Sales & Marketing Alignment: How to Synergize for Success
Presentation2
1.
2. Is a location where aircraft such as fixed-
wing aircraft, helicopters, and blimps take
off and land.
3. Is a company that provides air transport
services for traveling passengers and freight.
4. Today most countries have both Domestic
and International carriers. Governments
indulge in having their national carrier to fly
international routes even if they are
unprofitable. There are many reasons for this
strategy:
Each Government sees the potential of
world tourism and wishes to have a slice of
it. Airlines bring inbound tourists into the
country.
A national carrier is a source of pride.
5. A national carrier links with certain
destinations w/c other airlines do not reach
due to political reasons.
Airlines generate foreign exchange.
Airlines develop national tourism.
6. Airports
are controlled by each country’s
National Airports Authority. They govern the
standards of airports and their use.
Governments negotiate w/ one another to
grant certain freedoms of the air carriers of
other country such as:
• The right to overfly.
• The right to make a technical landing.
• The right to carry passengers and freight
from one’s territory to another.
• The right to carry passengers and freight
from another country to one’s own.
7. COMMUTER TRAFFIC
Connect small communities. They have
commuter planes including helicopters and
seaplanes to keep small towns connected to
larger cities.
REGIONAL AIRLINES
Serve certain regions within a country. They
have territorial license to provide passenger
and cargo services within well-defined areas.
8. TRUNK AIRLINES
Provide services to larger areas primarily
the principal cities of the country.
INTERNATIONAL AIRLINES
Connect the country to foreign countries.
9.
10. Control towers that oversee
the movement of aircraft in
the air and on the ground.
16. Loading aprons where planes are parked
and accessed by passengers and cargo.
Modern airports have overhead bridges to
unload passengers directly into airports.
17. Taxi ways are the internal
lanes connecting to the
runways.