SlideShare une entreprise Scribd logo
1  sur  46
How to design tomorrow’s responsive
and contextual user experiences



@jamiebrooker
Personal = Premium
Curated




Personal = Premium
Special

        Curated




Personal = Premium
Special

        Curated

                   Unique



Personal = Premium
Too much choice
can be a problem




                     Image courtesy of Treflyn on Flickr
             http://www.flickr.com/photos/48731569@N00/5120385271/
One constant =
 smart phone


   Image courtesy of Cloneofsnake on Flickr
   http://www.flickr.com/photos/12565361@N00/3712892119/
Responsive design
Device
independant



     Responsive design
Multi
              platform



Device
independant



     Responsive design
Multi
              platform


                         Sustainable
Device                   design
independant



     Responsive design
Responsive = curated




                 Image courtesy of D A Scott on Flickr
                http://www.flickr.com/photos/dascayman/6780816272/
Responsive = curated


               Contexts




                 Image courtesy of D A Scott on Flickr
                http://www.flickr.com/photos/dascayman/6780816272/
Responsive = curated

     Desires
               Contexts




                 Image courtesy of D A Scott on Flickr
                http://www.flickr.com/photos/dascayman/6780816272/
Responsive = curated

       Desires
                 Contexts


Behaviours

                   Image courtesy of D A Scott on Flickr
                  http://www.flickr.com/photos/dascayman/6780816272/
SDT2012 (P2.3): How to design tomorrows responsive & contextual User Experiences
Time
Time



       Location
Distance
Time



       Location
Distance
Time



       Location

                        Social profile
Weather
                  Distance
Time



       Location

                        Social profile
Weather
                  Distance
Time

                      Desired engagement
       Location

                        Social profile
Utilise what we
         already have...




Image courtesy of 55Laney69 on Flickr
http://www.flickr.com/photos/42875184@N08/6600464505/
Learn from other industries?




                  Image courtesy of Grant_Robertson on Flickr
                    http://www.flickr.com/photos/67136864@N00/4486497293/
“I love to travel,
but hate to arrive.”
      Albert Einstein



                                  Image courtesy of sofi01 on Flickr
                        http://www.flickr.com/photos/40842447@N08/4167625592/
Sognefjorden,
Norway
Bergen
                         Oslo
Sognefjorden,
Norway
A curated experience
from one URL?

        People in fjords (with phone?)
Conquering data roaming!
Re-thinking the guidebook




                Image courtesy of The Hamster Factor on Flickr
                    http://www.flickr.com/photos/83519847@N00/3192000757/
Push Notifications
Push Notifications

              Nearby!
And the tour guide?
Information on-demand




                              Image courtesy of karaian on Flickr
             http://www.flickr.com/photos/karaian/3280059802/in/photostream/
Information on-demand


         About Urnes
         Stave Church




                                Image courtesy of karaian on Flickr
               http://www.flickr.com/photos/karaian/3280059802/in/photostream/
Capturing
                                      lasting
                                    memories




Image courtesy of Paul Alexandrou
Capturing
                                      lasting
                                    memories




Image courtesy of Paul Alexandrou
Contextual Search
Contextual Search

      Fancy rotten
      fish?!
Personalised itineraries
Personalised itineraries
Personalised itineraries


Twitter,
Facebook etc
Physical touchpoints?
How about the weather?




                Image courtesy of B Eilertsen on Flickr
                 http://www.flickr.com/photos/beilertsen/6761687545/
A digital scrapbook
Thank you!

@jamiebrooker

Contenu connexe

Plus de Marc Stickdorn

Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design ThinkingMarc Stickdorn
 
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...Marc Stickdorn
 
SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.Marc Stickdorn
 
SDT2012 (P4.2): Understanding drivers of customer journeys
SDT2012 (P4.2): Understanding drivers of customer journeysSDT2012 (P4.2): Understanding drivers of customer journeys
SDT2012 (P4.2): Understanding drivers of customer journeysMarc Stickdorn
 
SDT2012 (P3.2): Sensing an amusement park for service innovation
SDT2012 (P3.2): Sensing an amusement park for service innovationSDT2012 (P3.2): Sensing an amusement park for service innovation
SDT2012 (P3.2): Sensing an amusement park for service innovationMarc Stickdorn
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design ThinkingMarc Stickdorn
 

Plus de Marc Stickdorn (6)

Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design Thinking
 
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
SDT2012 (P7.3): Using mobile ethnography to map the visitor experience of meg...
 
SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.SDT2012 (PK1.2): How to push your brand with sport and tourism.
SDT2012 (PK1.2): How to push your brand with sport and tourism.
 
SDT2012 (P4.2): Understanding drivers of customer journeys
SDT2012 (P4.2): Understanding drivers of customer journeysSDT2012 (P4.2): Understanding drivers of customer journeys
SDT2012 (P4.2): Understanding drivers of customer journeys
 
SDT2012 (P3.2): Sensing an amusement park for service innovation
SDT2012 (P3.2): Sensing an amusement park for service innovationSDT2012 (P3.2): Sensing an amusement park for service innovation
SDT2012 (P3.2): Sensing an amusement park for service innovation
 
Service Design Thinking
Service Design ThinkingService Design Thinking
Service Design Thinking
 

Dernier

HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Reportamberjiles31
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZKanakChauhan5
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 

Dernier (20)

HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Project Brief & Information Architecture Report
Project Brief & Information Architecture ReportProject Brief & Information Architecture Report
Project Brief & Information Architecture Report
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Mihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZMihir Menda - Member of Supervisory Board at RMZ
Mihir Menda - Member of Supervisory Board at RMZ
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 

SDT2012 (P2.3): How to design tomorrows responsive & contextual User Experiences