Poultry Planner Sep.

1. R.N.I. 71668/99
Vol. 1, Issue 5 | September 2012
ARTICLE
With Rhodimet®AT88*, Adisseo
offers a way to acidify
feed when supplementing methionine
We Aspire to Deliver Value Products
Cover
Story
PRESS RELEASE
›› Zydus AHL Organised Technical
Seminar in Hyderabad
›› Zeus Biotech Limited makes a strong
presence in AGRENA 2012, Cairo,
EGYPT between 28th & 30th June 2012
NEW APPOINTMENTS
›› New Appointments at Novus
›› GLOBAL - Meyn Poultry Processing
Solutions has appointed Scott Russell
to Global Sales Director
News
›› Eggs Contain More Vitamin D, Selenium
›› Ban sought on soya meal, maize export
BUYERS GUIDE
Poultry Breeders
IAI Poultry & Meat
Expo 2012 Olive
Lifesciences Pvt. Ltd.
13-15 December
IARI Ground, PUSA Road, New Delhi Improving Lives
+91 9991705005, +91 9812082121

2. 02

3. From the Pen of Chief Editor
Editorial
CONTENTS
Energy from the Poultry Waste 4 With Rhodimet®AT88*, Adisseo offers a way to acidify
feed when supplementing methionine
In this energy crisis country all types of efforts are being
made to create power from renewable sources of energy. All Quality, Functionality and Price
possible sources have been tapped e.g. Hydro power, 6
are the key factors!
Thermal power, Power from sun and wind, and lastly
Nuclear electricity, all failed to meet our demand for DSM Nutritional Products
electricity. Now we are to look for the electricity generated 8
organized “Technical Seminar” at Vijayawada
from the waste product especially the livestock and poultry waste.
Since the first Earth Day wind and solar energy have been fashionable by a
variety of names: alternative, appropriate, renewable, and sustainable, etc. But Zeus Biotech Limited makes a strong
today, despite decades of subsidies and mandates, it provides less than one per
10
presence in AGRENA 2012, Cairo, EGYPT
cent of the electrical power in the world. between 28th & 30th June 2012
It is the need of the hour to encourage the use of non-conventional energy
sources.
10 Zydus AHL Organised Technical
The chicken droppings produce methane gas at a farm in Goundampalayam in
Seminar in Hyderabad
Namakkal district and the gas is converted into electricity using a patented
technology of a local farmer-turned-entrepreneur. The farmer sells the dried
Avitech Launches 'Performins',
litter slurry generated as a residue as manure for farmers. He uses a method 12
based on an Israel technology and converts the remaining liquid scum as liquid
An Innovative Solution In The Area
NPK (nitrogen, phosphorous and potassium) fertilizer. Though generating Of Trace Mineral Nutrition
energy is not new to the region as a handful of farmers are producing 'gober' gas
to generate power for captive use, the district hasn't seen the complete conversion 12 NECC appeal to Government of India
of poultry waste into useful products.
A few years ago, Chennai-based GK Bio Energy was producing power from Dr. G.L.Jain elected to the International Poultry Hall of
14
poultry litter in Namakkal and was supplying 1.5 mw to the grid using a foreign Fame by World’s Poultry Science Association
technology. It is said the company closed due to mismanagement. But sources say
a German company has tied up with an Indian partner to re-vitalize this plant.
A layer bird generates litter of around 50 grams a day and the 3.5 crore layer birds
16 Lark Engineering Was in Agrena 2012
in the district produce 1,600 tonne litter per day. If the total poultry litter in the
district is collected and processed, nearly 16 mw power per hour can be generated
along with 800 tonne manure and 10,000 litres of liquid fertiliser as by-products. 18 We Aspire to Deliver
This translates to 60 mw power per hour potential for the whole country as nearly Value Products
6,000 tonne poultry litter is generated in India every day. It is benefiting the
farmers as they get to earn around Rs 13 per layer bird in its lifetime from just its 17 New Appointments
litter. It is actually 30% of the profit that a farmer earns through a layer bird in its
lifetime of 1.5 years.
30 Buyers Guide
So encouragement and patronage from the government to earn a subsidiary
income from these by-products and save the world from industry pollution on
this World Environment Day. 20 News
Office :
Our Team Advertisement 923, Sector-9, Urban Estate, Karnal 132 001 (Haryana)
Tel.: + 91 (184) 4033326/327, 2202174/75
DSM 26 Fax : + 91 (184) 2231050
Bhavana Gupta E-mail: info@pixie.co.in | Website :www.pixie.co.in
Chairman & Editor in Chief Fowler Westrup (India) Pvt. Ltd. 9
Editorial Policy is independent. Views expressed by
bhavana@pixie.co.in IAI Expo 2012 36 authors are not necessarily those held by the editors.
Registered as Newspaper by Registrar of Newspaper
Vinod Kumar, General Manager IMV Technologies 31 for India : RNI No. 71668/99
gm@pixie.co.in Licensed to post at Karnal HPO under Postal Regn. No.
Indian Herbs Overseas 21 PKL-91/2007-2009
Jawahar Khurana, Mkt. Manager Interface Pharmaceuticals Pvt. Ltd. 15 Editorial & Advertisements may not be reproduced
without the written consent of the publishers. Whilst
info@pixie.co.in Microteknik 35 every care is taken to ensure the accuracy of the
contents of Poultry Planner the publishers do not
accept any responsibility or liability for the material
Dr. S.S. Mondal, Technical Editor Natural Remedies 13 herein.
M.V.Sc. & A.H., Ph.D. Novus 7 Publication of news, views and information is in the
interest of positive poultry industrial development in
info@pixie.co.in India. It does not imply publisher’s endorsement.
Provimi 29 Unpublished material of industrial interest, not
Prachi Arora, Co-editor Pfizer 33
submitted elsewhere, is invited.
The submitted material will not be returned.
marketing@pixie.co.in
Toshniwal Systems 27 Publisher, Printer - Mrs. Bhavana Gupta on behalf of
Pixie Publication India (P) Ltd. Karnal
Manish Arora, Assistant Co-editor Vamso Biotec Pvt. Ltd. 02 Printed at: Jaiswal Printing Press, Chaura Bazar,
Karnal
poultry@pixie.co.in Published at: 821, Sector-13, Urban Estate Karnal
Venky’s (India) Limited 5,11,23,34 132001 (Haryana)
Ashwani Verma, Graphic Designer Editor-in-chief - Mrs. Bhavana Gupta
design@pixie.co.in Zydus 25 All legal matters are subject to karnal
jurisdiction.

4. Article
With Rhodimet®AT88*, Adisseo offers a way to acidify
feed when supplementing methionine
development (up to -50% for Aspergillus flavus or Fusarium
verticillioides) at standard feed incorporation rate (2.5 kg/ton). In
another test, 1 kg of Rhodimet®AT88 appeared even as efficient as 1.25
kg of potassium sorbate on Fusarium graminum Rhodimet®AT88 helps
the gastric acidification.
Dr. Yves Mercier
expert in methionine research, Adisseo
When balancing feed with sulfurcontaining amino acids, feed producers
have the choice between DL-Methionine (Rhodimet®NP99) and
Methionine
Hydroxy-analogue (Rhodimet®AT88). The HMTBA molecule of
Rhodimet®AT88 has similar acidifying benefits as organic acids
molecules and participates on controlling the growth of feed molds and
improving intestinal micro flora and nutrient digestibility.
In Rhodimet®AT88, the NH2 group of methionine found in DL-
methionine is replaced by an OHgroup, which gives it similar properties Figure 3 Optimal ABC-4 value of feed for maximum crude
protein digestibility in piglets
A well-known effect of organic acids is the enhanced gastric acidification,
especially for postweaningpiglets. In vitro trials carried out on a
monogastric gut model (TIM) in CERN laboratory of Adisseo prove that
Figure 1 Rhodimet®AT88 inhibits growth of feed molds at
standard feed incorporation rate
to organic acids. The pKa of Rhodimet®AT88 is lower than the pKa of
most of feed acidifiers such as propionic, sorbic or acetic acid and
equivalent to pKa of formic and lactic acid. The acidifying value of
Figure 4 Optimal ABC-4 value of feed for maximum crude
protein digestibility in broilers
Rhodimet®AT88 decreases the need for HCl gastric secretion to achieve
a target pH of 2. This is due to the capacity of Rhodimet®AT88, as an
organic acid, to reduce the buffer effect of the diet (see explanations on
ABC-4 value). Moreover a low buffer effect in feed may enhance the
Figure 2 Rhodimet®AT88 enhances gastric acidification in a gut
model (Source: Internal trial on TIM. 2005)
Rhodimet®AT88 is largely proven by experimental results reported in
scientific publications and communications.
Control of feed molds at standard incorporation rate of
Rhodimet®AT88
In vitro tests have shown that Rhodimet®AT88 strongly inhibits mould Figure 5 Rhodimet® AT88 decreases in vitro gas production
(Source: Internal trial, 2007)
04

5. 05

6. Article
Quality, Functionality and Price
PRODUCT RELEASE
are the key factors!
Trade-Unlimited B.V. supplies since 2006 a new vaccination program
under the name TU-MasterLine!". Years of experience in the market of
veterinary products prove that quality, functionality and of course a
reasonable price are the key factors for a successful product. In addition
to these points Trade
U n l i m i t e d i s
Figure 6 Rhodimet®AT88 decreases Minimal Bactericidal characterised by excellent
Concentration for pathogens but maintains normal intestinal and above all reliable
flora in vitro (Source: IRTA, 2006)
service. Due to the very
antimicrobial effect of organic acids as only the non-dissociated form high quality, easy to
(when pH is below pKa) is active against bacteria m a i n t a i n a n d
Reduction of ABC-4 value enhances digestibility interchangeable parts the
Data from scientific publications show that the ABC-4 value of feed is TU-MasterLine!" applicators
critical to reach optimal do distinguish themselves from
crude protein digestibility. ABC-4 values have been calculated in diets other brands on the market. The
and related to crude protein digestibility results on piglets on wheat guns are serviceable and for long term use!
based diet (Mroz et al., 2000) and corn based diet (Blank et al., 1999; TU-MasterLine!" features:
Falkowski and Aherne 1984). In piglets, the ABC-4 value should be All TU-MasterLine!" vaccinators have ergonomically designed,
between 200 and 300 mEq H+/kg to maximise crude protein durable, high-grade plastic handles!
digestibility. Parts made of durable synthetic material are medicine resistant!
In poultry, the ABC-4 value should be between 120 and 170 mEq H+/kg Critical parts such as bottle and needle connection are made of
to maximise crude protein digestibility (Ghazalah et al., 2011). high-grade metal to avoid
breakage!
Inhibition effect on bacteria is also proven
All TU-MasterLine!" injectors
Rhodimet®AT88 has also a positive effect on gut micro flora. It clearly
have standard metal Luer-
reduces the total micro flora growth. Considering total gas production in Lock needle connection!
the gut, Rhodimet®AT88 has similar effect to formic or fumaric acids.
If dirty or small parts
Associated with organic acids (butyric, formic or fumaric acids), the obstruct the barrel or
inhibitory effect on bacteria growth is better than only organic acids. This valve system(s),
effect is particularly significant against Campylobacter jejuni, as shown disassembly for cleaning is
through in vitro cultures, while beneficial flora lactobacillus and very easy!
bifidobacterium- is not altered. The modern design of the valve systems avoids small parts falling
In vivo trials also prove the efficiency of Rhodimet®AT88 on out of the injector while disassembled!
Campylobacter in the gut on broilers. Several trials in the world show its The modern valve systems have a very short refill time with high
specific and strong effect on Salmonella (Salmonella pullorum, Salmonella viscosity products!
typhimurium, Salmonella enteritidis) and Clostridium perfringens. The The complete gun can be sterilized by boiling or autoclave!
efficacy is similar to that of potassium diformate or formic acid, and better For the poultry industry a wide range of vaccinator's tube feed as well
than lactic acid. as bottle mounts and accessories are available. The vaccinators are all
These properties are of great interest regarding to human health. available in a dosage from 0.10.5 / 0.11.0 0.1-2.0 ml with adjustable or
fixed dose. The vaccinators can be customized colored, printed and
Campylobacters are considered as the main bacterial cause of human gastro
packaged.
enteritis, especially Campylobacter jejuni, via chicken meat. Salmonellas are
Beside the automatic syringes and vaccinators also injectors, drenchers,
the second most reported cause of food-borne illness in human in Europe,
pour-on guns and single shot syringes like TU-Flex-Master!" in
sespecially Salmonella enteritidis and Salmonella typhimurium.
different dosages and different accessories are available.
Worldwide users do very much appreciate the high quality of the
applicators they are ergonomically to use, strong, durable and easy to
IAI Expo 2012 clean.
For more information and/or prices please feel free to contact at
13-15 December info@tu-masterline.com
Leading Exhibition on For more information or to customize your own applicators we invite
you to visit our new website: www.tu-masterline.com or contact us:
Poultry & Livestock Industry
Trade-Unlimited B.V.
IARI Ground, PUSA Road, New Delhi Amersfoortseweg 241, 3888 NM Nieuw Milligen, Holland
923, Sector-9, Urban Estate, Karnal (Hry.) Phone: +31-577-456155 | Fax: +31-577-456157
+91 9991705005, +91 9812082121, poultry@pixie.co.in E-mail: hans.snijders@tu-masterline.com
06

7. 07

8. Press Release
DSM Nutritional Products
organized “Technical Seminar” at Vijayawada
DSM Nutritional Products India Pvt. Ltd. customers ahead of the ever-changing Ingredients”, emphasized significance of
organized Technical Seminar at Vijayawada, marketplace, anticipating customer needs, as Ronozyme ProAct (Pure Protease enzyme) in
Andhra Pradesh on 27th August 2012; aiming to nutritional trends develop and customer demands reducing feed cost and to better utilize feed
extend its technical expertise in Vitamins, evolve. As a leader in nutritional research, DSM proteins and improving its digestibility when soya
Carotenoids & Enzymes to poultry producers Nutritional Products works in conjunction with & other protein ingredients prices are extremely
around coastal Andhra Pradesh. major universities throughout the world and high, as at present. By using Ronozyme ProAct
The seminar actively assists industry in developing new, feed producer can reduce protein and amino acids
was organized beneficial products for the market and users. substantially and reduce feed cost .
a t “ T h e Dr. Lokesh informed that DSM is the global market He also talked about various constraints in
Gateway Hotel” leader in vitamin manufacturing and in marketing digestion and absorption of feed ingredients and
MG Road and of vitamin premixes and at present they have 46 how they can be utilized in an efficient way
w a s w e l l premix plants worldwide to cater global market through use of biotechnology and genetic
attended by and to offer customized blends as per local needs. engineering. He suggested use of various enzymes
progressive DSM is the largest and only integrated vitamin solutions (RONOZYME VAX, RONOZYME NP,
layer farmers, manufacturer of all vitamins, pro-vitamins, their Ronozyme WX, Ronozyme ProAct) from DSM to
f e e d intermediates reduce feed cost in poultry. He demonstrated feed
manufacturers, and its quality cost reduction in feed formulations by using
Mr. Venkat Reddy welcoming integrators and
vitamins have Ronozyme NP, VAX and ProAct and other feed
all guests and speakers veterinary been produced additives to utilize feed nutrients most efficiently
consultants of Vijayawada and near by areas. in their own and to maintain better health of birds.
Mr. Venkat Reddy, Area Sales Manager - AP, DSM state of art Dr. S. V. Ramarao and Dr. Lokesh Gupta answered
Nutritional Products welcomed the guests and manufacturing many questions raised by farmers and poultry
introduced speakers to the guests. plants located at consultants for optimum utilization of feed
Dr. S.V. Ramarao, Senior Scientist, Project different parts of ingredients and to economize rising feed cost. They
Directorate on Poultry, Hyderabad delivered a world. DSM gave a simple
presentation on “Nutrient Optimization in Poultry produces and advice to reduce
Production”. Dr. Ramarao emphasized on m a r k e t feed cost by
optimum nutrient allowances for birds to get Dr. S V Ramarao during vitamins, using protease
presentation on nutrient
maximum return. He shared lot of experimental optimization in poultry
carotenoids and (Ronozyme
data to suggest right amount of energy, amino enzymes for ProAct) and
acids, micronutrients and other feed additives to poultry, dairy and aqua feeds as well as for human NSP degrading
get maximum production from birds at an nutrition, therapeutics and personal care. He also e n z y m e s
economical way. mentioned that all DSM products are (Ronozyme
Dr. Lokesh Gupta, Technical Manager- DSM manufactured with stringent quality measures that VAX) at present
Nutritional Products, gave brief introduction assure to meet critical parameters of “Safety, and maximize
about DSM Global and DSM India and their Quality, Reliability and Traceability”. n u t r i e n t
activities of focusing and working for people and Dr. Lokesh further informed that all the DSM utilization from
Dr. Lokesh Gupta during
planet by providing right solution to improve vitamins are sold under the brand name of presentation on maximizing feed to bird.
quality of life. “Rovimix”, carotenoids as “Carophyll” and feed nutrient utilization from feed Mr. Venkat
enzymes are named as “Ronozyme”. DSM ingredients Reddy gave vote
DSM Nutritional Products is the global leader in
nutrition and nutrition related innovations. DSM is Nutritional Products India Pvt. Ltd. has started its of thanks to the participants, consultants and
the world's premier producer of vitamins, own premixing plant at Ambernath, near Mumbai, speakers for sparing their time and for valuable
carotenoids, custom nutrient blends and Maharashtra to deliver the premixes and products exchange of information. Seminar ended with
nutraceuticals to feed, food, beverage, dietary precisely, quickly and as per local need. cocktail and dinner.
supplement and personal care industries. DSM Dr. Lokesh Gupta, during another presentation on BETTER FEED…… BETTER FOOD
Nutritional Products has global research and “Maximizing Nutrient Utilization from Feed
development facilities and an international
network of technical services, production and
distribution network with sales and marketing
presence in more than 100 countries.
In addition to its vast ingredient portfolio, DSM
provides unparalleled processing and
manufacturing expertise in developing innovative
formulations that provide optimum performance
and health. DSM Nutritional Products provides a
solid platform for technological innovation and
new product development.
Utilizing its extensive resources, DSM keeps its View of guests in the seminar
08

9. 09

10. Press Release
Zeus Biotech Limited makes a strong Zydus AHL Organised Technical
presence in AGRENA 2012, Cairo, EGYPT Seminar in Hyderabad
between 28th & 30th June 2012 Considering the importance of preventing infectious diseases in poultry
and effective methods to reduce feed cost, Zydus AHL organised a
AGRENA 2012 is the biggest livestock event in Egypt organized by Crose
Technical Seminar in the Hotel Golkonda, Hyderabad on 16th Aug 2012.
Fairs Organizers, Egypt. The current event was the 14th edition of
International Exhibition for the management and production of poultry,
livestock and fish.
AGRENA 2012 was most significant event that has focused on all the
aspects of animal health, genetics, nutrition, equipments, etc. The event
served as the best platform for exhibiting most recent trends in livestock
The seminar was attended by prominent personalities like Mr. A. Gopal
Reddy (Convener AP Broiler Farmers Association), Mr. K.S. Reddy
(General Secretary, AP Poultry Federation & Treasurer, Poultry Breeders
Association, A.P.), Dr.Kotaiah ( ex-President , All India Breeders
Association), Mr. D.S. Subramaniam (Vice President, Poultry Federation
of India- South Zone), Dr. K. BalaSwamy, Adviser NECC and President
National Egg & Chicken Promotion Council, Mr. M.N. Rao, President,
Indian Poultry Journalists Association amongst other eminent
Veterinarians, Breeders and Integrators.
and poultry products and innovations in most up-to-date
equipments, information, and services. The event featured plenary
sessions, conference and seminars on the latest research, technologies,
commercial findings, veterinary medications, and other motivating
topics from renowned speakers.
Dr.Himanshu Kumar, Group Product Manager welcomed and greeted
the Guest Speaker Dr. S.V.Rama Rao Principal Scientist of Project
Directorate on Poultry, ICAR, Rajendra Nagar, Hyderabad, Managing
Director of Zydus AHL - Dr. Arun Atrey and all the delegates.
Dr. Arun Atrey started with the introduction of Zydus&Zydus AHL and
spoke on the vision of the company and about recent developments. He
highlighted that Zydus AHL is a serious player in the Animal Health
Industry, which has now presence in over 50 countries globally with the
acquisition of BremarPharma a German based company.
Dr. Mrigen Dutta, Sr. Marketing Manager - Poultry discussed at length
on “Various Immunological Concepts to Maximize Immune Response”.
Zeus Biotech Limited has participated in the show. The officials of the He emphasised on the importance of local immunity in preventing the
Distributor of Zeus Biotech in Egypt were present in the booth to handle replication of the disease agents and the need for Genetically
the visitors. Mr. Jose Jinesh, Director-Marketing and Dr. E.Saravanan, Stable/Clone vaccines for effective immunisation. He also discussed the
Technical Manager of Zeus Biotech were also present in the show. The benefits of using ND VH clone and the genetically stable IBD MB
products of Zeus Biotech are well accepted in the Egyptian market. The vaccines in respect to protection and safety.
stalls were crowded with the visitors from various parts of Africa & Dr. S.V.Rama Raoelaborated on the importance of using alternative
Middle East even in the last day. source of protein ingredients and manipulation of its content in order to
reduce overall feed cost. He stressed on the importance of maintaining
productivity through optimisation of protein content and addition of
IAI Expo 2012 quality feed additives.
Dr. Himanshu Kumar made a presentation on “ZANITISER”a feed
sanitiserfor the first time in India. With the introduction of Zanitiser, it
13-15 December would now be feasible to prevent and control feed-borne diseases viz.
Salmonellosis, Nectrotic Enteritis and the outbreaks of orally transferred
Leading Exhibition on viral and fungal diseases.
Poultry & Livestock Industry An interactive session followed and technical queries were satisfactorily
answered. The participants were pleased with the technical discussion
IARI Ground, PUSA Road, New Delhi and highly appreciated the team Zydus AHL.
923, Sector-9, Urban Estate, Karnal (Hry.) Mr.SrinivasaRao, Divisional Sales Manager of Zydus AHL-Hyderabad
+91 9991705005, +91 9812082121, poultry@pixie.co.in offered a vote of thanks.
10

11. 11

12. Press Release
News
Avitech Launches 'Performins', NECC appeal to Government of India
An Innovative Solution In The Area National Egg Coordination Committee (NECC) has appealed to the
Government of India, to initiate strong measures to curb speculation
Of Trace Mineral Nutrition and hoarding of Soya Meal and Maize, so as to bring down the price
TRACE MINERALS- Essentials for Performance of these essential feed ingredients, and, provide relief to the farmers,
who are facing the worst crisis, due to an unprecedented increase in
Trace minerals play a vital role in Poultry performance. Trace Mineral
the price of these commodities. .
levels required for high efficiency are well above those below which
physical deficiency symptoms may be observed. During the past two months, there has been a steep increase in the
price of soya meal, mainly due to forward trading, speculation and
hoarding by traders, exporters and certain multi-national companies,
in anticipation of a substantial increase in the volume of export.
During the past three months alone, the price has increased from less
than Rs.2000/- per quintal to Rs.4200/- presently and that of maize
from Rs 950 Rs 1000 to Rs 1400/- and above.
As a result of such steep increase in input cost, the break-even level
for egg production which was Rs.2.25 per egg two months ago has
now gone up to Rs.3.00. Similarly, the break-even level for broiler
production has increased from Rs.40-45 per kg live weight two
months ago, to Rs.64-65/- presently.
As compared to the above mentioned cost of production, farmers are
unable to get a farm-gate price of even Rs.30/- per kg live weight of
broilers and Rs.2.80 per egg - due to the perishable nature of the
products and various other factors beyond the control of the farmers.
The ever increasing genetic potential of poultry creates a demand for As a result of such steep increase in input cost and in the absence of a
increased trace mineral availability. To an extent, this increased corresponding increase in farm-gate prices, farmers are incurring
requirement may be met efficiently through increasing levels of huge losses. Unless remedied soon, a large number of small scale
inorganic trace minerals in the diet. Beyond a point, however, adding poultry production units may be closed down, and thousands of
increased levels of trace minerals in the diet does not imply increased farmers might lose their only means of livelihood.
levels in the system. This may be due to antagonism between metals, Apart from 5.0 million persons engaged in poultry farming and
increased competition for ligands and other factors. It is at this point that related activities, more than 2.0 crore maize farmers and 5.0 million
organic metals may require to be supplemented on top of inorganic ones soya bean farmers are also directly dependant on poultry industry, as
to result in an actual improvement in mineral status. more than 80% of maize and a substantial share of soya meal
To meet the increasing demands of modern day poultry, Avitech has produced in the country are consumed by the poultry industry.
ideally designed a synergistic blend for improving mineral status and Hence, a set back to poultry industry will have a direct and adverse
optimizing performance. 'Performins', designed by scientists at Avitech impact on the economy of the maize and soya farmers also.
incorporates highly bio-available inorganic trace mineral salts Moreover, the resultant loss of production could lead to a severe
supplemented with organic minerals from Zinpro. It offers efficient and shortage of eggs and broilers, and, the consumers will have to pay an
rapid absorption of specially selected and highly bio-available inorganic exorbitant price for eggs and chicken, which is the cheapest source of
salts in the initial stage of supplementation and complements it with animal protein for the poor and vulnerable sections of the
Metal Complexes from Zinpro, U.S.A. population.
'Performins' is presented as a separate formulation for broilers, breeders In view of the above mentioned, NECC appealed to the Government
and layers looking into the specific need of each segment. It represents an to ban exports and forward trading in soya meal and maize or at least
innovative range of formulations in which the latest technological place quantitative restrictions on volumes for export and forward
advancements have been incorporated with a view of providing trading, to discourage speculation and lower the prices of soya meal
adequate nutritional support to achieve the genetic potential of high and maize to affordable levels. Simultaneously, NECC also appealed
yielding poultry. 'Performins', therefore, successfully offers high levels to the Government for allocation of at least 10 lac tons of wheat by the
of metals required for increased productivity in modern Poultry flocks. Food Corporation of India, so as to minimize the pressure on the
'PERFORMINS' is positioned as a one-stop solution to improve the price of maize in the domestic market.
mineral status in poultry and thereby get the maximum advantage of
NECC said that it is optimistic about a quick and positive response
improved immunity and optimum production/reproduction.
from the Government.
12

13. 13

14. Press Release
Dr. G.L.Jain elected to the International Poultry Hall of Fame by World’s
Poultry Science Association
Dr. Gendalal Jain, Managing Director, Venco recognition of his far reaching contributions sub continent’s agro-climatic environment
Research and Breeding Farm Ltd, and Chief in the field of Poultry Genetic Research at the and husbandry conditions as well as
Geneticist of Venkateshwara Hatcheries marketing practices. This focused approach
Layer and Broiler Pure Line Research and
Group was honoured by the World’s Poultry adopted by Dr. Jain resulted in the
Breeding Farms of VH Group.
Science Association (WPSA) – which, development of BV-300 Layers and Vencobb
incidentally, is celebrating its Centenary this The Genetic Research programs, planned and
Broilers, with productivity levels matching
year - by including him in the WPSA executed by Dr. Jain were tailored according
and often surpassing the best in the world.
In the process it brought great prosperity to
lacs of poultry farmers across India, and,
facilitated the growth of Indian poultry
industry as the second largest egg producer
and fourth largest broiler producer in the
world. Dr. Jain is perhaps the only geneticist
in the world who has successfully conducted
both the broiler and layer breeding program
for over 30 years.
Dr. Jain is the recipient of several prestigious
awards including M.S. Swaminathan Award
for his contribution to the Poultry industry
to the needs and requirements of Indian and Indian agriculture at large. Dr. Jain also
International Poultry Hall of Fame.
received Lifetime Achievement Award from
The prestigious award was conferred upon poultry farmers and designed to develop the
Dr. B.V. Rao Poultry Research Foundation
Dr. Jain at the XXIV World’s Poultry Layer and Broiler breeds which perform
and Scroll of Honour from the Indian Poultry
Congress on 8th August at Salvador Brazil, in better than the imported breeds in the Indian
Science Association.
Product Release
Product Release
“JUSTMARK (SS) CODER” Caltron Biofood & Fauna
(self inking type, sturdy hand held stamping machine)
With this hand operated device you can MARK/PRINT Packaging
Feed Industries
date/information like Batch No., Packaging/Manufacturing Date, CALTRON BIOFOOD & FAUNA FEED INDUSTRIESis proud to
announce the commencement of their new feed supplement
Exp. / Best before date, Net weight , Lot No., MRPs., Incl. all taxes &
manufacturing plant at MIDC MAHAD in Raigad District,
other information (just like INK JET PRINTER*) Directly on Top or
Maharashtra. Caltronundertakes all kinds of “THIRD PARTY
Cap or Bottom or Side (Curve) of containers & box, Labels, Pouches, MANUFACTURING ORDERS”. For the following products:
Corrugations etc. on variety of packaging surfaces which includes
Poultry Premix
cartons, cardboard, polypacks, polyethylene, cloth bags, jute Bags,
HDPE bags, LDPE, Plastic containers, Auto/Electric components etc.
It has printing area of 35 mm by 60 mm and has STAINLESS STEEL
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For more details please call us on 09825039844 / 09327218883
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Liquid Suspensions
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CALTRON BIOFOOD & FAUNA FEED INDUSTRIES
A div. of Caltron Clays & Chemicals Pvt. Ltd.
An ISO 9001 certified & CRISIL rated company.
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Web:-www.caltron.in
14

15. 15

16. Press Release
Lark Engineering Was in Agrena 2012
the visitors were from outside the country rather
than Egyptians. Qualified veterinarians were
Lark Engineering Company (India) specializes Lark offers total grinding solution for all types also among visitors. They had explored their
in Design, Engineering and Manufacturing of of grinding and operations in manufacturing of
knowledge and new methods of treating
Feed machines and complete Feed Projects in animal feeds. Here we depict detailed design
animals to enhance this industry.
India. An ISO 9001:2000 certified company, first features of Lark's individual machine and their
working; During the opening ceremony, Dr, Nabeel said
in its field in India, Lark today is the leading and
he is looking for Egypt's good future in poultry
trusted Feed Machinery brand in India. Lark Agrena 2012, the 14th International exhibition
for the management and production of poultry, industry especially after presidential election.
offers all kind of machines, from simple feed
grinder to fully automatic computer controlled Livestock and Fish, was opened by Dr. Nabeel Egypt expects more investors in poultry and
plant and modifies existing machines for Darwish, Director General of Poultry Union fisheries sector to acquire self sufficiency in red
specific need. In a poultry farm, whether it is Association in Egypt. The event was organized meat, chick meat and eggs for Egypt market. He
broiler or egg production, feed comprises the 70 by Crose Fairs Organizers. added that many Arab & International
to 80% of the total cost of production. The More than 600 companies from 18 different companies participated in the fair are looking
quality of feed is governed by two major factors; countries participated in the event. In its 14th for more business opportunities and also to get
one is formulation i.e. the balance of nutrients. anniversary, new animal health and poultry latest technologies in animal field industry.
Second is the processing-means how best it is companies were participated. They considered Egypt as one of Egypt is
being processed. In grinding, Lark offers Half considered as the heart of the Middle East
Event Organizers say the increase in number of
Screen, Full Screen, Patented QGA series, according to its unique location and its
visitors shows confidence and interest of local
Paddle Mixer, Double Ribbon Screw Mixer and population numbers.
and international companies in Egypt. Most of
Double Shaft Paddle Mixer.
4G Would Benefit Farming, says NFU
UK - Two out of every three farmers who use the internet say they would benefit from the rollout of superfast mobile broadband (4G) according to
new research, says the National Farmers Union.
The findings are taken from the results of the annual NFU communications survey. Speaking at a seminar in London NFU chief rural affairs adviser
NEWS
David Collier said that it was clear that farmers have high expectations of 4G mobile broadband.
“Farmers expect multiple benefits from 4G mobile broadband,” added Mr Collier. “They expect to be able to use the internet more and use it more
effectively. From doing business with their customers or seeking out new suppliers to doing administrative work such as banking, invoicing or
completing online forms, the internet has become a vital component of rural life.
“Those in areas where the current landline connection is painfully slow are looking forward to using the internet much more easily and effectively
than before.
“Farmers also expect to have more time to get on with farming and looking after the environment.”
UK poultry council appoints Caroline Leroux as the head of
APPOINTMENTS
external relations
The on-going effort to raise the profile and reputation of the UK poultry meat sector, British Poultry Council (BPC) has announced the appointment
NEW
of Ms Caroline Leroux to the new position head of external relations. Ms Caroline has spent three years in dairy industry.
Mr Peter Bradnock, Chief Executive of the British Poultry Council said: “We're delighted to welcome Caroline to the BPC team. Her experience in
agriculture and agri-food combined with her communications skills will be an asset to the organization.”
Before getting involved in the poultry industry, Ms Leroux spent three years in the dairy industry, working as Communications Specialist for the
International Dairy Federation in Brussels after a stint as Communications Coordinator for Dairy Farmers of Canada in Ottawa.
She holds a Master's Degree in Political Science and Communications for the Sorbonne University in Paris and started her career in national and local
politics before moving on to agriculture.
16

17. New Appointments
New Appointments at Novus US - Aviagen, the world's
Novus, a leader in Orissa and North East) of India. He will be based
leading poultry breeding
animal health and at Kolkata, India and can be contacted at company, today announced
nutrition programs, amris.de@novusint.com or his mobile at +91
announces the 9831141304.
the promotion of Jason
appointment of Mr. Novus International, Inc. is headquartered in St. Mack to Vice President of
Amris De as Sales Louis, Missouri, U.S.A. and serves customers in
Manager (East India). more than 100 countries around the world. An
Operations for North
Dr. Vaibhav Nagpal, industry leader in animal nutrition and health, America.
Sales Director-South Novus' products include ALIMET® and MHA®
Asia for Novus Animal Jason will report directly
feed supplements, ACTIVATE® nutritional feed
Nutrition (India) Pvt. to Aviagen President
acid, ACIDOMIX® preservative premixture,
Ltd. said that “The expansion of the team will Ben Thompson and will
MINTREX® chelated trace minerals,
further strengthen our presence for continued be responsible for the
SANTOQUIN® feed preservative, MERA™MET
growth and development in the rapidly implementation of
aquaculture feed additive, AGRADO® feed
expanding South Asian market.” ingredient, CIBENZA™ feed additive and many programs to improve
Amris has a Bachelor degree in Biotechnology other specialty ingredients. The ARENUS® biological performance
from Bangalore University, Karnataka & brand of products (http://www.arenus.com/), through interaction with
PGDBM in Marketing from NIMT Ghaziabad. part of Novus International, Inc., focuses on hatchery and breeder
He has more than six years of experience in developing performance products for the equine operations. In addition,
various regions of poultry and animal health and companion animal markets. Novus is J a s o n w i l l m o n i t o r Jason Mack, Vice President
of Operations for North
markets in India. privately owned by Mitsui & Co. (U.S.A.), Inc. h a t c h e r y a n d America.
In Novus, he would be responsible for sales in and Nippon Soda Co., Ltd. For more information production operation efficiencies, as well as an
poultry in Eastern parts (West Bengal, Bihar, visit www.novusint.com. active participation with Quality Assurance in
establishing programs and corrective actions to
maintain chick quality standards. Working
GLOBAL - Meyn Poultry Processing Solutions closely with production planning, Jason will
has appointed Scott Russell to Global Sales Director work to ensure adequate supply of product, and
along with Veterinary Services, R&D, and
In 2000, Mr Russell was asked to lead Meyn's North America operation. Technical Service, his focus will be on bird
During his tenure as President, Scott and his management team grew the health and biological performance.
business significantly and he played an integral role in the successful “Having someone with Jason's experience is
acquisitions of Dapec and Hill Parts. truly an asset to the Aviagen team and to our
Prior to joining Meyn, Mr Russell spent 28 years in the poultry processing customers. He understands the business and
and equipment industries where he held leadership roles in sales, project our customers' needs and is committed to
management and engineering. achieving the performance required for our
Scott takes over from Roel de Borst, Managing Director Meyn mutual success,” said Ben Thompson,
International, who retired earlier this year after 10 successful years with president, Aviagen, Inc.
Meyn. In his new role, Jason will focus on maintaining
Scott Russell Meyn's new
Global Sales Director In his role as Global Sales Director, Scott will be responsible for identifying the open line of communication between the
new markets and developing sales programmes and strategies. many departments and developing a stronger
Scott Russell said: “I'm looking forward to working with our global customer base to deliver the sense of teamwork among the groups. “As
best answers to their challenges.” someone once said, 'The achievements of an
organization are the results of the combined
George Watts Named Secretary General of IPC effort of each individual,' and nowhere is this
more exemplified than at Aviagen. I am proud
GLOBAL - George Watts, who retired last year as Research, Extension, Education and Economics to work with this team of production
president of the National Chicken Council (NCC), Advisory Board from 2006-2009, and was an
professionals who take pride in their work, in
has been named secretary general of the advisory member of the Board of Directors for the
International Poultry Development Program joint- the company, and who are committed to its
International Poultry Council (IPC). He assumed
the position during the IPC's recent annual venture broiler project in Russia (Elinar Broiler). future success. I look forward to what we will
meeting in Praia do Forte, Bahia, Brazil. Mr Watts received the Poultry Industry Lifetime achieve together,” commented Jason Mack.
Mr Watts replaces George Winn, who recently Achievement Award from the National Poultry Jason earned his Poultry Science degree from
stepped down as executive secretary of the IPC, a and Food Distributors Association in January 2002, Auburn University in 1998 and has been with
position he had held for the last four years. The IPC the Merial Distinguished Poultry Industry Career Aviagen since April 1998. His experience
Executive Committee also renamed the title from Award in 2009 from the Poultry Science includes Grandparent and Great Grandparent
executive secretary to secretary general. Association, the Harold E. Ford Lifetime Production and Operations; he also served as
Before his retirement from NCC, which is based in Achievement Award presented by US Poultry and the director of Operational Synergies and
Washington, DC, Watts served as its president for Egg Association "for exemplary service to the director of Quality Assurance from 2010-11.
39 years. Prior to joining the organization, he poultry industry" in January 2011, and was Most recently Jason held the position of
worked as a legislative assistant to two members of inducted into the Meat Industry Hall of Fame in
technical services manager for the Eastern
the US Congress. November 2011.
Regions.
During his career, Mr Watts served as a member of Mr Watts holds a degree from the University of
the US Chamber of Commerce Food and Throughout his career with Aviagen, Jason has
Georgia, where he studies journalism and political
Agriculture Committee, president and director of science. He currently serves as a member of the implemented various programs that have
the Commodity Club of Washington, and as Board of Directors of Case Foods and a consultant produced improved performance and
chairman of the Food Group. He served on the US for Arrowsight, Inc. He and his wife Barbara reside efficiencies within both the production and sales
Department of Agriculture's National Agricultural in Alexandria, Va. operations.
17

18. Cover Story
We Aspire to Deliver
Value Products
Olive Lifesciences Pvt. Ltd., an enterprise Stress management supplements R&D centre of the company is recognized
dedicated to improving lives through the Weight management supplements under Department of Scientific and Industrial
goodness of natural products, was established Sugar management supplements Research (DSIR), Ministry of Science and
in 2007 with an objective of manufacturing and Technology, Government of India
Liver health supplements
marketing quality dietary ingredients with Accreditations:
international regulatory compliance. The core Ayurvedic products
The company's manufacturing facilities
business of the company is to manufacture and Herbal Animal health care formulations /
are certified by various certifications like:
supply botanical extracts, phytochemicals, Feed supplements
nutraceuticals, dietary supplements, ISO-9000:2000 certified manufacturing
Achievements/ Awards/ Recognition:
pharmaceuticals, food supplements, facility
Company has been awarded by the
cosmoceuticals and food products. SHEFEXIL (Shellac and Forest Products GMP certified by AYUSH, Government of
Our vision is to strive to become a market leader Export Promotion Council) export award India
in providing herbal and nutraceutical sponsored by Ministry of Commerce and Kosher certified ingredients by star
ingredients and offer services which help to Industry, Government of India. Mr. Pranab KOSHER
constantly improve and optimize our customer Mukherjee presented this award to Olive Halal certified
workflow. Our main goals are to develop a well- Lifesciences for excellence in export of Organic processing certification (NPOP
organized team in the company and to bring the herbal extracts. and NOP)
company to number one position in herbal Company has been awarded the Backward Integration:
industry. PHARMEXCIL Eminence in Outstanding
Olive Lifesciences play a very significant role in
Under ANIMAL HEALTH CARE segment, export GOLD award under Herbals
the area of cultivation. It engages more than
company manufacture natural botanical segment. PHARMEXCIL is an Export
10,000 farmers in the state of Tamil Nadu and
products, herbal feed supplements, natural Promotion Council for Pharmaceutical
growth promoters, immunity boosters and feed Karnataka in the cultivation of medicinal plants
industry, promoted by Ministry of
additives which are essential for the growth and Commerce and Industry, Government of spread over an area of more than 20,000 acres.
productivity of livestock, poultry and pets. India, to focus on healthcare and This activity has resulted in numerous benefits
Products are manufactured in compliance with pharmaceutical products in the global to the farmer community leading to better
stringent global standards of plant operations, arena. income levels and thereby improving standard
quality and safety. and quality of lives. Company provides
The company also awarded for
buyback agreement with latest farming
Products Manufactured / Services Offered outstanding contribution in the field of
methods, high quality seeds, bio fertilizer and
Botanical / Herbal Ingredients Conservation, Cultivation and Utilization
bio pesticides in addition to educating them
Antioxidant supplements of Medicinal plants - University of
about Good Agricultural Practices (GAP).
Colombo, Srilanka.
18

19. Cover Story
Manufacturing Facility: Animal Health Care:
Manufacturing facility is equipped with batch Olive Lifesciences is one of India's leading animal care companies specializing in
extraction and continuous extraction plant 100% natural & safe herbal products. The company's portfolio includes herbal
which is very essential to supply huge quantity healthcare and nutritional products catering to a wide range of animal species.
of material. The company is positioned to offer Olive Lifesciences portfolio of poultry products has been developed keeping in
its clients end-to-end high quality products with mind the modern Poultry farming practices. The portfolio includes products
optimized production practices. aimed at maximizing production and maintaining the natural health of the
The entire manufacturing process is supervised flock. Below is the brief on the products MAQXAN is stabilized source of yellow carotenoid ,
and monitored by a team of highly qualified
professionals with hands on experience in the
specialized herbal extracts domain to ensure Sl. Product Name Brief Description
No.
products of consistent quality batch after batch
within the assigned time schedules. 1. A Herbal Supplement known for hepatoprotection,
Quality: which improves the liver health, overall performance
Olive Lifesciences is committed to deliver a and productivity in animals
world class product range confirming to 2. A synergistic combination of traditionally known
stringent international standards to its herbs to help in relieving stree and improves immunity.
customers with quality par excellence.
The QA/QC teams are responsible for
monitoring all production processes right from 3. A natural blend of chosen herbs, effective in optimizing
incoming of raw materials till final inspection. the reproduction
The company is fully integrated with the latest
state-of-the-art analytical equipment facility.
R&D: 4. Marigold oleoresin and lutein
The Innovation strategy of Olive Lifesciences is based products
structured in line with the vision and mission
statement of the organization. The R&D Other herbal products for animal health care include:
function focuses on development of clinically
Sl. Product Name Brief Description
proven ingredients, highly bio available
No.
ingredients, poly herbal ingredients and vet
care formulations. 1. A unique poly herbal preparation with anti -
Our company has earned recognition for its in- inflammatory and antibacterial properties for the faster
house research and development facility from
the Department of Scientific and Industrial for the faster recovery from clinical mastitis
Research (DSIR) under the Ministry of Science
and Technology, Government of India. 2. A herbal remedy for effective topical care
R&D center at Olive Lifesciences is a complete
research facility with independent
Phytochemistry, Microbiology, Bio-assay and
Formulations & development laboratories. It is
3. A synergistic powder helps in improving quality and
very well equipped with state of art laboratory
equipment like HPLC, GC, UV, Head space quantity of milk
analyzer, etc and possess core strength in the
area of standardization and bio-activity
evaluation of natural products. Our
multidisciplinary approach to work at various
stages of product research and development is
driven by the true scientific temperament.
R&D department works in close co-operation
with various prestigious Universities and
private research institutions right from the
biological assessment of safety and efficacy of its extracted from Marigold flowers. This helps to Fast and efficient absorption of xanthophyll in
products to conducting clinical trials. bring more orange color to the broiler skin and the body of poultry
Our Strength: egg yolk. It is recommended as an effective Application:
Traceability: We have the traceability right natural yellow pigment. MAQXAN can be used as a pigment to enhance
from the cultivation to the finished Specification: egg yolk and broiler skin color. Dosage is
products and the stringent quality checks Appearance : Free-flowing yellow powder established in accordance with the desired
throughout the process and liquid pigmentation level.
Cultivation: We are backed by large Ingredients : Marigold flower extracts MAQXAN is available as:
number of farmers which is very essential
Key Functions: Free-flowing powder - 2% & 4% xanthophyll
for continuous supply of Raw materials
Excellent Pigmentation: Natural and adequate Liquid - 1.5% & 2% xanthophyll
this in turn ensures consistency in
carotenoid source for poultry. Recommended Usage of MAQXAN (g/ton
supplying of products to our customers
Antioxidant: Lutein is a powerful natural feed):
Science Based: Clinical/ Scientific
antioxidant, good for poultry and human Broilers skin - 300-2000 [dose varies in
validation of the products
health. accordance with desired pigmentation]
Manufacturing expertise and Research and
Advantages: Layers (Egg Yolk) - 300-1000 [dose varies in
Development
Natural yellow caroteniod, safe for human beings accordance with desired pigmentation]
19

20. News
Broilers Next on Agenda for Aviagen Production School Tax and Duty Cut to
EUROPE, MIDDLE EAST & AFRICA - Aviagen Key topics of the module include: Help Poultry Producers
has announced that the second module of the Economics and world trade for chicken
new Production Management School for meat ALGERIA - In order to reduce the price of white
customers based in Europe, Turkey, the Middle Biology of the broiler poultry meat and to help the struggling poultry
East and Africa (EMEA) will be held in Turkey sector, the Algerian government is removing
Health and welfare
between 29th October and 5th November 2012.
The School will focus on broiler management Nutrition
including health, welfare and nutrition. Optimised broiler growth
Aimed at poultry professionals involved in the Environmental control within the broiler
broiler industry the broiler module builds on the house
fully-subscribed breeder module taking place ð· Financial benchmarking and
this August in the UK. A further module on developing farm budgets
hatchery practice will take place in the The School is tailored to build careers within the
Netherlands in Spring 2013. industry. By understanding how broiler
Nick Spenceley, Course Director, said: management fits in with the cost per kilogram VAT and exempting raw poultry materials and
“Aviagen Production Management Schools in live weight our students will be able to see finished products from customs duties from 1
other parts of the world have proven very exactly how the changes they make in the September until 1 August next year.
successful and popular with customers. We are management of a flock affects the commercial The move is designed to help the 35,000
keen to offer a similar opportunity to our EMEA dynamics of their business. With that producers and 350 livestock feed specialists in
customers to attend a School in their region.” knowledge it is easier for them to make the wake of rising prices of corn and soybeans.
“The benefits of joining are significant. informed decisions to improve performance
Minister of Agriculture and Rural
Participants get a real boost to their skills from and realise the full potential of their flocks.
Development, Rachid Benaissa, told the
our expert tutors in a real learning environment. To request an application form, please contact Interprofessional Council meeting of the
They can then pass on this knowledge to their your local Aviagen representative or email industry that bank loans at a zero interest rate,
colleagues when they return to work, enhancing school@aviagen.com. including R'fig, Ettahadi and federal credit, will
flock performance and revenue as a result.” also be available to some producers,
As well as helping to ensure the survival of this
Novus Receives New Product Innovation industry, which employs between 100,000 and
300,000 people and has a turnover of $1.5 billion,
Award in Prebiotics the minister has also announced a programme
GLOBAL - Novus International, Inc. has been Frost & Sullivan. "Based on the findings of this of modernization for the sector and move to
selected to receive the 2012 North American Best Practice research, we're delighted to help protect the purchasing power of
New Product Innovation Award in Prebiotics present the 2012 North American New Product consumers.
for PREVIDA. The award is presented by Frost Innovation Award in Prebiotics for Animal The minister said the sector requires a massive
& Sullivan, a 50-year old global research Health to Novus." concerted effort to develop the sector
organization of 1,800 analysts and consultants PREVIDA is a unique prebiotic comprised of an sustainably.
who monitor more than 300 industries and all-natural, hemicellulose extract that promotes Mr Benaissa said: "The latest move can alleviate
250,000 companies. intestinal health for a variety of species. The the effect of increasing the cost of production on
"Novus is proud to receive such a prestigious product contains a high level of soluble dietary the prices of poultry products, including
award from Frost & Sullivan," stated Thad fiber in the form of specific oligosaccharides, chicken, stabilising the prices first, before
Simons, President and CEO, at Novus. "We're which have been shown to provide compelling gradually pushing them down."
equally humbled by this recognition because digestive health benefits. Studies suggest For their part, poultry producers have
our mission is not to seek awards for what we PREVIDA impacts gut microflora and announced their commitment to act in their
do; rather it is to focus on sustainably meeting significantly improves immune response respective business segments and work
the growing global need for health and leading to healthier, more resilient livestock. together to ensure satisfactory market supply
nutrition. We're excited about offering our conditions for the consumer.
PREVIDA was discovered by research scientists
customers the health and nutrition solutions
at Temple-Inland, a wood products company. Poultry farmers and other stakeholders
associated with feeding PREVIDA."
After Temple-Inland assessed the nutritional expressed their willingness to fight against the
Frost & Sullivan's selection of PREVIDA was the profile and health benefits of the product, they waste of livestock feed, reducing the
result of a decision support matrix (DSM) reached out to Novus for its expertise in consumption index in order to reduce the cost of
comprised of five criteria, including 1) a kilogram of white meat - both chicken and
developing animal health and nutrition
Innovative Element of the Product, 2) Leverage turkey.
solutions. Novus has the exclusive global
of Leading-Edge Technologies, 3) Value Added
marketing and distribution rights for PREVIDA. Currently, it is estimated that poultry farmers
Features/Benefits, 4) Increased Customer ROI
“Preliminary studies indicate that PREVIDA use 3.5 kg of feed to produce a kilogram of meat,
and 5) Customer Acquisition/Penetration
promises to be a Prebiotic with increasing health while poultry farmers in developed countries
Potential. Frost & Sullivan concluded that
and nutrition benefits for all livestock," said Ted and Maghreb use only 1.6kg to 2 kg through the
PREVIDA was truly an innovative product with
Toburen, Senior Director Therapeutic Nutrition use of modern farming techniques of
immense market penetration potential.
Solutions, at Novus. "We're excited about production.
Frost & Sullivan's research philosophy
offering another solution to our livestock This partly explains why the price of chicken in
originates with the CEO's 360-Degree
customers in helping them optimize the health Algeria is twice that of Tunisia or Morocco.
Perspective™, which serves as the foundation of The poultry producers have also promised to
of their animals."
its TEAM Research™ methodology. "This modernise their buildings and improve farming
unique approach enables us to determine how Novus will attend a special awards ceremony,
hosted by Frost & Sullivan, in San Jose, CA in conditions and to help each comply with the
best-in-class companies worldwide manage technical standards and improve the health of
growth, innovation and leadership," noted September 2012 where they will be presented
their livestock in order to improve performance
Aarthi Janakiraman, Senior Research Analyst at with the award.
and reduce mortality rates.
20

21. D
PROL IBI
The wer
po of 21 in
INDIAN HERBS SPECIALITIES Pvt. Ltd.
S.C.O. 233, 2nd Floor, Sector - 20, PANCHKULA - 134116
Ph. No. : (+91)9357247217, TeleFax No. : (0172) 5011470, E-mail : ihspl@indianherbs.org
21