Presentation by Marc Roisin about the importance of caring about wine sales for everyone working in the wine industry.

1. I’m a wine consumer
I love wine, innovation & startups
#DWCC @marcroisin

2. Care about wine sales improves the
quality of your job
#DWCC @marcroisin

3. Your Job is to Sell Wine,
Deal with It!
#DWCC @marcroisin

4. No wine business starts without
passion & calling
#DWCC @marcroisin
 But the words
commercial, sales, margin, revenue,… aren’t
dirty !
 Startups : something cool is not enough !

5. Wine consumer…
#DWCC @marcroisin
 Help me solve my problem
 Which wine to choose & where to buy it
 It’s about pleasure
 Just like other stuff I buy
 And I don’t read stuff about wine in order
NOT to buy wine

6. Wineries, wine regions…
#DWCC @marcroisin
 Show me the results ?
 How is the export ?
 What do you do with our money ?
 What’s the ROI ?

7. PR, Marketing, Communication…
#DWCC @marcroisin
 You don’t have the right to waste the money
 Think about the consumer
 Think about sales
 Remember who’s paying your salary

8. I communicate via a blog
#DWCC @marcroisin
 Don’t call me a blogger
 Schizophrenia
 Tell me the whole story
 Share !!!
#winelover community

9. I ask you to care about wine sales
#DWCC @marcroisin
 Pay attention to the consumer needs
 No wine industry without wine sales
 Improve your content and audience
 Develop a meaningful business
 Answer the calling and share your passion ;-)