1. Casino Internal Marketing – Best practices for small Casino’s
If you are operating an International Corporate Casino, you have an entire
Marketing Department to manage this – with large budgets.
However if you are a small stand alone Casino – what is the best way to get “Your
message out there”?
This may surprise you but your best-marketing tool is your Players!
Banners, billboards, sms’s etc. are ok – but non vocal, whereas your Players mix
with other Players, have their ear and give advise as to where “their” best Casino
is.
Remember they do not only play in your Casino but a few others in your area as
well, and they do compare experiences – consistently.
All they want is to be treated well, have fun while playing and people to respect
and pay attention to their needs.
The modern world is a strange place – smartphones makes for instant
communication – but nobody listens to another human being’s needs from a
business point of view.
Players do not ask for a lot, basically what turns them on are:
Quick service at the Cash desk - Players hate to be kept waiting, they want to be
playing!
Prompt Waitress service when needed.
Polite staff – not “smiley” staff but staff that pay attention to their games and
surroundings. Look at putting together a meaningful reward and recognition
program for employees to inspire them to give their guests a good gaming
experience.
This will centre the staff’s attention away from themselves onto how they treat
their Players.
Happier Players mean more visits, longer play time and better bottom line
results!

2. Good training – the Players like consistency in speed of dealing, methods and
interaction, badly trained staff are a Players nightmare.
Look at your Casino floor with a critical eye – Players like a Casino that is:
Clean – obvious but lazy Managers who lose the ability to keep controls over this
aspect will also soon loose control over procedures and security. Do not forget
the toilets…ask any Player what they think!
Light and Bright – people like to see where they are going and who else is in the
room, forget the movies just think for a moment what attracts you to a venue.
Secure – another obvious one but working in an environment every day makes
you complacent.
Consistency – does your floor staff and Management treat Players in a
consistent manner so that they know what to expect, nothing upsets a Player
quicker than perceived mistreatment or inconsistency.
If you can get these basics right – your Players will be your best Ambassadors
and pass the word along.
These items where also your targets when you opened but sometimes “business”
just gets in the way…
ACMS (Associated Casino Management Services) is there to help with all these
problems, we have over 130 years on the floor gaming experience at all levels
from Slots, Tables, Surveillance and Financial Services.
We are happy to act on a Consultancy or Operational Management Contractual
level.
ACMS has an offering of experienced staff to put into your operation to add value
immediately to your bottom line.
We have experience in both opening new operations as well as turnaround
strategies for those struggling or looking to improve their bottom line.
Our costs are competitive and negotiable dependant on your requirements.
If you are interested in our services or advice we are available via mail on
mcs@acms-group.com or telephone Marc Carlton-Smith on +27836301936.