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MPAD
Sustainable Success
Who is MPAD?

• Award-winning Truro-based marketing, public relations, advertising
  and design agency
• Founded in 1999
• Funding from the Prince’s Trust
• Work with organisations in Cornwall and South West
• Clients in sectors including Third Sector / Charity, Sustainable /
  Renewables, Professional Services and Tourism
• Working towards sustainability since 2007
The reasons behind our green drive




•   New business opportunities
•   Good PR
•   Win awards
•   Positive impact on the bottom line
•   Make a difference to our local, national and international community
•   Personal interest
Our key focus
• Reduce electricity consumption
• Reduce business and personal car miles travelled
• Reduce office waste going to landfill
Electricity consumption
•   During 2010/11 we reduced electricity consumption by 564.7 p/kWh
•   CO2 reduced by 0.78 tonnes
•   Cost saving of £120.98
•   2011/12 increase usage of 147.8 p/kWh
•   Number of people in office increased from 10 to 14
•   Per person per month average fell from 23.54 to 17.40 p/kWh
Business and personal car
miles
•   In four years we have saved:
•   14662 personal car miles
•   11254 business car miles
•   £4,601 in expenses
•   1406 kg CO2 (1011/1112)
Office waste
•   0809 – 91% recycled
•   0910 – 89% recycled
•   1011 – 97% recycled
•   1112 – 93% recycled
•   1196 kg saved from landfill
How we have done this
Electricity consumption
• Measure and monitor consumption weekly
Electricity consumption
• Introduced a ‘Switch it off’ policy
Electricity consumption
• Used oil filled heaters instead of night
  storage heaters
• New nightstorage heaters installed
Business and car miles
•   Measure miles saved
•   Cluster meetings
•   Car share
•   Use other modes of transport
•   Moved office
Office waste
• Measure and monitor
• Weigh waste
But…
• We can do more…
2012/13Targets
• Set baseline figure for visitor miles to MPAD
• Reduce electricity consumption by 5%
• Monitor current sustainable print buying
• Set print buying baseline
• Reduce business car miles travelled by 5%
• At least 90% of waste should be recycled
• Continue to use most sustainable means of transport to
  get work
• Maintain legal register
• Maintain and update EMS
• Achieve ISO14001
Not everything works!
But when it does…

• Best Individual – Highly Commended (Cornwall Sustainability
  Awards 2008)
• Best Small Managed Business – Runner Up (Cornwall Sustainability
  Awards 2008)
• Best Individual – Winner (Cornwall Sustainability Awards 2009)
• The Sustainability Award (South West) – Winner (British Chambers
  of Commerce Awards 2011)
The future…
• Buy premises and make as sustainable as possible
• Invest in green energy opportunities

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MPAD environment presentation 12

  • 2. Who is MPAD? • Award-winning Truro-based marketing, public relations, advertising and design agency • Founded in 1999 • Funding from the Prince’s Trust • Work with organisations in Cornwall and South West • Clients in sectors including Third Sector / Charity, Sustainable / Renewables, Professional Services and Tourism • Working towards sustainability since 2007
  • 3. The reasons behind our green drive • New business opportunities • Good PR • Win awards • Positive impact on the bottom line • Make a difference to our local, national and international community • Personal interest
  • 4. Our key focus • Reduce electricity consumption • Reduce business and personal car miles travelled • Reduce office waste going to landfill
  • 5. Electricity consumption • During 2010/11 we reduced electricity consumption by 564.7 p/kWh • CO2 reduced by 0.78 tonnes • Cost saving of £120.98 • 2011/12 increase usage of 147.8 p/kWh • Number of people in office increased from 10 to 14 • Per person per month average fell from 23.54 to 17.40 p/kWh
  • 6. Business and personal car miles • In four years we have saved: • 14662 personal car miles • 11254 business car miles • £4,601 in expenses • 1406 kg CO2 (1011/1112)
  • 7. Office waste • 0809 – 91% recycled • 0910 – 89% recycled • 1011 – 97% recycled • 1112 – 93% recycled • 1196 kg saved from landfill
  • 8. How we have done this
  • 9. Electricity consumption • Measure and monitor consumption weekly
  • 10. Electricity consumption • Introduced a ‘Switch it off’ policy
  • 11. Electricity consumption • Used oil filled heaters instead of night storage heaters • New nightstorage heaters installed
  • 12. Business and car miles • Measure miles saved • Cluster meetings • Car share • Use other modes of transport • Moved office
  • 13. Office waste • Measure and monitor • Weigh waste
  • 14. But… • We can do more…
  • 15. 2012/13Targets • Set baseline figure for visitor miles to MPAD • Reduce electricity consumption by 5% • Monitor current sustainable print buying • Set print buying baseline • Reduce business car miles travelled by 5% • At least 90% of waste should be recycled • Continue to use most sustainable means of transport to get work • Maintain legal register • Maintain and update EMS • Achieve ISO14001
  • 17. But when it does… • Best Individual – Highly Commended (Cornwall Sustainability Awards 2008) • Best Small Managed Business – Runner Up (Cornwall Sustainability Awards 2008) • Best Individual – Winner (Cornwall Sustainability Awards 2009) • The Sustainability Award (South West) – Winner (British Chambers of Commerce Awards 2011)
  • 18. The future… • Buy premises and make as sustainable as possible • Invest in green energy opportunities