Bluewater is a large retail park located in Dartford, Kent with over 320 shops. It is triangular in shape to avoid dead ends which could make customers feel foolish. The park uses consumer psychology principles in its design, such as placing coffee shops near entrances and providing amenities like bag hooks in women's restrooms. It also has on-site police and poetry walls. The park has "male creches" like model shops to keep men occupied while women browse. It has wide parking spaces and exit routes to ease traffic flow. The document identifies different customer segments that visit Bluewater, such as "County Classics" upmarket middle-aged women or "Young Fashionables" trendy twentysomethings,

1. Bluewater Retail Park www.mrmcgowan.blogspot.com