Please read the last slide for the disclaimer. This slide show has as purpose to brainstorm about the content of the not-yet-existing magazine. Please comment, even if you are not (yet) involved. Opinions matter! Thank you Marco

1. The kick off wish list

2. Mozillamagazine.com is an independent online community focused on advancing the Mozilla Manifesto by publishing a periodical summery of the Mozilla Landscape (Mozilla news, AMO, Spreadfirefox.com, Spreadthunderbird.com, Mozilla Labs, Mozilla Community Members, QMO, Mozdev, press-releases and News Related to the advancement of the Open Internet). The target audience are the early adapters to new Internet techonolgies, the main stream users of the Internet and fans of the Mozilla Initiative and Open Source Software. Mozillamagazine’s primary mission is to contribute to the evolution of the Internet. Furthermore, we kindly invite experts in the field to submit articles, which will be evaluated by a peer-review process, in the following categories: Social impact. The Internet is a social integral part of modern daily life. The authors may comment on (review), or show in original work (research), these aspects in relation to education, communication, collaboration, business, entertainment and society as a whole. Personalization and New Tools. The Internet is used by individuals. Fundamental rights such as privacy, security, personalization of Internet tools, transparency, data traffic are topic to be discussed from an original (research) standpoint. New software tools may also fit this scope. Reviews of available Mozilla Tools. Critical review of tool made available by members in the Mozilla landscape, especially in relation to other compatible tools will give valuable feedback in relation to Mozilla’s mission statement(s). Commercial involvement. Companies are herby invited to give their view, research and involvement in the development of the Internet. The authors may not have to agree with the Mozilla Manifesto, a healthy dialogue between different approaches may give new insights in the metrics of the Internet. Shorts. No not the pants, but very short original opinions which fit into the mission statement of the magazine in the form of a 1-2 frame comic, original artwork, letters, photo’s (with caption), videos/cartoon (max. 10 sec, for Internet publishing only), or code (keep it short and simple).

3. In order to go from the idea of a magazine and having one, several aspects need to be build User interface (readers & subscribers) Author interface Peer reviewer interface Database (content) Handler (software) Email server (or email service) More? Sure! Lets see…

4. What is the dataflow? Processes Handling Plain textXMLGraphics (SVG only?)Formulas Automated Some layoutNotifications to editor/reviewer Publishing Asynchronized calls CommentsArticlesLayoutPDFs ReviewingPeer review aspects Archiving Commenting Input Editorial contentIn this issueArticlesNews and ViewsFeatureBook reviewComicCareers and Requirement SubscribercontentComments Author contentArticlesReviewsConference proceedingsComics ProfilesEditorsReviewersAuthorsSubscribers Comments?Replies from the Live web? Output Static (magazine)Online (HTML views of articles)Downloads (PDF files)Paper copies? Magcloud?Archives of previous issues DynamicCommentsMozzilaca/Twitter etc… (Automatic)TagsCalais?Layout?

5. What is needed? Input Editorial contentIn this issueArticlesNews and ViewsFeatureBook reviewComicCareers and Requirement SubscribercontentComments Author contentArticlesReviewsConference proceedingsComics ProfilesEditorsReviewersAuthorsSubscribers Comments?Replies from the Live web? Editors, reviewers, authors… Input from all contributing areas: a) Mozilla corp. a) Mozilla messaging a) Mozilla org. (Europe/Asia) a) AMO a) Labs a) Spreadfirefox.com b) Log-in info, c) Authors (any; for peer-review) d) Log-in info, expertise, background, picture, etc.. e) feed-in from social micro-blogs (comments to comments?

6. What is needed? Processes Handling Plain textXMLGraphics (SVG only?)Formulas Automated Some layoutNotifications to editor/reviewer Publishing Asynchronized calls CommentsArticlesLayoutPDFs ReviewingPeer review aspects Archiving Commenting Processes For me yet unclear which Drupal tools we need here. What is very clear is the peer review process (next slide)

7. The peer review evaluation process follows these guides X X X X = not relevant process

8. What is needed? Output Static (magazine)Online (HTML views of articles)Downloads (PDF files)Paper copies? Magcloud?Archives of previous issues DynamicCommentsMozzilaca/Twitter etc… (Automatic)TagsCalais?Layout? Editors, reviewers, authors… Input from all contributing areas: a) A basic layout (CSS, Drupal layout from partners?) a) Is there a drupal PDF generator (on-the fly or as a database?) a) Magcloud is cheap, can we partner up? b) Commenting only by subcribers, comments would be “a live web”  re-tweet, dig, Disqus, laconica, etc… c) How much can be automated or really needs to be edited by hand to generate the magazine. Lets see what tools are there?

9. To follow the trend and to be ‘fresh’ we need Structured Data The Real-Time Web Personalization Mobile Web & Augmented Reality But what does this trend mean for the magazine, lets explore: http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_structured_data.php The Real-Time Web http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_the_real-time_web.php Mobile Web & Augmented Reality http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_personalization.php http://www.readwriteweb.com/archives/top_5_web_trends_of_2009_mobile_web_augmented_reality.php :

10. To follow the trend and to be ‘fresh’ we need Structured Data means that most content automatically is filtered and structured to our needs . Open Calais is one example, Google snippets a second one…

12. Automated structured data from presented content needs to be dynamic to be as life as can be. This feature must have an in-site “on-off” (toggled style sheet for any reader)

13. Life input from news (like google news does it/mozillaca/ daily summery of http://www.mozilla.org/community/websites.html) is a consideration

14. Life interviews via skype/chat/IRC that for later issues is an option…

15. Pre-peer review (snippet) previews (on the fly/random) to catch the “buzz” is an option…

17. Do you have an open ID, SFX ID, other drupal ID , gmail ID, can this be “copied to the magazine for more ease?

18. Data portability (sharing should be as easy as can be and as fast as possible (this could even be automated for subscribers if they choose to do so…).

19. Subscribers should get alerts if they want

20. The community of subscribers in Mozillamagazine is an online community, which applications could we think of that one can install (personalization gadgets, may users write even their own?)

21. If you like this article, you may like these  recommendations are nice!

23. Mobile phones, etc…

24. Comment via applications: App Store and Android's marketplace