This document outlines Mari Jamz's personal brand exploration project for week 1. It provides details about her background in sports, passion for player development, and goal of becoming a sports analyst. It also lists her education in audio production and skills in areas like photography, film, and Adobe software. Mari identifies potential job titles and target companies. She outlines initial outreach plans to contacts in the sports media industry and lists short, mid, and long-term goals. The document performs a self-assessment of skills and compares her online presence to potential competitors in the field.

1. PERSONAL BRAND EXPLORATION
Mari Jam
z
Project & Portfolio I: Week
1
Jan 11, 2023

2. I have a sports background where I played
Basketball, Baseball, and others at some of the
higher levels of competition. I have a passion for
the development of players and sports overall. A
huge part of my dream has been wanting to
work alongside sports analysts, become a sports
analyst (in my own unique way), while some day
working with the NBA and ESPN. I have a strong
foundation of values built from team experiences
and prior Army experience that includes intergity,
service, respect, teamwork, etc. I have also
become pro
fi
cient in photography,
fi
lm, and
audio production after graduating from Full Sail
University.
IDENTITY
Picture of You
Goes Here
Mari Jamz

3. PROFESSION
Potential Job Titles
:
• Broadcast Announcers/Radio
Disc Jockeys
• Broadcast Technician
• Public Relations Specialist
s
BRAND ARCHETYPE - Having a
Magician archetype I would have
the skills and vision to help a media
platform grow. My attention to detail,
team chemistry, and a willingness to
excel helps me be a strong lead.
[BROADCAST] for [SPORTS MEDIA]

4. Broadcast Networks
TARGET AUDIENCE
Dante Marchitelli
Outreach Plan
:
• I had my resume and professional head shot ready
.
• Made initial contact with Mr. Marchitelli in a IL interview
at Full Sail
.
• Followed up with Dante through email the next day
explaining who I am, my skills, and that I’m open to
opportunities with the Orlando Magic.
PROFILE
PICTURE
[Sports Broadcaster] at [Orlando Magic]
Everette Taylor
Outreach Plan
:
• Put together a minute video for his chevy dreamchaser
contest
.
• I will connect with him through twitter/instagram.
• I will have a reel created, and submit wthin the next 30
days.
PROFILE
PICTURE
[CEO] at [Kickstarter]
Jay Harris
Outreach Plan
:
• Update my resume to tailor it more towards ESPN job
description
s
• Find his direct email and/or reach out through social
media (twitter).
• Will look to contact him in a month or so when I get a
good demo reel together.
PROFILE
PICTURE
[Sports Anchor] at [ESPN]

5. GOALS
Short Term
:
• Speci
fi
c goal you want to achieve in short term
.
‣ Create a sports demo reel to be able to submit
to sports media platforms/companies. Travel to
and attend more high-school, college, and
professional level games. Do more interviews.
Mid Term
:
• Speci
fi
c goal you want to achieve in mid term
.
‣ Land a ( PAID ) part-time job with a pro level
sports team. Increase my volume and
conversion rates for my personal business
website.
Long Term
:
• Speci
fi
c goal you want to achieve in long term
.
‣ Solidify a
fl
exible part-time to full time job with
a pro level NBA or NFL team. Have my
personal website getting high volumes of
conversions and happy customers. Create a
successful AAU basketball program and
develop atheletes w/ positive core values.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe - Creative Cloud
SOFT
HARD
Novice / Adept / Expert
AVID Pro-tools Novice / Adept / Expert
Research & Analytical Novice / Adept / Expert
Communication & Journalism Novice / Adept / Expert
Adobe - Adobe Premiere
SOFT
HARD
Novice / Adept / Expert
Audio production Novice / Adept / Expert
On Camera - Unique Style Novice / Adept / Expert
Communication & Journalism Novice / Adept / Expert

7. I will help bring more engagement to this
media company platform. The viewership will
include youth and diverse audiences
interested in sports and pop media culture. I
will do this by implementing media strategies
using analytics and targeting.
PROMISE

8. CREDENTIALS
Work Experience
:
• United Against Poverty (UP) Orland
o
• Data Technician Senior – Asset Management
Coordinator for City of Atlanta – Of
fi
ce of Water
Treatment & Reclamation (OWTR
)
• Military Intelligence Collector (HUMINT) - United
States Army
• City Council Assistant for Atlanta City Council –
Honorable Kwanza Hall – District 2
Education:
• Full Sail University, Winter Park, F
L
• Recording Arts Associate of Science
• Sports Broadcasting cert
fi
cate of
completion
Awards:
• UP (Orlando) Volunteer of the Month
(Feb. 2022
)
• Valedictorian for Audio Production A.A. -
Full Sail University (Feb. 2022)
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Mari Jamz
Industry Experience
:
• Student in Sports Broadcasting &
graduate from Full Sail University
Education
:
• Full Sail University Grad. - Sound Production
Associates of Science
• Full Sail University - Sports Bradcasting certi
fi
cate
• USA Central Personnel Security Clearance Facility
(CCF)
Leadership Experience
:
• Volunteer of the Month - United Against Poverty (UP)
Orlando, F
L
• Led a 2-3 group team as SPC/CPL in military
.
• Directed groups of 3-7 people in media/
fi
lm/audio
production
Skills and Pro
fi
ciencies
:
• Pro
fi
cient in Adobe Premiere
• Pro
fi
cient in Adobe Photosho
p
• Pro
fi
cient in AVID ProTools / Logic Pro / Ableton / FL Studi
o
• Great Research & Analytical Skills
• Great Commuication, Liason, and Journalism Skills
Dawson Shifferd
Overall Online Presence
:
• 2 connections, no banner image customized,
professional headshot, pro
fi
le not very detailed yet, no
published articles, active on other social media
platforms like Twitter and Instagram, LinkedIn URL not
customized yet. Grade: Average - Good 78 of 100
HEADSHOT HEADSHOT
Industry Experience
:
• Student in Sports Broadcasting
Education
:
• South Lyon East High School Diplom
a
• Currently enrolled in Dan Patricks School of
Sportscasting B.D. 2024
Leadership Experience
:
• Camp Counseling at Camp Michawan
a
• Highschool Sports & Robotic
s
• College Sport
s
• Rock Climbing and Ultimate Frisbee Teams
Skills and Pro
fi
ciencies
:
• Esports Casting - Controller endorsement
s
• Sports Analytics & Management - College Courses
• Sports Broadcasting - College Courses
Overall Online Presence
:
• Professional Headshot, Customized Page info & UR
L
• 81 connections, Active on Youtube, Twitch, & Twitter
Conten
t
• Grade: Average to Good Online Presence

10. COMPETITION
Mari Jamz
Noteworthy Experience
:
• Volunteer of the Month - United Against Poverty (UP)
Orlando, F
L
• Led a 2-3 group team as SPC/CPL in military
.
• Directed groups of 3-7 people in media/
fi
lm/audio
production
Michelle Montaine
HEADSHOT HEADSHOT
Industry Experience
:
• Student in Sports Broadcasting &
graduate from Full Sail University
Education
:
• Full Sail University Grad. - Sound Production Associates of
Science
• Full Sail University - Sports Bradcasting certi
fi
cate
• USA Central Personnel Security Clearance Facility (CCF)
Skills and Pro
fi
ciencies
:
• Pro
fi
cient in Adobe Premiere
• Pro
fi
cient in Adobe Photosho
p
• Pro
fi
cient in AVID ProTools / Logic Pro / Ableton / FL Studi
o
• Great Research & Analytical Skills
• Great Commuication, Liason, and Journalism Skills
Overall Online Presence
:
• 2 connections, no banner image customized,
professional headshot, pro
fi
le not very detailed yet, no
published articles, active on other social media
platforms like Twitter and Instagram, LinkedIn URL not
customized yet. Grade: Average - Good 78 of 100
Industry Experience
:
• Sinclair Broadcast Grou
p
• Sports Reporter, Host, Digital Content
Education
:
• The University of Texas at Austin Bachelor of Science
(B.S.) in Civil Engineering
• Minor in Mathematics, Statistics, & Data Analysis
Leadership Experience
:
• Girl Scouts of USA Volunteer since Sept. 201
3
Skills and Pro
fi
ciencies
:
• Microsoft Of
fi
c
e
• Public Speaking / Communication
s
• Time Management & Customer Service
Overall Online Presence
:
• 500+ connections, no banner image customized,
professional headshot, detailed pro
fi
le, some published
articles, active on other social medias, LinkedIn URL
not customize
d
• Grade: Average to Good, 84 out of 100

11. BRAND POSITION
I have a sports background in Basketball, Baseball, and other sports at
some of the higher levels of competition.
This became a passion for me naturally, enjoying the development of
players and sports overall.
I served in the military for about 5 years where I learned to embrace core
values like honor, respect, resilliancy, and work ethic.
I am naturally a analytical person, provide great leadership skills, and
team building traits.
“NICKNAME: MJ”

12. NETWORKING &
MARKETING
Industry Events & Organization
s
• Leadership Trends - Maria Spitale
‣ Jan. 6, 2023 | FULL SAIL UNIVERWSIT
Y
• Convo w/ Orlando Magic / Sports Host Dante Marchitelli
‣ Jan. 6, 2023 | FULL SAIL UNIVERSIT
Y
• From Vision to Reality - Eric Rutledge & Jamilla Herrin
g
‣ Jan. 6, 2023 | FULL SAIL UNIVERSITY
Digital Marketing
• Primary Content: I will create engaging sports content that
shows me actively playing these sports. I will also promote other
athletes and variaties of sports through social media journalism
and reporting. Me having a magician archetype I’m able to mesh
sports, music, and popular culture together and that helps keep
content fresh and will always be able to provide interesting
content.
• Primary Tools: I started with Twitter and Instagram to build
engagement (3 to 5 days a week) . I will also use Youtube to give
more exclusive content to fans (1-2 times a month).
• Website: I will use my digital portfolio site to help build brand
awareness online for google and SEO searches. I will also use
elements of my digital website for my social media platforms and
creating another resume.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m open to more Sports Media mentors to help with my development
on screen and off screen. While also helping to perfect my journalism
and unique style. I have mentors that I shadow that are CEO’s of
sports agencies, tech, business, and entertainment companies. Their
lifestyle and missions are usually more than just having a standard 9
to 5. The mentors I look up to usually have higher callings and are able
to create their days however, while still being ef
fi
cient with planning
and getting the missions completed successfully.
Formal Education
• Full Sail University Grad. - Sound Production
Associates of Science
• Full Sail University - Sports Bradcasting certi
fi
cate
Technical Skills
• Pro
fi
cient in Adobe Premiere
• Pro
fi
cient in Adobe Photosho
p
• Pro
fi
cient in AVID ProTools / Logic Pro / Ableton / FL
Studio
Soft Skills
• Great Research Skills
• Great Commuication and Journalism Skills
• Great at Marketing and Public Relation
s
• Great at Time & People Management
• Great at Customer Service

14. MARI JAMZ
Sports media is always looking to increase
engagement on social media platforms to diverse
audiences, and capture the younger fans attention. Well what I do is create
online campaigns, and implement strategies that connects popular culture
and Sports media. Which gets growing fans who are or want to be more
active in the community to engage with the content effectively.
“
Picture of You
Goes Here

15. REFERENCES
27-3031.00 - public relations specialists. O*NET OnLine. (n.d.).
Retrieved January 11, 2023, from https://
www.onetonline.org/link/summary/27-3031.0
0
27-3011.00 - broadcast announcers and radio disc jockeys.
O*NET OnLine. (n.d.). Retrieved January 11, 2023, from
https://www.onetonline.org/link/summary/27-3011.00
27-4012.00 - broadcast technicians. O*NET OnLine. (n.d.).
Retrieved January 11, 2023, from https://
www.onetonline.org/link/summary/27-4012.00
Kaufman, D. C. (2021, January 18). Step inside Everette Taylor's
art-
fi
lled Manhattan loft. Architectural Digest. Retrieved
January 14, 2023, from https://www.architecturaldigest.com/
story/step-inside-everette-taylors-art-
fi
lled-manhattan-loft
Paul. (2020, July 19). Say hello to Dante Marchitelli. Orlando Magic
UK. Retrieved January 14, 2023, from https://
orlandomagicuk.com/blog/say-hello-to-dante-marchitelli
/
Hladik, M. (2022, August 10). Q&A with ESPN's Jay Harris on being
a mentor, the impact of Stuart Scott, guitars, golf & more. The
Spun: What's Trending In The Sports World Today. Retrieved
January 14, 2023, from https://thespun.com/more/sports-
media/q-a-with-espns-jay-harris-on-being-a-mentor-the-
impact-of-stuart-scott-guitars-golf-more
Michelle Montaine. LinkedIn. (n.d.). Retrieved January 14,
2023, from https://www.linkedin.com/today/author/
michelle-montaine-05b60aa3
Dawson Shifferd - student - full sail university | linkedin.
(n.d.). Retrieved January 14, 2023, from https://
www.linkedin.com/in/dawsonshifferd