1. TERM TWO : WEEK TEN

2. SPANK PRESENTS.......

3. YOUR WEEK AHEAD

4. NEW TEAMS

5. MARTIN OLLY
ALICE ELLEN
JESS CHARLIE
DANIELLE ROSIE
HELEN THIRZA
KATIE HARISH

6. IMOGEN RASMUS
(COOPER) (JANNE)
TOM JOANNE
SOPHIE NATHAN
SIMON EMMA
ARVID AMAR

7. TODAY - TWO NEW PORTFOLIO BRIEFS

8. JANNE & COOPER
CREATE RADIO ADS
IN RESPONSE TO THE NEW BRIEF

9. TODAY - ASSESSMENT BRIEF

10. TODAY - ART DIRECTOR’S MASTERCLASS
WITH BLAIR JARVIS AT 11.30 AM

11. TUESDAY - 3 x 20 MINUTE BRIEFS

12. TUESDAY - WIPs ON LIVE BRIEF

13. WEDNESDAY - MASTERCLASS FROM
DAN AND SIMON
TOYOTA PROJECTION MAPPING

14. WEDNESDAY - WIPs ON PORTFOLIO BRIEF

15. THURSDAY - COPYWRITER’S MASTERCLASS
WITH CHRIS HILL AT 2.30 PM

16. THURSDAY - SCHOLARSHIP COMPETITION
GOES LIVE AT 4 PM
ITI ON
PET
OM
SHI PC
OL AR
S CH

17. THURSDAY - SHOW ONE OF TWENTY
SCAMPED AT 4 PM - WINE ON TAP*
* For a bit. Drink Responsibly.

18. FRIDAY - MASTERCLASS FROM
SHEKHAR DESHPANDE
STRATEGY

19. FEEDBACK FRIDAY

20. FRIDAY AT 6 PM - THE SPANK PREMIERE
INSPIRING VIDEOS

21. TODAY - TWO NEW PORTFOLIO BRIEFS

22. JANNE & COOPER
CREATE RADIO ADS
IN RESPONSE TO THE NEW BRIEF

23. TODAY - ASSESSMENT BRIEF

24. TODAY - ASSESSMENT BRIEF
http://register.ofqual.gov.uk/Qualification/Details/600_0708_4

25. 12 UNITS - 12 TEAMS
1. UNDERSTANDING ROLES IN ADVERTISING
2. UNDERSTANDING BRAND STATEMENTS
3. UNDERSTANDING BRAND POSITIONING
4. BRAINSTORMING TECHNIQUES
5. WORKING WITH CREATIVE BRIEFS
6. UNDERSTANDING OPPORTUNITIES FOR CREATIVE BUSINESSES
7. EVALUATING IDEAS FOR CREATIVE POTENTIAL
8. PRESENTING CREATIVE IDEAS IN THE ADVERTISING INDUSTRY
9. UNDERSTANDING HUMAN BEHAVIOUR IN PERSUASIVE COMMUNICATIONS
10. UNDERSTANDING THE NATURE OF SUCCESSFUL ADVERTISING
11. USING TECHNOLOGY AND RESEARCH TOOLS TO KEEP ON TOP OF TRENDS
12. UNDERSTANDING THE USE OF SEMIOTICS IN ADVERTISING
TODAY - ASSESSMENT BRIEF

26. WHAT DOES A UNIT LOOK LIKE?

27. 1. EACH TEAM WILL BE ASSIGNED A UNIT FROM THE PREVIOUS LIST
2. EACH TEAM WILL CREATE A PRESENT.ME MASTERCLASS ON THEIR UNIT
3. EACH MASTERCLASS MUST BE LESS THAN FIVE MINUTES LONG
4. EACH MASTERCLASS MUST CAPTURE ALL ASSESSMENT CRITERIA FROM THEIR UNIT
5. YOU MAY CITE EXAMPLES FROM YOUR WORK TO EXPLAIN ASSESSMENT CRITERIA
6. YOU MAY CITE EXAMPLES IN THE PUBLIC DOMAIN TO EXPLAIN ASSESSMENT CRITERIA
7. EACH TEAM WILL EMAIL MARC A LINK TO THEIR MASTERCLASS BY 9 AM ON
MONDAY 26TH MARCH
8. WE WILL PEER-REVIEW EACH OTHER’S MASTERCLASSES ON MONDAY 26TH MARCH
YOUR ASSESSMENT BRIEF

28. WHAT IS PRESENT.ME?

29. 12 UNITS - 12 TEAMS
ACE OF HEARTS UNDERSTANDING ROLES IN ADVERTISING
KING OF HEARTS UNDERSTANDING BRAND STATEMENTS
QUEEN OF HEARTS UNDERSTANDING BRAND POSITIONING
JACK OF HEARTS BRAINSTORMING TECHNIQUES
10 OF HEARTS WORKING WITH CREATIVE BRIEFS
9 OF HEARTS UNDERSTANDING OPPORTUNITIES FOR CREATIVE BUSINESSES
8 OF HEARTS EVALUATING IDEAS FOR CREATIVE POTENTIAL
7 OF HEARTS PRESENTING CREATIVE IDEAS IN THE ADVERTISING INDUSTRY
6 OF HEARTS UNDERSTANDING HUMAN BEHAVIOUR IN PERSUASIVE COMMUNICATIONS
5 OF HEARTS UNDERSTANDING THE NATURE OF SUCCESSFUL ADVERTISING
4 OF HEARTS USING TECHNOLOGY AND RESEARCH TOOLS TO KEEP ON TOP OF TRENDS
3 OF HEARTS UNDERSTANDING THE USE OF SEMIOTICS IN ADVERTISING
TODAY - ASSESSMENT BRIEF

30. ANY QUESTIONS?