New Generation Retail Project: The Future Store Initiative Metro Group’s Future Store starts the experience with a digital Personal Shopping-Assistant attached to your shopping cart. Engaging the customer while continuously empowering them to make informed choices. Best-of-breed technology is combined with User-Centred Design enables the customer to smartly navigate the shopping environment and find preferred products. Strategically placed Info-Terminals also engages the shopper to explore recipes or search for that special item on their list. Then “Self-Checkout” or not, it’s your choice.

1. Personal Shopping Assistant

2. New Generation Retail Project:
The Future Store
Beginning the experience with a digital Personal Shopping-Assistant attached to your
shopping cart. Engaging the customer shopping experience while continuously empowering
them to make informed choices. Best-of-breed technology in combination with User-Centred-
Design enables the customer to smartly navigate the shopping environment and find preferred
products. Strategically placed Info-Terminals also engages the shopper to explore recipes or
search for that special item on their list. Then "Self-Checkout" or not, it's your choice.

3. Info-Terminal: Fruit & Vegetables
Fresh & Easy information at a glance +
features: recipes, health tips and much more.
© Mark Magnusson

4. Distinctive Lifestyle Categories:
Example: Holidays, Types, Topical
© Mark Magnusson

5. Pork Cutlet
Including print functions + links to Recipe suggestions
© Mark Magnusson

6. Recipe Suggestion
Including preparation time
+ full print functionality
© Mark Magnusson
Preferred Wine Suggestion
You don't have to be a somelier to choose the
perfect wine.
© Mark Magnusson

7. Food & Non-Food Colour Categories
© Mark Magnusson

8. FutureStore
Co-Branding
An essential part of driving retail business are Brand partners. The flexible interface
design allows the brands to directly connect with the shopper, unprecedented in any
other advertising media. The Point-of-Purchase boundaries completely dissolves,
reaching the consumer right in the retail environment.

9. Time-out screens
Animations move to natural breath-cycles
allowing Shoppers to decompress.
© Mark Magnusson
In-Store Location-Based MotionAds
MotionAds for Health & Beauty products
appear on your PSA in the Pharmacy section.
© Mark Magnusson

10. Top-Shelf Distinctive Solutions
Right Time, Right Place, Right Audience

11. Dynamic Signage Soltions
Retail Location based Advertising creates
Right Time + Right Place purchase response
© Mark Magnusson

12. Check it out!
Branded DIY check-out
© Mark Magnusson