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1. Facebook Marketing for Local Businesses

2. What is Facebook?
Once a private and exclusive social media
network for college students, Facebook has
now expanded into the most popular online
social network for people of all ages.
Businesses are using it as an online network to
connect with their current and prospective
customers by building relationships that
ultimately help them increase sales.
Facebook Marketing for Local Businesses

3. What Can Your Business Do on Facebook?
Add photos of your business and products
Share helpful, engaging, relevant content with fans
Offer promotions and discounts on products or services
Update your fans on the latest news in your industry
Get feedback from your customers
and much more…
Facebook Marketing for Local Businesses

4. Facebook Usage Statistics
Facebook Marketing for Local Businesses
64% of Users
Log In DAILY
There Are
1.3 BILLION
Monthly Active
Facebook Users
40% of Users
Check Facebook
MULTIPLE Times
Per Day

5. Facebook Usage Statistics
Facebook Marketing for Local Businesses
53% Females
and 47% Males
Use Facebook
50% of Facebook
Users are in the
18-34 Age Group
1 BILLION
Mobile Users
Log In to
Facebook

6. Facebook Usage Statistics
Facebook Marketing for Local Businesses
Every 20 Minutes
on Facebook:
1 Million Links
Shared
2 Million Friends
Requested
3 Million
Messages Sent
Every Minute
on Facebook:
510 Comments
Posted
293,000 Status
Updates Made
36,000 Photos
Uploaded

7. Benefits of Using Facebook
Facebook Marketing for Local Businesses
• Increased Exposure
• Reduced Marketing Costs
• Generates Leads
• Effective Targeted Marketing
• Increased Web Traffic

8. Benefits of Using Facebook
• Better Search Engine Rankings
• Increased Foot Traffic
• Increased Customer Loyalty
• Competitive Advantage
• Multiple Marketing Tools
Facebook Marketing for Local Businesses

9. Facebook Page Features & Tools
Page Insights
Facebook Customer Reviews
Promoted Posts
Facebook Offers
Facebook Graph Search
Facebook Marketing for Local Businesses

10. Ways to Get More Facebook Fans
Tell Your Existing
Customers & Clients
Facebook Ads
Create Content
that is Shareable
Facebook Marketing for Local Businesses

11. How to Engage with Your Fans
Offer Special Deals
and Discounts
Give Helpful
Tips & Advice
Talk to
Your Fans
Share Something
They Can Relate To
Facebook Marketing for Local Businesses

12. How to Engage with Your Fans
Let Them Know
About Job Openings
Notify Them
About Special Events
Have Contests
Facebook Marketing for Local Businesses

13. Facebook Mistakes to Avoid
Spamming
Not Adding Visuals to Your Posts
Not Being ConsistentX
Disrespecting Your Fans
X
X
X
Facebook Marketing for Local Businesses

14. Facebook Mistakes to Avoid
Sharing Stories That Are Too Personal
Turning Off Comments
Not Knowing the Facebook
Terms and ConditionsX
X
X
Facebook Marketing for Local Businesses

15. Thank You for Viewing This Presentation
Ready to Get Started on Facebook?
Contact Me Today!
www.overflowlocal.com
Facebook Marketing for Local Businesses