Deep dive into Jobs-to-be-done Theory that Clay Christensen shared in Innovator's Solution. The method in this workshop is based on "The Switch" workshop run by the Re-Wired Group. We listen too, 2 recorded interviews and discover something unique to the way they are both buying houses.

1. Jobs-to-be-done
Method
MARC GALBRAITH - JUSTIN CONGAHAN
@MARCGALBRAITH - @JCONO
!
#JTBD
JOBSTOBEDONE.ORG
MELBOURNE-JOBS-TO-BE-DONE-MEETUP

2. 11 July 2014!
Swinburne University, Melbourne
LAST Conference 2014
Headline sponsor
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Organised by
lastconference.com
#LASTconf

3. QUALITY AND THE
CONSUMER

4. GET OUT OF THE
BUILDING!

5. JOBS BACKGROUND

6. MILKSHAKE

7. SWITCH

8. RECALL

9. CANDIDATES
FRESH VS LEFT

10. Interviews

11. Timeline Focus
FIRST THOUGHT
SATISFIED?
PURCHASE
2: DECIDING
1: STARTED LOOKING
CONSUMING
TRADE-OFFS
CONSIDERATION
SET
PASSIVE

12. Forces of Progress
PULL OF
THE NEW
PUSH OF THE
SITUATION
ANXIETY OF
THE NEW
HABITS OF
THE PAST

13. Interview Debrief

14. Analysis

15. Workshop

16. Interview: A

17. Interview: B

18. Workshop - Forces

19. Workshop - Analysis
WHAT DO WE DISCOVER?
THERE WAS A COMMON STORY?
WHAT WAS DIFFERENT?

20. Wrap
HTTP://WWW.MEETUP.COM/MELBOURNE-
JOBS-TO-BE-DONE-MEETUP/
!
#JTBD
!
JOBSTOBEDONE.ORG
!
@MARCGALBRAITH,@JCONO