2. REACHING VETS
• Veterinarians and technicians purchase vaccines for their clinics and the have
plenty of choices.
• So a key strategy was to create individual detail sheets on each vaccine that
highlights the threat of a particular disease, how the Merial vaccine works and the
point-of-difference among competitors.
• Additionally, comprehensive pieces share important information about the entire
line of Merial vaccines for cats and dogs.
3. TEACHING PET OWNERS
• It’s essential that the technical information provided to the veterinary
professionals is translated into consumer-friendly pieces as well. That inspired a
Pet-folio folder and individual brochures explaining potential health threats to
pets and the role of the corresponding vaccine.
• By providing these tools to veterinarians, it allows a partnership, in which we can
together help educate pet owners about the risk of disease for their cat or dog
and prevention options.
