Established in January 2014, we are a Raleigh, North Carolina-based—but globally staffed—boutique agency that focuses on publicity, promotion and partnerships exclusively for the interactive entertainment industry. Our talented team is comprised of video game-loving PR, marketing, creative and business development professionals. Collectively, we have decades of experience working for global video game developers, publishers and as journalists.

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Producing Brand-Enhancing PUBLICITY.
Delivering High-Impact PROMOTION.
Leveraging Stellar Relationships for High-Value PARTNERSHIPS.

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A B O U T U S
WHO is
UBERSTRATEGIST?
Established in January 2014, we are a Raleigh, North Carolina-based—but globally
staffed—boutique agency that focuses on publicity, promotion and partnerships.
Our talented team is comprised of video game-loving PR, marketing, creative and
business development professionals.
Collectively, we have decades of experience working for global video game developers,
publishers and as journalists. We can assist you in English or German.

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O U R C L I E N T S
WHO are our CLIENTS?
At any one time, we partner with a limited number of high-quality clients and
currently focus exclusively on the interactive entertainment industry.
MEDIA BROADCAST COMPANIES
ESPORTS ORGANIZATIONS
CONTENT CREATORS INFLUENCERS
DEVELOPERS PUBLISHERS
TECHNOLOGY SERVICE COMPANIES
NON-ENDEMIC BRANDS
HARDWARE ACCESSORY COMPANIES
TRADESHOW EVENT ORGANIZERS
NOT-FOR-PROFITS CHARITIES

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O U R C L I E N T S
We take particular pride in the fact that all of our clients have been
word of mouth referrals or in response to work we’ve done.
VIDEO GAMES ESPORTS MEDIATECHNOLOGY NOT FOR PROFITSHARDWARE ACCESSORIES

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O U R W O R K
WHAT DO WE DO?
PUBLICITY
PR STRATEGY PLANNING EXECUTION
PRESS TOURS EVENTS
CONTENT CREATOR COMMUNICATION
MOCK REVIEWS BUILD EVALUATIONS
PROMOTION
SOCIAL MEDIA MANAGEMENT
TRADE SHOWS EXPERIENTIAL ACTIVATIONS
INFLUENCER CO-MARKETING CAMPAIGNS
GO-TO-MARKET ADVICE
ORGANIC PAID PROMOTIONAL GUIDANCE
PARTNERSHIPS
HIGH-VALUE INTRODUCTIONS
STRATEGIC PARTNERSHIP BROKERING
INFLUENCER SPONSORSHIPS ENDORSEMENTS
PUBLISHER INVESTOR PITCH EVALUATIONS

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P U B L I C I T Y
We help you get the maximum amount of meaningful, positive publicity
for your company, product or service. Our clients were recently featured in:
Outlets represent some of the coverage achieved for our clients during the past year.
I N T E R N AT I O N A L , N AT I O N A L L O C A L T E C H H A R D WA R E

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P U B L I C I T Y
V I D E O G A M E S
E S P O R T S L I F E S T Y L E M O B I L E
Outlets represent some of the coverage achieved for our clients during the past year.

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O U R P U B L I C I T Y P R O C E S S
OUR PUBLICITY PROCESS
E S TA B L I S H
S H A R E D
V I S I O N 1 . O P T I M I Z E
O U T R E A C H R O A D M A P
3 . T R A C K , R E P O R T ,
A M P L I F Y
2 . TA R G E T E D
M E S S A G I N G
4 . A N A LY Z E
F I N E - T U N E

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O U R P U B L I C I T Y P R O C E S S
TELLING YOUR STORY
OUR PRIORITY with any client is to intimately know them and
their business. We want to deeply understand your vision for your
game or service—its backstory, mechanics, target audience,
inspirations, competitors and aspirations. This will help us craft a
compelling story that the media and gamers want (and need) to hear.
Go wild; this is your baby!
Once your game or service is available, we put it through its paces.
Why? So we can provide honest feedback from an outsider and industry
veteran perspective.
We build a flexible outreach roadmap based on your milestone
timetable. We consider asset availability, pending features, industry
trends, the competition, and important variables to recommend
ideal outreach timing and content. We’ll also help you discern what’s
newsworthy for maximum focus and positive impact.
Collaboratively, we compose the most effective messaging. We share
your voice but “translate” it into a format and dialect that is most likely
to elicit a positive response from editors, bloggers and content creators
(YouTube streamers, Twitch broadcasters and others).

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O U R P U B L I C I T Y P R O C E S S
We identify outlets and influencers most likely to find your
offer compelling and reach out with targeted one-on-one
media pitches. (Given sufficient lead time!)
We distribute your approved press releases and media blasts to
appropriate segments of our editorial database – currently over 4,500
verified and carefully segmented interactive entertainment and
technology editors and content creators. We can target by territory,
outlet type, geography and editorial interests.
We track opens, clicks and replies, following up tactfully with
personalized outreach and ICYMI (In Case You Missed It) alerts,
without nagging (or annoying) editors. Then we analyze results,
collaborate with you to enhance or add messaging, and plan the next
outreach activity by updating the outreach timeline.
OUTREACH THAT WORKS

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O U R P U B L I C I T Y P R O C E S S
We handle the cumbersome bits: vetting legitimate editors and
established content creators, future interest tracking and managing
requests for preview or review product keys, code or samples.
We help fine tune interview responses and actively look for non-
traditional exposure opportunities for you – panels, advisory calls,
roundtables, etc.
You’re always in the know. We provide real-time and comprehensive
campaign coverage reporting. We distill coverage highlights,
recommend pull quotes, share outlet reach and summarize tone of the
coverage, along with suggested follow-ups.
BEYOND THE PITCH

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O U R P R O M O T I O N P R O C E S S
PROMOTION
With extensive senior level expertise in advertising, marketing
and promotional events, we provide you with tried-and-true and
out-of-the-box ideas to help you achieve maximum exposure at
reasonable costs.

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O U R P R O M O T I O N P R O C E S S
Our extensive network of proven, competent partners – media agencies,
creative firms, event organizers, content creators, videographers and
more – helps us scale and provide specific expertise.
We help you identify and suggest potential marketing partners likely
to offer you high-impact organic and paid promotional opportunities.
Once approved, we make introductions, help steer the conversation and
monitor agreed-upon execution to achieve a positive outcome.
We remain the primary point of contact or have you work with them
directly, based on your preference.
We work with you to learn about your preferences, unique needs,
value propositions, goals, budget and target audience.
CONTENT CREATION
CO-MARKETING

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O U R P R O M O T I O N P R O C E S S
EVENTS
TRADESHOWS
We have successfully organized over a hundred
attention-earning press tours, themed press events
and trade show appearances.
We can do as little or as much as you require: help
identify suitable venues, schedule editor or partner
meetings, assist you with memorable activations or
procure hardware and accessories. We can also
bolster your “boots on the ground” team, connect
you with cosplayers, spokesmodels, shoutcasters,
celebrities and more – or staff the entire event.

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SOCIAL MEDIA
COMMUNITY
We can help with your social media and community management.
For our active PR clients we automatically amplify all positive press coverage
through our own social media channels.
We also have programs to supplement your social media content posting or
can completely manage your channels with regular, engaging and audience-
optimized content, supported by monthly reporting.
O U R P R O M O T I O N P R O C E S S

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PARTNERSHIPS
We have conceived and brokered $10+ million in reciprocal
marketing partnerships and executed mutually-beneficial
sponsorships with fashion, music, technology, entertainment,
sports and big box retail brands.
O U R P A R T N E R S H I P S P R O C E S S

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O U R P A R T N E R S H I P S P R O C E S S
Outlets represent some of the partnerships maintained during the past year.

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O U R P A R T N E R S H I P S P R O C E S S
CONNECTING THE DOTS
We specialize in high-value introductions and developing
strategic partnerships to benefit you.
We routinely work with developers, publishers (including first party),
hardware manufacturers, accessory makers, music artists and labels,
athletes, esports teams and organizers, content creators, talent agencies
and even select investors.
In short, we can provide you with access to just about anyone in and
around the video game industry. We make initial introductions, but
are happy to develop, negotiate and manage value-add partnership
programs and brand sponsorships on your behalf.

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OUR EXPERTISE
to fit YOUR BUDGET
We do all this on a monthly retainer, with pricing based on services
needed, the length of engagement and a few other variables.
Retainers typically range from $5,000 to $10,000 a month.
However, we love collaborating with folks just starting out, non-profits and
smaller indies. We’d be thrilled to discuss working together with you in a
manner that prioritizes your most pressing needs and fits your budget.

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C A S E S T U D Y
CASE: ALPHADRAFT
AlphaDraft entered the DFS (daily fantasy sports) market for esports in early 2015 as
the least known compared to its competitors. AlphaDraft sought to raise its visibility,
secure its seed fundraising round, and, if possible, wanted to be acquired prior to DFS
giants DraftKings or FanDuel expanded their model into esports.
Achieved over 300+ pieces of press coverage—Forbes, Fortune, TechCrunch, LA
Times, VentureBeat, ESPN, Wall Street Journal, Sports Illustrated, IGN, Fox Sports,
Playboy, etc.—quickly establishing AlphaDraft as the leader in the emerging DFS
esports space. We also secured and coordinated several speaker engagements and
interviews for AlphaDraft’s CEO, negotiated and secured heavily discounted high-
visibility branding, Twitch sponsorships at E3 and PAX Prime, and ultimately
assisted in a successful $5 million seed round raise and an acquisition by FanDuel
after only six months
CHALLENGES
DELIVERED
RESULTS

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C A S E S T U D Y
CASE: XOTIC PC
XOTIC PC is a mid-sized integrator and online merchant of gaming PCs. Despite being in business with stellar
consumer satisfaction ratings since 1999, XOTIC PC was relatively unknown within gamer circles. They only
minimally benefited from its existing infrequent PR outreach, as editors would attribute coverage to the manufacturer,
not XOTIC PC. The company also participated minimally in gaming tradeshows, limiting core gamer awareness.
Through a co-branded PR and seeding initiative, we helped XOTIC PC actually benefit from editorial coverage,
while still providing partners with favorable press reviews for a win-win. We significantly expanded the outlets
regularly covering XOTIC PC’s systems, adding NotebookCheck, Tom’s Hardware, Maximum PC, and others. We
established a trade show, influencer and press event seeding program that grew XOTIC PC’s negligible event
visibility significantly across all major (and several indie) gaming events at next to no cost. By jointly and creatively
branding loaner systems for developer, publisher, key partners and XOTIC PC, we were able to dramatically increase
the open display of loaner systems at tradeshows (as opposed the frequent “under the counter” hidden loaners that
do not truly benefit the hardware vendor), and replace other PC vendors with XOTIC PC as systems of choice.
CHALLENGES
DELIVERED
RESULTS

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C A S E S T U D Y
CASE: MAD CATZ
Mad Catz approached us in late October, requesting assistance in promoting its Saitek™ Heavy Equipment Precision
Control System (HEPCS) for the very popular Farming Simulator. Mad Catz then asked us to secure last-minute
holiday gift guide coverage for more than 25 combined Mad Catz, Tritton and Saitek products.
We organized a multi-pronged outreached that announced the HEPCS and leveraged its elevated experience
compared to playing the highly popular Farming Simulator with mouse and keyboard only, bundling the game with
the hardware for editor convenience. We followed this with outreach based on the fact that HEPCS also works
quite well with other simulator titles, including Euro Trucking Simulator and Train Simulator. Coverage included
Polygon, Kotaku, IGN, Ten Ton Hammer, TheDevilDogGamer (Youtube), Vice / Motherboard, Boy’s Life Magazine
and others. We also supported Mad Catz at one of the largest farming shows, which led to several key strategic
partnership opportunities. These included several agriculturally focused universities and technical schools, as well
as the national headquarters of Future Farmers of America (FFA). Despite being mid-November before the holiday
gift guide outreach was requested, we secured 42 gift guide inclusions and 21 standalone reviews.
CHALLENGES
DELIVERED
RESULTS

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H E A R D A B O U T U S ?
THE BUZZ
“…a born leader who has great instincts and a proven track record.
There are few as connected, intelligent and easy to work with.”
Nate Hunt, Vice President, Wikia
“With a background in marketing, social media, PR,
gaming, and all-around business acumen, I found him an
invaluable partner.”
Jason Santa Maria, CCO, IN8 Games
“A self-motivated marketing and PR machine, his
professionalism and creativity is only outmatched by his
energetic and charismatic personality.”
Jayson Dubin, President CEO, Playwire Media
“Mario’s vast and varied experience in all things gaming, from
both the client and vendor side, across multiple marketing
disciplines, gives him a unique perspective, and amazing network
with which to help gaming companies grow their business. He
truly is a “do-it-all” kind of guy. On top of that, he is a complete
pleasure to work with - great team player, always accessible - that
you forget he is not a full-time member of your in-house team.”
Kim Salzer, Startup Advisor and Former Activision Executive
“Mario has a deep understanding of clients’ needs, and does
a fabulous job at matching partners together for projects that
maximize resources and visibility for everyone involved.”
Amber Dalton, Director of Event Sponsorships, Twitch

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H E A R D A B O U T U S ?
THE BUZZ
“Mario and his team have been invaluable in increasing
our visibility in the highly competitive PC gaming industry
through high-impact PR coverage, opening partnership doors,
significantly bolstering our social media presence, and all around
being a trusted and well-connected partner that fully integrates
with our marketing team. We typically forget he’s a consultant.”
Joshua Triplett, COO, XOTIC PC
“Helped us get a foothold with our new competitive
gaming technology in North America, thanks to his
excellent network and exemplary PR work.”
Arne Peters, Vice President, ESL Technology, formerly COO,
CDV Software Entertainment
“In the twenty years I have been in advertising, I have
rarely come across anyone better at marketing. I highly
recommend his ability, creativity and energy.”
Cara Scharf, President, Fearless Media
“Mario is a value add across the board. His PR experience and
contacts allow him to open doors and get things done at a pace
that matches any startup. Mario was able to get an amazing
amount of coverage in gaming, eSports, mainstream, consumer
and tech outlets, along with handling interviews, speaking
engagement requests and industry event participation. He
continuously goes above and beyond what is expected and
educates everyone around him with a humble exuberance.”
Matt Reilly, Co-Founder, AlphaDraft

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V E R I F Y U S !
REFERENCES
TODD PETERSON
CEO CO-FOUNDER, ALPHADRAFT
EMAIL: petersonto@gmail.com
PHONE: 858.245.7463
ARNE PETERS
VP, STRATEGIC RESOURCES, ESL
EMAIL: a.peters@eslgaming.com
PHONE: +49.174.307.5027
CARA SCHARF
PRESIDENT, FEARLESS MEDIA
EMAIL: cara@fearless-media.com
PHONE: 646.392.6090

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L E T ’ S G E T S T A R T E D
CONTACT US
MARIO R. KROLL, MBA
President, ÜberStrategist, Inc.
EMAIL: mario@uberstrategist.com
PHONE: (O) +1.646.844.8388 / (D) +1.646.844.8983
SKYPE: SpinDrMario
LINKEDIN: linkedin.com/in/mariokroll