AS the rises of Mobile App needs there are a lot of company offering the Mobile Application Development services.In this presentation i am describing Why Your Business Needs Its Own Mobile App and also what type of Questions to Ask When Hiring a Mobile Application Company.

1. How To Hire
Mobile Application
Development
Company…….

2. Why Your Business Needs
Its Own Mobile App ???
If you think that mobile apps are solely for big name brands like Walmart and
Bank of America, you are wrong. More and more small and midsize
businesses are following the mobile trend, understanding that an effective
mobile strategy involves more than just a mobile-friendly website.
In fact, these days you’ll notice that many small businesses you interact with
in your everyday life have their own dedicated mobile app — be it the corner
coffee shop or the beauty spa downtown. These companies are ahead of the
game when it comes to taking their marketing to the next level.
In case you are still not sure why anyone would want to build their own
mobile platform, here are the top seven benefits of going down this path
sooner rather than later.

3. 1. Be Visible to Customers at
All Times
• Statistics show that the average American spends more
than two hours a day (!) on his or her mobile device.
While probably only a handful of applications make up
the bulk of this total usage, it doesn’t change the fact
that each user has to unlock, scroll, and scan their
device for the apps they’re looking for. Being “in the
way” can be an advantage to your company, as our mind
unconsciously does record every image and text (or
well-designed app icon!) it comes across — even if it
happens unnoticed.

4. 2. Create a Direct Marketing
Channel
Apps serve many functions: they can provide general
info, prices, booking forms, search features, user
accounts, messengers, news feeds, and much more.
One of the biggest benefits of having a mobile app is
that all the information you’d like to provide to your
customers – including special sales and promotions – is
right at their fingertips. Through push notifications you’re
getting even closer to a direct interaction, and can easily
remind customers about your products and services
whenever it makes sense.

5. 3. Provide Value to Your Customers
• Talking about on-hand information, how about
digitalizing that loyalty program you have in place?
Instead of sticking to the old point-collection card, make
it possible for your customers to collect their rewards
via your mobile app. The result? More downloads and
more return customers. (Check out PunchMe, a service
that lets you create smartphone-based loyalty
programs.)
• .

6. 4. Build Brand and Recognition
• A mobile app for your business can greatly contribute to your brand
awareness. I’d like to break this topic down into two aspects, the combination
of which will make your app a true winner:
• Brand. A mobile app is like a blank billboard sign. You can do what you want
with it; you can make it stylish, hip, functional, shocking, or informative. But
what you really want to do is create an app that has features your customers
will love, while at the same time is well branded and beautifully designed.
• Recognition. The more often you can get customers involved with your app,
the sooner they will be inclined to buy your product and/or service. In
advertising this is called the “effective frequency”: as a rule of thumb, hearing
and/or seeing your brand approximately 20 times is what will get you truly
noticed.

7. 5. Improve Customer Engagement
• No matter whether you are selling flowers or spa services, your customers
need a way to reach you. Having a messaging (or help desk) feature within
your app can really make a difference in the way you communicate with your
customers. Think about it: OpenTable, for example, built its entire business
model around this principle. Instead of calling a restaurant for a table, you can
book it with less than five clicks on their platform. Now think about it: How
many customers would prefer to communicate with you via text than via
phone?
• These days mobile apps at the small business level are still rare, and this is
where you can take a big leap ahead of your competitors. Be the first in your
neighborhood to offer a mobile app to your customers. They’ll be astonished
by your forward-thinking approach!

8. 7. Cultivate Customer Loyalty
• Last, but not least, the most important reason why you should consider building your
own mobile app is customer loyalty. With all the noise out there — roadside banners,
billboards, flashing signs, newspaper ads, flyers, coupons, websites, website banners,
Facebook ads, and email marketing — we slowly lose our impact on customers because
of the immense amount of advertising surrounding us all. It’s time to go back to making
a true and sincere connection with your customers, and making them a loyal lover of
your product and/or service. I am not saying a mobile app is going to save your
business, but it can be a way of staying closer to your customers, and being just a
“fingertip” away at all times.
• Convinced yet? I am, for sure! Now that you have gotten a taste of the numerous
benefits of your own business mobile app, where are you going to start? You have two
options:
• You hire an app development agency, or bring your own in-house app development
team on board (depending on how much emphasis you’d like to put on your mobile
strategy).
• You use one of the fantastic mobile app builders like Como, BuildFire, or AppsBuilder to
build your own mobile app without having to worry about coding and technicalities.

9. 10 Questions to Ask When Hiring a
Mobile Application Company
• If your company doesn't have a mobile app yet, you could be
missing out on a golden opportunity to tap into new revenue
streams. Smartphones and tablets are where today's consumers
live. The majority of the 120 million smartphone owners in the
U.S. use a shopping or retail app at least once a month, according
to a recent Nielsen report. Yours could be one of them.
• If you'd like a mobile app that lets customers buy your products --
or simply access products reviews, videos or coupons -- you'll
need to hire an experienced developer you trust to custom build
it.
• Here are 10 key questions to ask mobile app company to help
you choose the right one for the job:

10. 1.Where can I find examples of
mobile apps you've developed?
• Qualified company should be eager to provide you with a list of
apps they are personally responsible for creating -- or at least
played a major role in developing -- complete with links to each
in Apple's iOS App Store, BlackBerry App World or Google Play,
Google's Android app store.
• "That way you can begin to gauge whether or not they have the
skills, experience and vision to produce the type of mobile app
you're looking for," says Chad Mureta, CEO of App Empire, a San
Francisco-based app development firm, and author of App
Empire: Make Money, Have a Life, and Let Technology Work for
You (Wiley, 2012).

11. 2. May I have a list of your current
and past clients?
Unlike reading movie credits, there's typically no way to tell who actually
developed an app. This is why speaking directly with Company' current and
former clients can be essential to verifying that the developers actually created
the apps they claim to have worked on, Mureta says.
Checking references also gives you an opportunity to ask how reliable,
responsive and results-oriented Company are. For example, you might ask
whether they delivered on deadline and within budget, and how well they work
under pressure.
Company sometimes only offer references who have a favorable opinion of
them, says Farhan Thawar, vice president of engineering at Xtreme Labs, an
Ontario, Canada-based mobile strategy and product development firm. He
suggests visiting a candidate's LinkedIn profile to see if you have any
professional colleagues or former co-workers in common. If you do, contact your
mutual connections and ask them about their impression of the candidate's
experience, capabilities and work ethic.

12. 3. What kind of smartphone do
you use?
This question can provide insight into how
passionate and knowledgeable a company is
about specific mobile platforms, Thawar says.
"If you're telling me that you can build an app
for an iPhone, then you should have an
iPhone, you should be playing with the apps
that you are building and also playing with
other people's apps on a very regular basis."
The same goes for Android and BlackBerry.

13. 4. How can my app make money?
• If your primary goal is to generate revenue with your
app, the company needs to know exactly how to build
in features that will allow you to make money. You
could opt for a pay-per-download revenue model,
charging, say, between 99 cents and $4.99, depending
on how many features your app offers.
• If you opt for a free app, be sure the candidate is well
versed in how to integrate mobile display ads, in-app
purchases or paid subscription services.

14. 5. How will we communicate
during the development process?
• The quality of your app often depends on how clearly
and often you communicate your app design and
functionality requirements throughout the development
process.
• Does your app compay prefer to chat in person or via
phone, Skype, instant message or email -- and how
often? Or does he or she prefer to interact with you
using a popular project and task management system
like 37signals' Basecamp? How often will he or she
provide you with status updates?

15. 6. What kind of special features
can you create?
• Apps rarely grab consumers' attention
without truly innovative and useful
features. Figure out the bells and whistles
you'd like and then assess your company
capabilities. For example, can your
company add 3-D gaming, social media
sharing, GPS check-ins or product coupon
elements to your app?

16. 7. Who will own the mobile app?
• Typically the individual or company paying for a
mobile app will own the finished product,
Mureta says. To be sure you own all the rights to
the app you commissioned, you and the app
company should sign a written "copyright
assignment" or "work made for hire" contract.
The document should establish confidentiality
and state that you own the app's design, source
code and all of its content.

17. 8. How will you test my app?
• Generally, the best way to test an app is simply to
run it on the smartphone it will be used on. The
company should provide a thorough explanation
of how he or she conducts an extensive beta test
to weed out any glitches. If bugs are found, how
will the candidate fix them -- and how quickly?

18. 9. Will you submit my mobile app
to app stores?
• After you've approved the beta-tested version of
your app, the last step is for the company to
submit it to an app store for approval to be sold
there. App submission is often a long, multi-step
process that your developer should already know
how to successfully navigate.

19. 10. What are your fees and
payment terms?
• Draft a written agreement specifying that you will pay the
developer by the hour or with a flat fee. Most developers, like
Mureta, ask for a one-time fee upfront. Others require a deposit
at the beginning of a project, often for up to half of the estimated
total cost, with the balance due when the app is completed.
• The most basic mobile apps can start between $1,000 and $5,000,
but you could end up spending many times more if you pay a
developer by the hour. More complicated mobile apps, including
ones that are database driven or involve 3-D gaming, can cost
thousands more.

20. We are ChromeInfo Technologies, a Mobile A p p
D evelopm ent , Web D e velopment and Sof tw are
Test ing compan y w ith deve lopme n t center in
India .
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OUR OFFERING
Mobile Application Development
Android Application Development
iPhone Application Development
iPad Application Development
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