1. Team Members Manendra Shukla

2. Google’s transcendent and seemingly human qualities give it special appeal to an amazingly wide range of computer users, from experts to novices, who trust the brand that has become an extension of their brains.That appeal is universal, enabling it to overcome differences in culture,language,and geography en route to become a global favourite. So why not G o o g l e …??? Why Google…???

3. Introduction

4. How did it Begin….??? “ In spring 1995, Larry Page and Sergey Brin first met at a social outing in San Francisco designed to welcome new applicants to Stanford Doctoral Program” Despite of their differences and not initially working together, they became friends and were quickly known as “Larry-and-Sergey” Introduction

5. Introduction Larry Page Co-Founder & President, Products Sergey Brin Co-Founder & President, Technology

6. Subsequently, LarryPage met Garcia-Molina, Brin’s adviser in his office one day in 1995 to show him a neat trick he had discovered. The AltaVista search engine could show what other sites linked to them but did not exploit this link information; Page suggested it would be a good way to rank sites . Introduction

7. The PageRank system, invented by Larry Page (and named after him) judges a site’s importance by analyzing outside links to it. Brin, on the other hand,worked on ways to find specific word combinations that often occurred together on the Internet. Introduction

8. Later, Page combined his method of analyzing back-links pointing to a given website with Brin’s web crawler, and their combined research gave birth to a new search engine called G o o g l e Introduction

9. in 1996, Brin and Page disclosed the technology to Stanford OTL . After two years, while continually completing an increasing number of searches, In March 98, surprisingly Page and Brin tried to sell the engine to Alta Vista for $1M but DEC (Altavista’s mother company) was not “very open to outside technology” and hence the deal was not a success . Introduction

10. Yahoo’s founder, D. Filothen advised them to take a leave of absence from their PhD and to focus more upon their own business. In October 1998, Page and Brin convinced a friend to rent a Garage and spare room for $1700/month. They quickly added 8 phone lines, a cable modem and a DSL line. After two months, they were only 8 people. Introduction

11. … and finally to the GooglePlex in 2003 Introduction

12. … now 66 GooglePlexes all over the world Introduction

13. Introduction Dato Amanullah Patrick Pichette Sergey Brin Farid Shahrouz David Drummer David Girouard Urs Hozle Larry Page Alan Eustace Omid Kordesta Dennis Woodside Michelle Lee Organizational Structure at Google

14. G o o g l e ’s Mission Introduction To Organize the world's information and make it universally accessible and useful

15. How Google Works

16. What’s Google? How Google Works "Googol" is the mathematical term for a 1 followed by 100 zeros. The term was coined by Milton Sirotta, nephew of American mathematician Edward Kasner, and was popularized in the book, "Mathematics and the Imagination" by Kasner and James Newman. Google's play on the term reflects the company's mission to organize the immense amount of information available on the web. Google, it is a combination of scientific skills, and mathematical skills, and computer skills, and also very strong skills about how to get people excited about their work."

18. How Google Works P a g e R a n k ™ Algorithm H y p e r t e x t - m a t c h i n g Analysis C l o u d Computing

20. SERP Search Engine Results Page(s). The page or pages that are displayed after entering a query into a search engine . How Google Works

22. High level Google Architecture How Google Works

23. Marketing

24. A d S e n s e & A d W o r d s Marketing

25. AdWords is G o o g l e 's flagship advertising product and main source of revenue. Google's total advertising revenues were USD$23 billion in 2009. AdWords offers pay-per-click (PPC) advertising, and site-targeted advertising for both text, banner, and rich-media ads. G o o g l e 's text advertisements are short, consisting of one headline and two additional text lines. Marketing

26. Marketing

27. AdSense is an ad serving application run by G o o g l e Inc. Website owners can enroll in this program to enable text, image, and video advertisements on their websites. These advertisements are administered by G o o g l e and generate revenue on either a per-click or per-impression basis. Marketing

28. Marketing

29. 7 p s in a Google way Marketing

30. Marketing Search. Ads. Apps. Product

31. Marketing

32. Marketing

33. And a lot more… Marketing

34. Price G o o g l e take special consideration at the different parts involved in setting its prices. Item such as list price, discounts, allowances, payment periods and credit terms are items that work together to set the price of its merchandise. Marketing

35. Place G o o g l e ’s place is the internet. When it comes to Google and trying to target their consumers, the people on the Internet, no one does it better. Marketing

36. Promotion G o o g l e ’s convenient service and precise search results have made it one of the world’s best-known brands and search engines almost completely through word of mouth from satisfied users. Marketing

37. People People working behind G o o g l e innovated several methods to make our web-life simplified. Marketing

38. Physical Evidence G o o g l e uses visual metaphores to give a feel of their service to their service users. Marketing

39. Process G o o g l e has innovated several mechanism to make their process Fast & Simplified. Marketing

40. Marketing Language Availability

41. G o o g l e ’s Positioning something that "understands exactly what you mean and gives you back exactly what you want" Marketing

43. Marketing Yahoo! Search Altavista Ask MSN Search Bing Major Competitors

44. Marketing Market Share

46. S W O T Marketing

52. Acquisitions 77 acquisitions till date Marketing

53. Finance

54. Finance Income Statement (Annual Data) all figures are in thousand $

55. Finance Analysis of Google’s Income Statement

56. Finance Values in Millions $

57. Finance Values in Millions $

58. Finance

59. Finance Values in Millions $

60. Finance Balance Sheet (Annual Data) all figures are in thousand $

61. Finance all figures are in thousand $

62. Analysis on the specifics of Google’s Balance Sheet Finance

63. Finance

64. Finance Net Working Capital all figures are in thousand $

65. Finance GOOGLE RATIO

66. Finance

67. Finance Capital surplus all figures are in thousand $

68. Finance all figures are in thousand $

69. Finance Cash Flow Statement (Annual Data) all figures are in thousand $

70. Finance Cash from Operations & Financing all figures are in thousand $

71. Human Resource

72. Human Resource GOOGLE’S RECRUITMENT POLICY Google's recruitment process is based largely on a series of interviews with a series of different interviewers. Through a range of interview topics from programming questions to general logic puzzles to personality checks, in order to see how skilled and intelligent a person is.

79. Human Resource Training and Development Process Rather than emphasizing traditional training, the development effort is decentralized. Development leaders at Google state that "training courses are a tiny piece of what we do." As an organization, Google can shift the burden of learning to employees because it focuses on hiring individuals who already demonstrate a love for self-directed learning.

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96. Human Resource

97. T h a n k Y o u