Academics 2.0: Boosting Research and Outreach in the Digital Age
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How can academics improve their digital presence and reputation?
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Academics 2.0: Boosting Research and Outreach in the Digital Age
- 1. Academics 2.0: Boos0ng Research and Outreach in the Digital Age Marcel Bogers www.marcelbogers.com @bogers October 30, 2014 With thanks to “tweeps” @davidlamond, @davidburkus, @profpjm, @terrigriffith & @cvharquail, for inspiraFon and (parFal) slides, based on #PoW140 PDW at #AOM2014
- 3. Topics for today • The rise of digital technology and social media • ImplicaFons for consumers, organizaFons, and… • …academics! • Your experience? • Social media landscape • My experience and advice • SuggesFons • The end?
- 4. hXp://www.businessesgrow.com/2011/08/30/ american-‐social-‐media-‐usage-‐reaches-‐milestone/
- 9. ImplicaFons for organizaFons • The transformaFon towards using new digital technologies (e.g., social media, mobile, analyFcs or embedded devices) will become criFcal to many organizaFons in a wide range of industries within the next two years (Fitzgerald, Kruschwitz, Bonnet, & Welch, 2013).
- 11. Role of gatekeepers • Internet technologies have dramaFcally altered how knowledge workers source and share their knowledge as the gatekeeper role —bridging internal and external knowledge— is more distributed and linked to the use of technology (Whelan, Teigland, Donnellan, & Willie, 2010).
- 12. What about…
- 14. My approach Personal Professional Direct/close Indirect/distant “New” “Old” Self-‐promo0on “Hub”
- 32. Visibility & ReputaFon • “Marcel is hoping for internet access […]. He’s the AOM’s biggest tweeter, FYI.” • “Thanks for the retweet on the CFP. Having you retweet it was part of our markeFng strategy. :-‐)” • Invited for academic and corporate events, projects, papers, etc.
- 34. Social media as a moderaFng variable My good stuff Others’ good stuff Visibility ReputaFon What else? Social media Context
- 36. Home base – outpost map
- 37. A presence framework for social media Passports, outposts and home base – Passport: Profile to use on various sites – Outpost: presence maintained for interacFon and promoFon purposes – Home base: focus for most presence Fme You.com hXp://www.chrisbrogan.com/a-‐simple-‐presence-‐framework
- 38. Digital presence for academics Research General AcFve Passive
- 39. Research General AcFve Passive
- 40. Research General AcFve Passive
- 41. Research General AcFve Passive
- 42. Research General AcFve Passive
- 43. Research General AcFve Passive
- 44. A note of cauFon? • “Kardashian Index” – A measure of discrepancy between a scienFst’s social media profile and publicaFon record based on the direct comparison of numbers of citaFons and TwiXer followers. hXp://genomebiology.com/2014/15/7/424
- 45. The end… …or the beginning? I hope you could and that you my approach and perspecFve. See you “around”!