The document provides statistics about digital games usage and revenues in the United States and worldwide. Some key facts include: the average American will have spent over 10,000 hours playing digital games by age 21; the US digital games market was worth over $300 million in 2013 with social and mobile games generating the most revenue; nearly half of US women and 29% of those over 50 play games; and mobile gaming revenues average around $1 per user each month through various monetization models. Worldwide data shows strong games industries and usage in countries like India, Indonesia, and parts of Europe, Asia, and South America.

2. United States
Statistics and Data

3. 10,000
Number of hours the average American
has spent playing digital games by the
time they turn 21.
Source: On a Hunt for What Makes Gamers Keep Gaming, http://www.nytimes.com/2010/12/07/science/07tierney.html

4. US Digital Games Market - $
$124,000,000
$195,000,000
$86,000,000
$157,000,000
$312,000,000
$0
$50,000,000
$100,000,000
$150,000,000
$200,000,000
$250,000,000
$300,000,000
$350,000,000
Social Games Free-to-Play MMO Pay-to-Play MMO Mobile Downloadable PC & Console
March 2013
Source: SuperData: http://www.superdataresearch.com/us-digital-games-market/

5. 47%Percentage of US Women
Who Play Games
Women aged 18+ comprise a much
higher percentage of the game-
playing population (30%) compared
to boys aged 17 or younger (18%).
Source: Entertainment Software Association: http://www.theesa.com/facts/

6. 29%
People Aged 50+
Who Play Games
Average age is 37.Source: Entertainment Software Association

7. Average Game Revenues
$0.92 $0.79
$0.11
$1.71 $1.54
$10.40
$0.00
$2.00
$4.00
$6.00
$8.00
$10.00
$12.00
Full Mobile Game AppIn-Game Items from Mobile AppSocial Network Game (e.g., Facebook)In-Game Items for a Free-to-Play Browser GamePremium Membership for Free-to-Play Browser GameRetail Home Console Game
ARPU – By Game Type
Source: Interpret via Venturebeat, April 2013 -- http://venturebeat.com/2013/04/18/hold-on-mobile-gaming-monetization-aint-as-easy-as-it-looks/

8. 48 Million
Number of People in the United
States Actively Playing Games
on Smartphones & Tablets.
47%
Percent
Who Buy
Premium
Games
21%
Percent Who Buy
In-Game Items
Source: Interpret via Venturebeat, April 2013 -- http://venturebeat.com/2013/04/18/hold-on-mobile-gaming-monetization-aint-as-easy-as-it-looks/

11. Worldwide
Data
Data from Around the World

15. Africa

16. Asia

17. Europe

18. India
3rd Largest
Smartphone
Market
Worldwide
Games industry
grew 16% in 2012 to
$227 million.

19. Indonesia
56%31%
13%
Platform Adoption
Smartphone
PC
Tablet
By 2014, the
number of
Internet users
in Indonesia is
projected to
reach 150
million.
In 2009, was 5th largest
Internet market in Asia
(right after
China, Japan, India, and
South Korea).
44.6% of Internet users
play online games
(comScore).

20. Middle
East

21. South
America
Commerce Concentrated in Brazil Social Media Use

22. • Korea tops the charts for PlayStore, ahead of
Japan.
• US is still number one for iOS.
• Russia spent almost 20% more on iPad games than
Germany and ranks #6 in the world.
• China has surpassed UK in iOS spending based on
the revenues of the top 200 grossing games.
• Australia ranks relatively high in all stores ranging
from position 4 to 6.

23. Need Help with Your Next
Game, Real-World or Digital IP?
Contact:
Margaret Wallace
margaret@playmatics.com
Twitter: @margaretwallace