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Attracting & Engaging
                         your Online Audience
                                        by Marco Ayuso




Monday, May 30, 2011
3 rules

                       “Selling to people who
                       actually want to hear from
                       you is more effective than
                       interrupting strangers who
                       don't.”

                                       Seth Godin

Monday, May 30, 2011
It takes time
                           Social Media is not magic

                       How much are you going to wait?




Monday, May 30, 2011
It's all about people
                               Social = People
                              Business = People

                       Your customers are not numbers...
                                They are people




Monday, May 30, 2011
The more you give,
                 the more you get
                           You give value, you get value

                       If you're not doing it, someone else is




Monday, May 30, 2011
¿Now what?



Monday, May 30, 2011
The Formula to Attract new
                       Customers Online



Monday, May 30, 2011
Website +
Monday, May 30, 2011
Website + Traffic +
                                  (atracting)
Monday, May 30, 2011
Website + Traffic + Relationship
                                             (Engaging)
Monday, May 30, 2011
Website + Traffic + Relationship



Monday, May 30, 2011
How do you stand out from
                              the crowd?

                       Be relevant

                       Be authentic

                       Be there


Monday, May 30, 2011
The KLT factor

                       Know

                       Like

                       Trust - pay attention to
                       the trust gap


Monday, May 30, 2011
The Experience Gap
                       People are driven by
                       emotions.

                       Are you creating
                       emotions?

                       Not only "what" you do,
                       but "how" you do it
                       matters
Monday, May 30, 2011
On transparency and
                                  authenticity
                       Know

                       Like

                       Trust - pay attention to
                       the trust gap


Monday, May 30, 2011
La fórmula para atraer más y
                        mejores clientes por Internet

                       Sitio Web + Tráfico + Relaciones
                       (Propuesta Irresistible)   (Audiencia hambrienta)   (Enamorar al cliente)




Monday, May 30, 2011
MARCO AYUSO
                       www.AtraccionDeClientes.com
                              www.MarcoAyuso.com

                                 @MarcoAyuso



Monday, May 30, 2011

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Attracting and engaging your online audience

  • 1. Attracting & Engaging your Online Audience by Marco Ayuso Monday, May 30, 2011
  • 2. 3 rules “Selling to people who actually want to hear from you is more effective than interrupting strangers who don't.” Seth Godin Monday, May 30, 2011
  • 3. It takes time Social Media is not magic How much are you going to wait? Monday, May 30, 2011
  • 4. It's all about people Social = People Business = People Your customers are not numbers... They are people Monday, May 30, 2011
  • 5. The more you give, the more you get You give value, you get value If you're not doing it, someone else is Monday, May 30, 2011
  • 7. The Formula to Attract new Customers Online Monday, May 30, 2011
  • 9. Website + Traffic + (atracting) Monday, May 30, 2011
  • 10. Website + Traffic + Relationship (Engaging) Monday, May 30, 2011
  • 11. Website + Traffic + Relationship Monday, May 30, 2011
  • 12. How do you stand out from the crowd? Be relevant Be authentic Be there Monday, May 30, 2011
  • 13. The KLT factor Know Like Trust - pay attention to the trust gap Monday, May 30, 2011
  • 14. The Experience Gap People are driven by emotions. Are you creating emotions? Not only "what" you do, but "how" you do it matters Monday, May 30, 2011
  • 15. On transparency and authenticity Know Like Trust - pay attention to the trust gap Monday, May 30, 2011
  • 16. La fórmula para atraer más y mejores clientes por Internet Sitio Web + Tráfico + Relaciones (Propuesta Irresistible) (Audiencia hambrienta) (Enamorar al cliente) Monday, May 30, 2011
  • 17. MARCO AYUSO www.AtraccionDeClientes.com www.MarcoAyuso.com @MarcoAyuso Monday, May 30, 2011