4hourworkweek contest - Chad Mureta

1. Joke Pictures
4hourworkweek.com – Tim Ferris
and Chad Mureta contest

2. Market Research
- category: entertainment
Why? I think this category has a huge potential, I observed than one can hit
top charts very fast. Besides that, who doesn’t like fun?
- main competitor (app to emulate):
Snap Chop

3. More „why”
• Specification of Joke Pictures enables to
develop it within 5000$ budget.
• The code can be used to develop other similar
apps in future (more on that later).
• It is an „evergreen” market.
• Social media shows, that people love and
often „use” funny pictures, they also like to
make fun of other people (just watch what’s
posted on your friend’s Fb).

4. App Store Statistics
Snap Chop is in top 100 apps
in entertainment category.
We can see, that it’s position
is pretty stable. Moreover,
it hit best rankings at the
moment (late April). As I’m
Preparing this report, it is
number 2 in App Store U.S.
entertainment.

5. Reviews
I’ve checked bad reviews of Snap Chop to check
what can be improved about it:

6. Presenting...Joke Pictures
Main characteristics:
1. Take a picture/upload from your camera
roll/search from Google Images.
2. Choose a funny text/write your own text and
add it to the picture.
3. Customize caption and adjust image.
4. Save it.
5. Post it on Facebook, Twitter or send as MMS.

7. K.I.S.S.
The main purpose of the app is to entertain people and enable them to make
fun of friends by adding a funny text.
Ability to post it on Facebook/Twitter can help the app to go viral. People like
funny and often stupid pictures, they often comment those too.

8. Basic improvements
• Font customization (resize, move, color,
different fonts).
• Image adjustment (crop, move, resize).
• Cenzored mode (a switch which selects only
cenzored funny texts).

9. More improvements
• Ability to put memes faces on pictures!

10. Monetization
• Free app – advertisements
• In-app purchase:
- remove ads
- more funny texts
- more fonts
- more memes faces
- exclusive pack of images

11. Similar apps?
• I wanted to choose an app that would enable
me to develop similar apps using the same
code. So what could I create with this code?
- Joke Pictures Sports Edition – make fun of
famous sport starts (plenty of my friends post
such things on Fb, especially in soccer
category).
- Joke Pictures Animals Edition – as above.
- Joke Pictures Celebrities etc.

12. Extra bonus
Why „Joke Pictures” name?
These are the amounts of montly global and local searches in US for „joke
pictures” (broad match) 