How often do you have a stunning business idea, an exciting project or a new-fangled gizmo that will take the world by storm, if only…? Well, consider this exploratory path, the steps if you will to success (based on one short comment made by Debbie Millman of Design Matters – “desire leads to courage leads to confidence”). Here’s hoping this will help you take the leap. Any leap. Be that a bold marketing move. A crucial small business decision. Or implementing video as a new communications tool. And to that end, remember there’s no sense spending time whining about what you can’t have. The critical initial decision is about the ‘what’ of it. It can get scary as you analyze fit because you’ll soon realize the most common stumbles are: lack of funding, poor people skills, reluctance to follow through, a mismatch in business or bad management. So, it’s vital that you ask yourself, if you want it, do you want it badly enough to go the distance?

1. The Path to Success.
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If you tell yourself,“I want it”.
Then want it badly enough to go the distance.
Written by B. E. Hunt

2. phantamedia.com
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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Desire...
...passion or drive is the force behind everything. And it needs to be
strong enough to counter the uncertainty of outcome – knowing that
you’ll never have all the information you need at the outset and never
feel completely ready to start.
If you’re waiting for that, don’t bother.
SHOWING UP
strategic thinking.

3. phantamedia.com
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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Just Showing Up...
...is the most important move you can make
because it signals your unconscious that you’re
serious. If that means butt-in-chair, making-the-
call or walking-the-walk, do it!
SHOWING UP
strategic thinking.

4. phantamedia.com
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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...grows organically with
time and accomplishment.
SHOWING UP
Courage...
strategic thinking.

5. phantamedia.com
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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Discipline, grit, stick-to-it-iveness
will get you through a lot of
challenging meetings and late
nights.
SHOWING UP
Determination.
strategic thinking.

6. phantamedia.com strategic thinking.
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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...increases with mileage on that business
opportunity, campaign or project.
SHOWING UP
Confidence...

7. phantamedia.com strategic thinking.
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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Nothing remarkable can be won
without taking some risks.
SHOWING UP
Stamina in the face of risk.

8. phantamedia.com strategic thinking.
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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Congratulations and…
what’s your next project?
SHOWING UP
Succeed. Fail.
Sometimes the worst thing
turns out to be the best thing
that could’ve happened.

9. phantamedia.com strategic thinking.
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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Loop back to courage as
often as necessary.
SHOWING UP
Resilience.

10. phantamedia.com strategic thinking.
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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...things to take longer and the work to
be harder than you ever imagined!
SHOWING UP
Expect...

11. phantamedia.com strategic thinking.
The Path to Success.
DESIRE COURAGE DETERMINATION CONFIDENCE FACING RISK TURNING POINT RESILIENCE EXPECT FINISH
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...because you can’t utilize what you’ve
learned on the way if you don’t go all the way.
SHOWING UP
Finish.

12. phantaMEDIA
It’s important to do a thorough post-mortem
of your venture at its completion (or really at
any step along the way). Distill the what, why
and how of it. Focus is a powerful tool that will
allow you to realize strengths, challenges,
business priorities and the steps necessary
to move forward.
So, ask yourself, what’s next?
phantamedia.com strategic thinking.

13. phantaMEDIA
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