Mark Drager and Kyle Wilson of Phanta Media hosted an hour long session walking through the 10 Secrets to Building a Successful Video Business for the "Adobe Ask A Video Pro Webinar Series"
Marel Q1 2024 Investor Presentation from May 8, 2024
How to Build A Successful Corporate Video Business
1. How to Build a Successful
Corporate Video Business
Presenters:
Mark Drager, Founder
Kyle Wilson, Head of Post Production
#ExtraordinaryVideo
phantamedia.com
TODAY’S TOPICS:
// WHAT IS CORPORATE VIDEO TODAY AND HOW DO LOCAL MARKETS SHAPE YOUR OFFERING?
// WHERE ARE THE GROWTH OPPORTUNITIES?
// THE 10 SECRETS TO BUILDING A SUCCESSFUL VIDEO PRODUCTION BUSINESS
// THE TOOLS OF THE TRADE: A PRODUCTION PIPELINE THAT PRODUCES RESULTS
2. About Phanta Media
// Est. 2006
// Current Internal Structure: 10 People in the Business
// 2x Business Development
// 2x Producers
// 3x Editors
// 1x Motion Graphics
// 1x Part Time Admin / PA / Copy Writing
// Myself
// …and Freelancers
#ExtraordinaryVideo
phantamedia.com
5. What is corporate video today and how
do local markets shape your offering?
#ExtraordinaryVideo
phantamedia.com
6. What is Corporate Video?
Marketing // Promotion // Communications
Operations // Reputation Management
Social Media // Lead Generation // Sales
#ExtraordinaryVideo
phantamedia.com
7. What is Corporate Video?
Corporate Video is about helping business people
achieve their business goals.
#ExtraordinaryVideo
phantamedia.com
8. How Do Local Markets
Shape Your Offering?
Local Economies
Local Market Needs
Local Budgets
#ExtraordinaryVideo
phantamedia.com
9. How Do Local Markets
Shape Your Offering?
Local Economies
Local Market Needs
Local Budgets
Expectations / Project Types / Approaches
#ExtraordinaryVideo
phantamedia.com
10. Where are the growth opportunities?
#ExtraordinaryVideo
phantamedia.com
11. VALUELOW HIGH
BUDGETS
LOW
HIGH
Marketing & Promotion
!
Branded Content
!
Content Production
!
Training Content
!
Internal Communications
#ExtraordinaryVideo
phantamedia.com
12. VALUELOW HIGH
BUDGETS
LOW
HIGH
Marketing & Promotion
!
Branded Content
!
Content Production
!
Training Content
!
Internal Communications
#ExtraordinaryVideo
phantamedia.com
13. The 10 secrets to building a successful
video production business
#ExtraordinaryVideo
phantamedia.com
14. What matters is whatever a client values…
no more and no less.
SECRET #1:
What really matters?
#ExtraordinaryVideo
phantamedia.com
15. Your mindset is the most
important trait.
SECRET #2:
What dictates success?
#ExtraordinaryVideo
phantamedia.com
16. Money on the Side
Full Time Freelance
Small Shop
Large Firm
Built to Sell
SECRET #3:
Know your goal.
#ExtraordinaryVideo
phantamedia.com
17. You can’t copy and paste how
others market, sell or run their business.
SECRET #4:
Don’t steal.
#ExtraordinaryVideo
phantamedia.com
18. Build your business around your
passion and it won’t feel like work.
SECRET #5:
Find your passion.
#ExtraordinaryVideo
phantamedia.com
19. People want to work with people who
know what they’re talking about.
SECRET #6:
Start with what you know.
#ExtraordinaryVideo
phantamedia.com
20. “Market your mission, not your product.”
SECRET #7:
Stand for something.
WISTIA - APRIL 23RD 2014
#ExtraordinaryVideo
phantamedia.com
21. It’s easier to sell when others deliver the work
!
It’s easier to make big promises when you
know you/your team can deliver
!
If you can’t sell, find someone who can.
SECRET #8:
You have to sell.
#ExtraordinaryVideo
phantamedia.com
22. Never whitelable
Own your IP
Fight for the rights to display it
Do whatever it takes to build your portfolio
SECRET #9:
Your portfolio is your livelihood.
#ExtraordinaryVideo
phantamedia.com
24. The tools of the trade: A production
pipeline that produces results
#ExtraordinaryVideo
phantamedia.com
25. How to Build a Successful
Corporate Video Business
Presenters:
Mark Drager, Founder
Kyle Wilson, Head of Post Production
#ExtraordinaryVideo
phantamedia.com
TODAY’S TOPICS:
// WHAT IS CORPORATE VIDEO TODAY AND HOW DO LOCAL MARKETS SHAPE YOUR OFFERING?
// WHERE ARE THE GROWTH OPPORTUNITIES?
// THE 10 SECRETS TO BUILDING A SUCCESSFUL VIDEO PRODUCTION BUSINESS
// THE TOOLS OF THE TRADE: A PRODUCTION PIPELINE THAT PRODUCES RESULTS