Rising Stars - Presentation by Vladimir Funtikov, Founder & CEO of Creative Mobile at the NOAH 2012 Conference in London, Old Billingsgate on the 7th of November 2012.
2. Company overview and history
Mobile game developer based in Tallinn, Estonia
Founded in 2010, self-funded
60 employees
80+ million players
Startup of the Year 2012
4. Business model, product overview
Midcore free-to-play games with active gameplay
Easy to learn, hard to master, work on any device
Top games:
Basketball Shots 3D: 8 million downloads
Nitro Nation Drag Racing: 60M
Ports and editions: 20M
5. Key success factors
Early presence on growing platform
Focus on market appeal and organic traffic
Lots of market research and community feedback
Flexible monetization through a combination of
advertisement, premium content and offerwalls