Better Messaging: Bringing the Customer's Perspective to your Messaging

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The Word Factory - B2B & B2C content marketing, brand journalism and consulting

How to make your messaging more memorable and meaningful with customer personae and a better understanding of their wants, questions and objections. Download the 4-page companion handout, which includes an example and blank framework: https://ttms.box.com/shared/static/5lxddl5n8o9n3bbgfde3.pdf. Copyright 2013, Teaching That Makes Sense, Inc.

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Photo by cronewynd - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29795037@N00 Created with Haiku Deck
Monday, November 17, 2014

Key Message Architecture © 1999-2014 TTMS. Inc.
Monday, November 17, 2014

Photo by Manoj Kengudelu - Creative Commons Attribution License https://www.flickr.com/photos/11767573@N02 Created with Haiku Deck
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Photo by Lost Tulsa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44706351@N00 Created with Haiku Deck
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Photo by fixedgear - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/74201745@N00 Created with Haiku Deck
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Photo by mrhayata - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36516818@N00 Created with Haiku Deck
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Photo by 13254 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89721416@N00 Created with Haiku Deck
Monday, November 17, 2014

Thank you & stay in touch!
• margot@thewordfactory.com
• thewordfactory.com
• linkedin/in/margotlester
• @word_factory
37
Monday, November 17, 2014

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Better Messaging: Bringing the Customer's Perspective to your Messaging

1. Monday, November 17, 2014

2. Photo by cronewynd - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/29795037@N00 Created with Haiku Deck Monday, November 17, 2014

4. Photo by Manoj Kengudelu - Creative Commons Attribution License https://www.flickr.com/photos/11767573@N02 Created with Haiku Deck Monday, November 17, 2014

5. Monday, November 17, 2014

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18. Photo by Lost Tulsa - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/44706351@N00 Created with Haiku Deck Monday, November 17, 2014

19. Monday, November 17, 2014

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27. Photo by fixedgear - Creative Commons Attribution-NonCommercial-ShareAlike License http://www.flickr.com/photos/74201745@N00 Created with Haiku Deck Monday, November 17, 2014

28. Photo by mrhayata - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/36516818@N00 Created with Haiku Deck Monday, November 17, 2014

30. Photo by 13254 - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/89721416@N00 Created with Haiku Deck Monday, November 17, 2014

31. Monday, November 17, 2014

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34. Thank you & stay in touch! • margot@thewordfactory.com • thewordfactory.com • linkedin/in/margotlester • @word_factory 37 Monday, November 17, 2014

35. 38 Monday, November 17, 2014

Better Messaging: Bringing the Customer's Perspective to your Messaging

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