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Canyon Creek Prospectus
1. INVESTMENT
PROSPECTUS
Contents: Pg.
Investment Objectives 1
Development History and Future 2
The Relevant Market 3
Investment/Financial Details 4
The Canyon Creek Builders Team 5
Appendices
Demographic Modeling 9
Media Articles 10
Marjorie Cox Bio 14
John Cox Bio 15
Canyon Creek Plats 16
Canyon Creek Maps 18
1
2. Investment Objectives
Canyon Creek Builders is looking for investors that are seeking short-term
investments with an expected return greater than standard money market interest or CD
interest rates to balance a portfolio that my include securities which have proven volatile in
recent years.
Canyon Creek Builders seeks initial investments with a term of six (6) months to fund
construction, marketing, and closing of single-family homes within the Canyon Creek
development. Home construction will occur during the first 90-120 days of the investment
with the balance of the term used for marketing and closing.
Investments will be secured by a Deed of Trust, with the investor holding title to the
property during the construction and sales period. With an expected average loan-to-value
ratio of 75%, each investment would provide an average equity position of 25%. The risk
management profile includes a General Liability policy by JCP, builder’s risk insurance for
each house and Certificates of Insurance by the primary subcontractors.
Canyon Creek Builders looks to use the private capital market to take advantage of its
experience and market opportunities to develop the Canyon Creek subdivision. With seven
closings over a nine-month period and numerous lost sales in Canyon Creek due to lack of
available inventory, Canyon Creek Builders is well-positioned to succeed with the strategy
outlined within this Prospectus.
1
3. Canyon Creek Development – History and Future
Nestled in the rolling landscape of North Montgomery County is Canyon Creek
Development. Upon completion, the development will include over 225 homes ranging from
1,600 to 2,500 square feet in size on lots from 50’ to 60’ in width.
The original sixty homes were constructed from 2004 – 2006 by a nationally
recognized builder. In 2007, the previous developer sold seventeen lots in Section 1, and an
additional 35 acres of undeveloped land that will yield 150 lots, to John W. Cox Partners,
LTD (JCP). JCP initially sponsored two local custom builders to construct homes. In 2009,
JCP transitioned to its own building company, Canyon Creek Builders. The previous builder,
a publicly traded company, sold the original sixty houses over a two-year period during the
market peak.
As developer/builder, JCP has constructed and sold eight homes in eighteen months.
Canyon Creek Builders - Recently Sold Homes
Date Address SF Price $/SF
10/3/2008 1780 Canyon Lake Creek Dr 2,223 $204,000 $91.77
5/30/2009 1794 Canyon Lake Creek Dr 1,750 $164,500 $94.00
6/4/2009 1796 Canyon Lake Creek Dr 2,016 $179,500 $89.04
8/14/2009 1792 Canyon Lake Creek Dr 2,182 $197,000 $90.28
8/21/2009 1762 Canyon Lake Creek Dr 2,182 $204,500 $93.72
11/20/2009 1768 Canyon Lake Creek Dr 1,750 $169,750 $97.00
2/3/2010 1764 Canyon Lake Creek Dr 2,182 $206,000 $94.41
2/15/2010 1776 Canyon Lake Creek Dr 1,750 $171,000 $97.71
Average 2,004 $93.49
Of the 17 lots acquired in Section 1, JCP has six remaining lots on which to build
homes. Upon completion of Section 1, JCP will extend Amy Lee Lane to develop thirteen
lots for the next phase of construction.
The community, with cottage-style homes, offers a six-acre nature preserve with
walking trail to its residents. A Dog Park and soccer fields will be featured in Section 2.
The property is bounded by White Oak Creek to the east, Longmire Road to the north, Tink
Calfee road to the west and offset from Highway 105 to the south in Conroe, Texas.
2
4. The Market
Canyon Creek Builders engaged Metrostudy to perform a market analysis in order to
provide a third-party perspective of the potential of this project. Metrostudy is the nation’s
leading provider of primary and secondary market information to the housing, retail and
related industries.
During 2009, the Conroe market supported the sale of 64 new construction homes in
the same price point as Canyon Creek (Metrostudy, p. 5). Further, over 100 of the 338 new
construction closings in the Conroe Market Area during the twelve months of 2009 were on
50’-55’ lots, comparable to Canyon Creek (Metrostudy, p. 24).
Metrostudy’s report indicates that Canyon Creek has the potential to absorb 10 – 12
new homes in 2010 (Metrostudy, p. 11). A copy of the report is available upon request.
Recent articles from the Houston Business Journal and The Houston Chronicle
addressing job growth, market conditions and the impact of the recession on the area are
included in the Appendix.
3
5. Investment/Financial Details
Canyon Creek Builders is seeking investors to provide financing for the construction
of six homes in the remaining Section 1 and commencement of Section 2 during 2010.
Investors will be paid interest ranging from $4,500 to $6,000 for an annualized rate of return
of 9%, upon closing of the home; specific earnings dependent upon the original loan amount
and maturity. The investor will hold a Deed of Trust to the property until the final closing to
the consumer. Upon the sale of the initial home, investors will have the opportunity to roll
the funds into the construction of a new home.
One-half of the principal investment would be paid at building commencement with
the balance payable in sixty days. The investment interest, equivalent to an annualized rate
of 9.0%, will be paid at closing of the house to the consumer. If the investment term exceeds
six months, the interest rate will increase at a rate of .05% per month, up to a maximum total
interest of 10.2% per annum on the investment.
The opportunities by investment in each proposed house are listed below.
Period/ Annualized
Lot Plan Sales Price Loan Amount Mos Rate Total Interest
Lot 1 Azalea $197,400 $120,000 6 9.0% $4,500
Lot 2 Magnolia $171,000 $120,000 6 9.0% $4,500
Lot 9 Azalea $197,400 $142,000 6 9.0% $5,325
Lot 11 Lily $225,600 $160,000 6 9.0% $6,000
Lot 12 Bluebonnet $206,800 $147,000 6 9.0% $5,513
Lot 13 Azalea $197,400 $142,000 6 9.0% $5,325
Lot 15 Paintbrush $188,000 $136,000 6 9.0% $5,100
Lot 18 Lily $225,600 $160,000 6 9.0% $6,000
With plans and specifications pre-approved by the Canyon Creek HOA Architectural
Control Committee on platted lots, Canyon Creek Builders can commence building within
days of funding by investors. The average construction timeframe is 90-120 days. The
Company seeks to have eight homes on the ground during 2010.
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6. The Canyon Creek Builders Team
Marjorie Cox is responsible for the day-to-day operations including home
construction, marketing, sales and financing activities of Canyon Creek Builders. After a
three-year stint in home building and residential real estate brokerage, Ms. Cox began a
twenty year commercial real estate career in the 1980’s. Ms. Cox provided real estate
outsourcing duties to Fortune 100 companies in program management, transactions and
operational oversight prior to engaging in the development of Canyon Creek.
John Cox acts in an advisory capacity to the home building efforts. Mr. Cox
developed twenty subdivisions consisting of 250 lots in Galveston County over thirty years.
Further, he performed as general contractor in over 50 homes in order to stimulate the market
in these projects. After relocating to Lake Conroe in 2004, Mr. Cox acquired two
subdivisions for development in Stewart Hill and Canyon Creek. Mr. Cox will implement
the development of future sections in Canyon Creek as market conditions warrant.
Bruce Eskildsen is the superintendent for Canyon Creek Builders in which he is
responsible for engaging and managing sub contractors for the construction of houses. Mr.
Eskildsen has constructed homes in The Woodlands and Montgomery County for 30 years,
having worked for several large builders during the initial development phase of The
Woodlands. He obtains and performs comparisons of bids, manages tasks and schedules,
ensures compliance with local codes, and reviews work through completion.
Melinda Zuber is the on-site sales representative for Canyon Creek and is directly
responsible for marketing homes to walk-in traffic, a prospect database, and via the real
estate community. Ms. Zuber was licensed as a Realtor and Accredited Buyer
Representative in 1983. She has been a dynamic member of the real estate community in
The Woodlands and Spring and joined Keller Williams Conroe/Lake Conroe in 2007.
Actively involved in numerous community organizations, Ms. Zuber is a Chamber of
Commerce Diplomat, member of Lions Club, Toastmasters, Commercial Real Estate
Association of Montgomery County as well as several roles with St. James Church.
Catherine Wagner supports the team as office manager in the implementation of
contractor schedules, monitoring permit and utility processes, and review and payment of
invoices. She also assists with marketing, and buyer coordination.
Resumes of the principals are included within the Appendix.
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7. Canyon Creek Builders
Investment Team
Marjorie Cox John Cox
Operations Advisor
Sales Agent/
Superintendent Office Manager
Marketing
The marketing platform for Canyon Creek has included a billboard on Highway 105,
website at www.canyoncreeklife.com, direct mail campaign to over 20,000 targeted
consumers, web-based marketing, Zillow, Trulia, CraigsList, Multiple Listing
Service/TEMPO, and advertising in publications including The Courier, Houston Chronicle,
Review-It Magazine, and Homes Focus Magazine.
Other Relevant Experience: The Canyon Creek Builders team has constructed an
additional six homes in three communities outside of Canyon Creek during this period to
grow its market share. The business strategy includes a “Build On Your Lot” program in
which owners fund the construction of custom homes on their own property with three
completed during 2009-2010.
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8. Disclaimer
Investors should consider carefully information contained in this real estate building
prospectus including investment objectives, risks, charges and expenses. You may request
any additional data, information or supporting documents regarding this development and the
construction of homes in Canyon Creek. Please consult an investment advisor, appraiser, or
real estate broker familiar with market conditions. Please read the prospectus carefully and
understand any inherent risks in real estate before investing.
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10. Demographic Modeling
The Houston-Galveston Area Council (H-GAC) is a regional planning agency for the
Houston region. Organizationally, H-GAC is a voluntary association of local governments
and local elected officials in the 13-county Gulf Coast Planning Region – an area of 12,500
square miles with almost 5.4 million people. H-GAC’s chief mission is to serve local
governments today while helping them plan for tomorrow.
H-GAC’s Forecasting Group develops long range forecasting for Population and
Employment in the Houston Transportation Management Area (TMA) that includes
Brazoria, Chambers, Galveston, Fort Bend, Harris, Liberty, Montgomery, and Waller
Counties. Canyon Creek is located in Montgomery County.
The Forecast Horizon by H-GAC demographic modeling is for the period from 2005
to 2035. The chart below represents the Population Forecast for the subject area; specifically
Canyon Creek located in zip code 77304, the City of Conroe, Montgomery County. While
the growth in 77304 from 2005 to 2035 is projected at 182%, the period from 2010 to 2015
in which the expansion of Canyon Creek will occur represents a growth of 18% in the zip
code 77304.
Houston-Galveston Area Council Population Forecast
30,000 250,000
25,000 200,000
Households
20,000
150,000
15,000
100,000
10,000
5,000 50,000
0 0
05
06
07
08
09
10
11
12
13
14
15
16
17
18
19
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
20
Year
77304 Conroe Montgomery County
The data in the above chart can be located at http://www.h-
gac.com/rds/forecasts/default.aspx.
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13. City may be quick to exit recession
By NANCY SARNOFF Copyright 2010 Houston Chronicle
May 6, 2010, 7:59PM
Modest job growth throughout 2010 will help boost Houston's real estate market, Houston
economist Barton Smith said Thursday in what was his last forecast speech as head of the
University of Houston's Institute for Regional Forecasting.
Houston is working its way out of the recession more quickly than he and most other
observers anticipated, said the longtime prognosticator and UH economics professor, who is
retiring at the end of the summer.
“The old wisdom that because Houston was so late in getting into the recession that it would
be late in getting out of it simply proved to be wrong,” he said during a luncheon speech in
the Imperial Ballroom of downtown's Hyatt Regency Houston.
Modest job growth
His forecast shows employers creating no more than 1,500 new jobs per month throughout
the rest of this year. Job growth should accelerate in 2011 and beyond with regional growth
leveling off at 2 percent to 2.5 percent per year over the next five years.
Smith cited two key reasons Houston's economy has held up better than most of the country:
a fast oil price recovery and stable home prices.
The lack of a significant drop in home prices meant that Houston-area residents didn't
experience as sharp a decline in personal wealth as the rest of the nation, Smith said, and that
puts area consumers in a much better position to aid in the recovery.
Home prices fell last year by 0.2 percent. Values today, he said, are no different from their
2007 highs.
“Houston never participated in the home price bubble,” Smith said. “There was no need for
prices here to correct.”
Even though the area lost almost 100,000 jobs last year, the local housing market is in much
better shape today than in the mid-1980s because new construction slowed more quickly in
response to the latest downturn than during the oil bust in the earlier decade.
Indeed, the market for new construction took the biggest hit in the real estate industry as
builders pulled back on construction long before the recession hit Houston.
But developers should look to the future, Smith said.
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14. In the year 2035
By 2035, the Houston metropolitan area is expected to have a population of 9.5 million with
a work force of 4 million.
This long-term growth will require an enormous amount of new real estate capital over the
next 25 years: more than 850,000 new homes; more than 330,000 new apartment units; and
approximately 110 million square feet of office space and 90 million square feet of
commercial retail space, according to the Institute for Regional Forecasting.
While the central city will see some of this growth, most will occur in suburban Harris
County and its surrounding counties, which will capture almost 80 percent of the population
growth and 64 percent of employment.
The 2035 population in Fort Bend and Montgomery counties will each exceed more than 1
million.
“The boundaries of Houston are growing dramatically,” Smith said.
“The boundaries of Houston are growing dramatically,” Smith said.
Other predictions from Smith's forecast:
• The apartment market should capture more renters as mortgage rates rise.
• Companies should be able to take advantage of lower premiums on top-class office rents.
• Some retail vacancies may become permanent as shop owners have chosen newer space.
nancy.sarnoff@chron.com
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15. Marjorie L. Cox
713.398.5734
EXPERIENCE
Morning Cloud Investments, LLC 2006-2010
President
Perform real estate consulting and buyer/tenant representation in Montgomery County.
Develop, as joint venture partner, the expansion of Canyon Creek in Conroe, Texas.
Managed construction of eleven homes in Montgomery and Galveston County.
Plum Creek Timber 2004-2006
Director Land Asset Management Services
Managed the disposition of non-strategic properties via an outside real estate firm and twelve
internal team members. Implemented program, as reported to Wall Street in December,
2003, which was a key business strategy encompassing the sale of 1.2 million acres valued at
$500 million over a seven year period to provide capital to invest in strategic timber lands.
Trammell Crow Company 1994-2003
Senior Vice President
Managed outsourced corporate real estate services provided to McKesson Corporation based
in San Francisco, CA with annual account budgets of $4.8 million.
Provided management oversight for corporate accounts based in Houston, Texas which
included Facilities Management, Transaction Services, Project Management and Office
Services with responsibility for annual budgets of $7.5 million. Generated net revenues in
excess of $700,000 over a three-year period on the Compaq account.
Provided ad hoc real estate consulting to the Company’s client base in order to service
unique real estate assignments or in the pursuit & expansion of new business.
EDUCATION
Bachelor of Science – Housing; Business Administration Minor 1985
The University of North Texas; Denton, Texas
Texas Real Estate Broker 1987
0343919
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16. John W. Cox
281.910.2003
EXPERIENCE
John W. Cox Realty & Investments, Inc. 1978-2010
President
Owned and operated residential brokerage and development firm with operations in
Galveston County. Engaged in (via self, employees or independent contractors) real estate
sales, property management and appraisals from 1978 to 1994.
Appointed as Commissioner by Galveston County Probate and District Courts to serve in
Eminent Domain proceedings including the locale known as Kemah Boardwalk.
Developed various subdivisions in Galveston and Montgomery Counties by acquisition of
land, completion of engineering and permitting, and construction of roads and utilities. Sold
lots to builders on a take-down basis as well as constructed homes to generate interest in
community. Over the past ten years, projects have included:
2007 – Acquired Canyon Creek, Section 1 lots and development acreage
2005 – Developed Stewart Hill a 37-lot subdivision in Montgomery, Texas
2004 – Developed Prairie Knoll II a 49-lot subdivision in LaMarque, Texas
2000 – Developed Prairie Knoll Estates, a 59-lot subdivision in LaMarque.
Bank of Galveston 1972-1978
Senior Vice President
Managed real estate and commercial lending departments.
Texas City National Bank 1959-1972
Vice President
Administered consumer loans, public and community relations.
EDUCATION
Bachelor of Arts 1957
Southern Methodist University; Dallas, Texas
Southwest Graduate School of Banking 1965
Southern Methodist University; Dallas, Texas
Texas Real Estate Broker 1977
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