1. MANU CHOPRA
Contact: 09250005224
E-Mail: manu.chopra@tatacapital.com, manumahie77@gmail.com
LinkedIn Profile: http://www.linkedin.com/profile/view?
id=74142854&trk=nav_responsive_tab_profile
Seeking senior level assignments in Sales & Marketing / Business Development / Profit Centre
Operations with an organization of high repute
PROFILE SUMMARY
• A competent professional with nearly 15 years of experience in:
Sales & Marketing Business Development Profit
Centre Operations
Retail Operations Channel/Distribution Management Product
Launch
Sales Promotion Territory Management Team
Management
• Hands-on experience in establishing and managing effective distribution, proven track
record in the arena of channel sales and channel development, well versed with direct
sales as well.
• Adroit in analyzing latest marketing trends & customer behaviour through market
research & analysis and building effective strategies for promotion of product, revenue
generation, scalability
• Proficient in implementing competitive strategies for generating sales and expanding
market share towards achievement of revenue & profitability targets
• Skilled in developing new business partners to expand product reach in the market and coordinating with channel
partners to assist them to promote product
• Expertise in devising sales promotional activities for increasing market share
• An effective communicator with good planning, leadership, interpersonal and decision making skills
CORE COMPETENCIES
• Managing business growth through identification & penetration of
new market segments for achieving targets with a view to
optimize revenue

2. • Recognizing and establishing financially strong and reliable channel partners for deeper market penetration; providing
training & direction to channel partners for ensuring quality performance
• Looking after overall profitability of operations & strategic utilization and deployment of available resources for achieving
organizational objectives
• Overseeing profit centre operations for increasing profitability and achieving business objectives within budgeted parameters
• Carrying out institutional sales & marketing operations for increasing growth and overseeing competent business
strategies to market a wide range of products through promotion
• Implementing competent strategies for boosting business with a view to penetrate new accounts and expand existing
ones for meeting pre-determined business objectives & targets
• Providing quick resolution of the clients problems thereby maintaining cordial/healthy relationships with them
ORGANISATIONAL EXPERIENCE
Since Nov’07 Tata Capital Financial Service Ltd., Delhi
(Spearheaded a team of 4 Area sales managers)
Growth Path/Deputations:
Nov’07-Mar’09 Regional Sales Manager & Assoc Vice President – Personal & Business Loans - North
Apr’09-Mar’12 Cluster Head / Regional Manager North-Institutional Sales / Associate Vice President –
Consumer Finance and Advisory Business
Apr’12-Till Date Regional Manager North-unsecured Lending/Business Loans & Associate Vice President
Role:
As Regional Manager
• Responsible for achieving sales targets for Northern Region including Delhi NCR,UP & UK for business loans•
• Earlier Responsible for achieving sales targets for Northern Region including Delhi NCR, Punjab, Haryana, Chandigarh,
UP & UK for business loans
• Looking after region’s profitability by managing rates, acquisition cost, cross sell & delinquency as per budgets
• Developing business policies and processes
As Cluster Head / Regional Manager North-Institutional Sales / Associate Vice President –
Consumer Finance and Advisory Business
• Accountable for achieving sales targets for retail loans (unsecured & secured) like BL/PL/AL/LAP/ LAS & Auto Lease
• Handled activities related to:
o Institutional sales of all loan & investments product for North Region and loan against securities for Delhi and NCR
Region
o Implementation of new innovative strategies to increase volumes and profitability
• Led a strong dedicated team for institutional business a new initiative of the company
Highlights:
• Holds the distinction of building a sales work force (both on roll & off rolls)
with high level of motivation & integrity
• Played a key role in making cluster as one of the most profitable cluster in
the company by focusing on high revenue products & controlling costs
• Efficiently supported corporate office in formulating policy, DST & DSA incentive
structures for asset and liability products
• Significantly launched unsecured business loans and personal loans in
Northern Region
• Efficaciously signed up biggest and best channel partners in the whole of North
Region in the context of quality, volume & integrity (in spite of below industry
average payout and a very tight policy where aproval goes through four levels,
based on personal relationship and superior service levels)
• Received Best Regional Manager Award -for the fin yr 13-14

3. • Launched the BL&PL product for the company in north and established whole distribution management
Jan’07-Nov’07 HDFC Bank (Earlier known as Centurion Bank of
Punjab Ltd.)
(Spearheaded a team of 22 on rolls and 180 off roll
employees)
Growth Path:
Jan’07-Aug 07 Area Sales Manager - Personal Loans (Delhi & NCR)(Grade-Manager)
Aug 07-Nov’07 Sr. Manager
Role:
• Accountable for achieving:
o Personal sales targets for Delhi & NCR
o Fee based revenue targets by cross selling credit cards, life insurance, general insurance & saving accounts
• Maintained cost of acquisition and weighted internal rate of return as per the budgets rolled out by the management
• Provided assistance to Product Team for rolling new products and initiatives
Highlights:
• Acknowledged as No. 1 Area Sales Manager Pan India for two qtrs ( April 07 till Sept 07)
o In the short span of 6 months scaled up volumes from 20 crs level to 65 crs+ level
o Maintaining WTIRR
o Fee based income through sales of third party products
• Merit of receiving a confirmation appraisal rating of 5 on a scale of 1 to 5 (5 being the highest) within 6 months and
Garde promotion from Manager to Sr Manager
Jun’05-Jan’07 Development Credit Bank Ltd., as Centre Manager
(North –2 Zone) Personal Loans & Business Loans
Role:
• Developed & maintained DSA network in Delhi
• Managed DST volume and costing in coordination with Sales Managers
• Handled activities related to sales promotion for the region
• Headed a team of 2 SM & 2 Assistant Sales Managers and DST Team of 40 people
Achievements:
• Essayed a stellar role in increasing:
o DSA volumes to 600% within 12 months
o No. of active DSAs from 2 to 10
o DST volumes by 300% & controlling attrition effectively in DST
• Significantly reduced COA from 4% to 2.5%
• Holds the distinction of maintaining highest yield in the region
PREVIOUS EXPERIENCE
Nov’02-Jun’05 HDFC Bank Ltd., Ludhiana
Growth Path:
Nov’02-Mar’04 Sales Manager (South Punjab) - Personal Loans
Mar’04-Jun’05 Area Sales Manager (North –2) Personal Loan & Business Loans
Highlights:
As Area Sales Manager
• Efficiently increased region’s volume from 70 Mios to 130 Mios on MOM basis
• Significantly achieved:
o Cost of acquisition targets for the region in coordination with Direct Sales Team
and DSAs

4. o 43% of regions volum e through DST and launched 15 new locations
o Cross sell targets (sourcing through bank branches) a very important sourcing channel as per company’s strategy to
develop strong customer relations & keep cost under control
As Sales Manager
• Successfully achieved yearly sales targets within 8 months and cross sell targets (sourcing through branches)
• Played a key role in making Ludhiana as first city in India among Cat B cities to cross the barrier of 3 crores and crossed
another milestone of 4 crores
• Holds the distinction of receiving appreciation at annual meet for over achieving the annual targets
• Merit of increasing:
o Number of sourcing channels from 3 to 7 & direct sales team from 5 to 10
o Regional sales from 125 lakhs to 450 lakhs (i.e. 260%)
Sep’01-Nov’02 ICICI Bank Ltd., South Punjab based out of
Ludhiana as Sales Manager (Two Wheeler
Loans)
Highlights:
• Merit of receiving a special monthly incentive (based on monthly performance) 5 times
• Efficaciously increased Ludhiana sales from 40 lakhs to 1 crore within 6 months
• Steered efforts for making Ludhiana as the first city among tier 2 cities to achieve a land mark figure of 1 crore
• Significantly developed a strong Dealer, DSA & DST network in Bathinda and Patiala which resulted in increasing volumes
• Efficiently launched the product in the markets of Moga and Batinda
Sep’99-Sep’01 GE Countrywide
Growth Path:
Sep’99-Sep’00 Credit Buyer - Amritsar (Auto & Personal Loan)
Sep 00-Mar’01 Second In-charge of Branch
Mar’01-Sep’01 Branch Manager - Panipat
Highlights:
As Location Controller
• Significantly:
o Established new branch of the company after break of Consortium with GE
o Achieved sales targets in T/W & consumer durables
As Credit Buyer
• Successfully launched PL at Amritsar
IT SKILLS
• Well versed with:
o MS Office
o Internet Applications
EDUCATION
• B.Com. from Delhi University in 1998
Other Credential:
• Certificate Course for Strategic Thinking(online) from Harvard under a tie up with Tata Capital

5. PERSONAL DETAILS
Date of Birth: 24
th
November, 1977
Address: B 405, Parasvanth Green Ville, Sector - 48, Sohna Road, Gurgaon
Languages Known: English, Hindi & Punjabi

6. PERSONAL DETAILS
Date of Birth: 24
th
November, 1977
Address: B 405, Parasvanth Green Ville, Sector - 48, Sohna Road, Gurgaon
Languages Known: English, Hindi & Punjabi