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Making of innovative solutions manik choudhary
1. Making of Innovative Solutions : Lean Start-Up and Design
Thinking Practices
Manik Choudhary, PMI-ACP, CSPO, PSM-1
manikchoudhary@yahoo.com
2. Disclaimer
These are my personal opinions on the subject and in no way represent
that of my employer.
3. Approach : Lean Canvas, Design Thinking, USM & Agile
User
Story
Map
Lean Canvas http://leancanvas.com
Right Product
Product Right http://blog.econocom.com/en/blog/how-to-boost-innovation
Design Thinking
*Source https://dschool.stanford.edu/groups/k12/wiki/17cff/
4. Waste in Software Industry
64 % of
Software is
unused !
“Waste is any human activity which
absorbs resources but creates no value “
- James p. Womak and Daniel T. Jones
8. StartUp
StartUp
=
Experiment
Searching for a Profitable, Scalable and Reliable Business Model
A startup is a human institution designed to deliver a new product or service under
conditions of extreme uncertainty“.
by Eric Ries from the book ”The Lean Startup”
Nothing to do with size of company, sector of the economy, or industry
9. Lean Startup
Lean Startup principle
Entrepreneurs are everywhere
Entrepreneurship is management
Validate Learning
Build-Measure-Lean
Innovation Accounting
11. Business Model Framework
Lean Canvas – Ash Maurya Product Opportunities – Marty Cagan
1. Exactly what problem will this solve? (value proposition)
2. For whom do we solve that problem? (target market)
3. How big is the opportunity? (market size)
4. What alternatives are out there? (competitive landscape)
5. Why are we best suited to pursue this? (our differentiator)
6. Why now? (market window)
7. How will we get this product to market? (go-to-market strategy)
8. How will we measure success/make money from this product?
(metrics/revenue strategy)
9. What factors are critical to success? (solution requirements)
10. Given the above, what’s the recommendation? (go or no-go)
Business Model Canvas - Alex Osterwalder
Let‘s make sure this
solution will generate a
profit
18. Design Thinking – Empathy Phase
“There Are No Facts Inside Your
Building, So Get Outside.” –
Steve Blank
Problem Interviews
Understand
Observe
Empathy
Define
Ideate
Prototype
Validation
19. Design Thinking – Define Phase
Storytelling
Clustering
Personas
Task Flow
Analysis
Framework
POINT OF VIEW
Hypothesis about
users’ needs
HMW Statement
Empathy
Define
Ideate
Prototype
Validation
* Source - http://www.3d-innovations.com/blog/?tag=design-thinking
20. Design Thinking – Ideation Phase
Empathy
Define
Ideate
Prototype
Validation
Be Visual
Defer Judgment
Encourage Wild Ideas
Build on the Ideas of Others
One Conversation at a time
Go for wild Ideas
* Picture Source http://www.prweb.com/releases/Design_Ideation/Design_Thinking/prweb10979211.htm
22. Design Thinking – Validate Phase
Test the Solution with a “demo” before Building the actual
product*
* Source- Running Lean – Ash Maura
Empathy
Define
Ideate
Prototype
Validation
* Source - http://lean.st/
27. Key Takeaways
“DESIGN is not
just what it looks
like and feels like.
Design is how it
works.”
- Steve Jobs
Good Practices for Great Products
Lean Startup Concepts
Business Model Framework
Design Thinking
Problem/Solution interviews
Prototype – Low fidelity & High-fidelity
Minimum Viable Product(MVP)
Iterated Business Model Framework
User Story Map
Agile / Lean / XP
Early adopters
28. Thank you !!
Manik Choudhary
manikchoudhary@yahoo.com
Linked In - http://www.linkedin.com/pub/manik-choudhary-pmi-acp-cspo-
psm/1/54/529