This document provides analytics on the performance of social media content over a 30 day period. It includes the number of impressions, engagements, unique impressions, and viral unique impressions of the content. Demographic information is also presented, showing that most of the fans and storytellers are 25-34 year old males located in India. The ratios shown can provide insights into how effectively the content engaged audiences and how viral or widely spread it was.

1. over the past30 days
FANS
FANS
HERE’S WHERE THEY LIVE
WHO SEES, CLICKS ON, AND TELLS
‘STORIES’ ABOUT THE CONTENT?
STORIES
PEOPLE
(location of fans, by country)
YEARS OLD
WHO IS SPREADING THE WORD?
HOW MANY PEOPLE SAW THE CONTENT?
IMPRESSIONS STORIES
This ratio can give an idea of how effectively content engages the audience
ENGAGEMENTS
(Any click)
And deeply engaging with content?
(Deeper engagement:
likes, shares, etc.)
(Views of any content)
These ratios can give a good idea of ‘virality’ and ‘reach’
If the numbers in this
chart are close together,
it can mean that the
content was very ‘viral’
UNIQUE
IMPRESSIONS
VIRAL UNIQUE
IMPRESSIONS
STORYTELLERS
Basic Stats
Demographics
Geo
Storytellers
Virality
# of people who saw the content
after a friend told a ‘story’ about it)
# of people telling ‘stories’
(stories increase content reach)
# of people who saw the content
anywhere on facebook
OK cool, but how
well is the content
PERFORMING?
15% 85%
282
25-34MALE
POWERSECTOR
405
16.1k
MEN
412
412
8.0k
6.8k
25 April to 24 May
INDIA
371
UNITED STATES
3
GREAT BRITAIN
3
SAUDI ARABIA
3
SOUTH KOREA
2
BELGIUM UNITED ARAB EMIRATES AUSTRALIA NEPAL TANZANIA
1 1 1 1 1
ASIA
630
29 167
671
POWERSECTOR
1
3
190
2
671