Champion League - Presentation by Olivier Aizac, CEO of Leboncoin.fr at the NOAH 2012 Conference in London, Old Billingsgate on the 6th of November 2012.
3. What is Leboncoin.fr?
A free generalist 39,5 % reach in French
classifieds website internet population
More than 20 million ads
Blocket.se French little online
sister launched in April
2006 6 billion pageviews per
month
The #1 online player #1 position in Cars, Real
Estate and Goods
3
4. 0
1,000,000,000
2,000,000,000
3,000,000,000
4,000,000,000
5,000,000,000
6,000,000,000
7,000,000,000
Feb/09
Mar/09
Apr/09
May/09
Jun/09
Jul/09
Aug/09
Sep/09
Leboncoin.fr
Oct/09
Nov/09
Dec/09
Jan/10
eBay.fr
Feb/10
place in France
Mar/10
Apr/10
May/10
Page Views per Month, Google Ad Planner
Jun/10
Jul/10
Aug/10
Sep/10
Oct/10
Nov/10
Dec/10
Jan/11
Feb/11
Mar/11
Apr/11
May/11
Jun/11
Jul/11
Aug/11
Sep/11
Oct/11
Nov/11
Dec/11
Leboncoin.fr is the biggest market
Jan/12
4
5. Leboncoin.fr is in the top 5
websites in France
Google DoubleClick Adplanner – January 2012
facebook.com 39,000,000,000
orange.fr 10,000,000,000
live.com 6,400,000,000
leboncoin.fr 6,400,000,000
youtube.com 3,600,000,000
sfr.fr 1,700,000,000
msn.com 1,300,000,000
yahoo.com 1,300,000,000
free.fr 1,200,000,000
pole-emploi.fr 1,100,000,000
5
6. One of Schibsted’s most important
growth drivers
100 100 %
76% 80
61 %
70 %
80 %
revenue
Million EUR
60 60 %
47 %
growth Y/Y in 40 40 %
2011
20 20 %
0 0%
2009 2010 2011
Revenue EBITDA margin
6
9. A true child of the Schibsted
roll out strategy
Launched in April 2006
French little sister of
Blocket.se
50/50 Joint Venture
Between Schibsted and Spir
Communication
Schibsted acquired Spir’s
shares in November 2010
Valuing the company at EUR
400 million (100% basis)
9
10. Why do 16 million French spend
their spare time on leboncoin?
12 years of experience Simple
A millennium in Internet Placing an ad only takes a
history few minutes. No subscription,
Easy few criteria, no payment
Immediate result in a single Quality
click Ads are checked and
Proximity validated before going live.
No duplicate ads, no Nigerian
Search is done by region on
letters, no forbidden content.
a map, everybody knows
where he lives Visibility
Navigation is more window
shopping than search
10
11. A long-term business model
A real focus on user experience
Online classifieds is a competitive
market
Agile and pragmatic business
models
Adapt to the competition and
environment
Technical competence and
autonomy
The site is constantly tuned to
market needs
Entrepreneurial spirit
11
12. Growth and diversification
Build, develop and maintain
a network of strong revenue
lines B2B
services
Local/
national
advertising
B2C
services
Insertion
fees Partnerships
Real estate
12
14. The clear #1 player in cars
1,000,000 20,000
Leboncoin is the leader in the
French car market, in both C2C
800,000 16,000
and B2C
600,000 12,000
Professional listing fees and
400,000 8,000
services introduced as late as
July 2011
200,000 4,000
0
Leboncoin LaCentrale Autoreflex
0
Attracted 75% of car dealers
No of cars in database No of car dealers (r.h. scale) with internet solution
Source: Autobiz, June 2012
MNR data Audience Pageviews Time spent /
May 2012 (UMV) (millions) user
Leboncoin 6 786 672 37’52
LaCentrale 2 155 72 15’00
Autoreflex 1 657 11 4’26
14
15. 6 billion page views per month
but still room for growth
Visits per internet capita/month (web+mobile), no. of years from launch
FINN Blocket Leboncoin
12
10
8
6
4
Sources:
2 TNS Gallup, SIFO, XiTi, Schibsted
Finn startpoint 2000
Blocket startpoint 2001
Leboncoin startpoint 2006
0
Year Year Year Year Year Year Year Year Year Year Year Year Year
1 2 3 4 5 6 7 8 9 10 11 12 13
15
17. From a start-up to full-service
company
Focus on product teams
over the first years 12/2012
Build up local sales 145
team and F&A 12/2011
88
In-source national sales 12/2010
team and strengthen all
departments
41heads
17
18. Mobile – a fast rolling train
iPhone app launched in
December 2011
Already 2,6 million
downloads
Android app available next
week
Clear direction to improve
user experience and
simplicity of use
Clear target : get same
position on mobile as on
the web
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