story.
Notice the name. and you can customize the background.The activity of twitter is to Tweet.
You can follow people that are tweeting and tweet yourself.All of these sites seem to have a means to message directly.
Use the technology to make it easier to do business
If you do decide to be on multiple platforms, there are Tools that will help you write once and place in many places.Create a face book status, and it creates a Twitter Tweet.
As I was going down the path of a novice social media-er, Alex was one that was great. Her background IS graphic arts, and I followed her tweeting and direction.This is how she set up her very organized brand marketing. She gets paid to help market, and she of course markets her brand.
Each person will utilize the technology differently. That is the beautyof it
Now the question is regarding the collision with old and new advertising.Mainstream exists. Generational scenarios exist.SO, NOW WE ASK AGAIN, WHAT IS SOCIAL MEDIA??
Print companies like to show final products to prove that they can do it.Print companies like to show equipment.That can be done utilizing technology.
Great way to post a video or slide show when a client ask “send me something” … send a link.Some clients communicate in email and others in SMJust like AOL of the past or Gmail that we have or a cell phone
One of many tools. Does take time. It is a software application that must be learned.Without a plan or focus, the return will be exactly what you get. The great part of Web based advertising is the viral activity may make the return exciting.
