Gucci should consider designing and producing sarees to capture the large Indian women's clothing market. Global brands like Nokia, McDonald's, and Suzuki have found success in India by innovating or "indovating" their products to suit local tastes and needs. A Gucci saree could appeal to Indian women on festive and wedding occasions. By collaborating with local designers, Gucci could produce high-quality sarees that incorporate traditional Indian styles and materials with the Gucci brand. Target customers would include women ages 20-50 for festivals and brides for weddings. Key competitors would be other luxury brands and popular Indian designers.

1. GUCCI SAREE
Presented By:
Sharfa Neshat Amhed
Mandira Rai
Shweta Kumari Gupta
Anandita Basak
Ashish Gupta

2. gUcci
Industry – Consumer Goods
Founded – 1921
Head quater – Florence, Italy
Founder – Guccio Gucci, Imogen. E. Goldsworthy
Products – Clothing, watches, jewellery, shoes,
leather goods.
SAREE
An extremely versatile garment popular and native
dress of the Indian women. It simply consist of a
single, rectanglar piece of material five to six yards in
size accomodating any size. The style, colour and
texture of this material vary according to the region
& caste. Different drapping style convey the status,
age, occupation, region etc.

3. SHOULD GUCCI DO A SAREE
Nokia bent Mc.Donald’s bent Suzuki pinoeer in
significantly with and introduced Mc bending for India
specially low price Aloo Tikki and Launched low price,
phone for India. Mc.Chicken Burger high performance
for Indian instead of Maruti in 1980’s
beef patty burger.
Global companies are now bending to innovate for Indian. Term
Indovation refers to adopting Indian needs eg. Pepsi Co.
introduced Nimbu Pani bottle serving Indian taste.

4. INDOVATION
It is the key to success for many global brands
coming to India.
There is risk of a luxury brand getting diluted if
they drop prices to adjust with the enviroment or
the country in which they are doing business.
But for India luxury brand like Gucci have to bend
if they want to achieve the kind of scale they have
achieved elsewhere in Asia.
The reason is that in almost every Asian country has abandoned their national
dress & slipped comfortably into Western Allire expert Indians where Sari, Lehenga
& Salwar Kameez are alive & exvolving under local designers.
If luxury brands don’t indovate, they will miss out on a large part of the action. A
saree by Gucci might become the new to die for item for Indian Fashionistas.

5. Profile
Executive
Teenage
Bridal
Mother
Festive
Among the mass Saree wearing women it is seen that women
who will mostly desire to buy a Gucci Saree in two most
occassion
• For festival
• For marriage occasion
In every festival like Diwali, Puja, Eid the women will want to
treasure a Gucci Saree.
Apart from this, Executive working in office, Teenage girls and for
Mother Day’s special Gucci Saree will be in high demand.

6. Gucci should taget
After Banarsi, Kota, Kanjeevaram
women will soon be able to add
Gucci Sarees to their
wardrobes. The italian clothing
using local tradition & design.
In China Gucci experimented with
stuffed Panda toy and a bicycle
using traditional chinese
colours and it was a good
success.
Similarly it should start saree with
Indian taste & preference.

7. SEGMENTATING TARGET CUSTOMER
Festival Saree: Trendy sarees are no limited to Diwali & other
festive occasion. The credit for popularity gained by these women
clothing items goes to the manufacturer and designers who come
up with latest trend every now & then.
Bridal Saree: Gucci can manufacture Saree for bridal as per the
colour, texture, material used in India marriages . Traditional work
on Gucci Saree with local designers can pull a great demand
among the women for their marriage different Saree on different
day like mehndi, Sangeet, Mangni, Shaadi, Reception etc.
Teenagers: Saree is loosing popularity among the order Saree clad
generation. It will be wrong to expect youth especially teenager to
wear them. Teens are mostly seen in Lenhenga/Jeans, dress etc.
Teenagers wear Saree mostly on Teacher Day, College etc.
If Gucci launcher Saree for teenagers, they better price it
reasonably.

9. For (target user) – Women in festive occasion
between age group 20 – 50.
Women in marriage occassion.
Who needs – Bride
- Celebrities
- Rich business women, executive
Production name – Variance,
Key benefit – The Trust in the brand among its
loyal customers.
Competition – Louis Vuitton, Dolce &
Gabbana, Giorgio Armani, Alberta
Ferreti, Denim, Prada. Local compititor – Satya
Paul, Raj Kamal Mills, Chirag
Key Differentiation – Can go with Saree having
pockets for women to keep their keys, mobile
mostly for working women.