This document provides information about Nathan E. Ayer's background and experience in product development and management. It outlines his education at Ithaca College, core competencies including new product development and project management. It also provides details of his work history managing various product lines and companies. Examples of products he has worked on include reusable shopping bags, a foot orthotic, an infant formula mixing machine, and outdoor lighting and sports equipment brands. Contact information is provided to inquire about fee-based consulting services.

1. © Linckia LLC. January 2012
Product Manger / Product Engineer
Proven track record conceptualizing design in the product development industry.

2. © Linckia LLC. January 2012© Linckia LLC. January 2012
Fee Based Consulting
© Altitude, Inc. 2011 2
Background
Attributes
• Proven Execution Skills
• Global Skill Set
• Engineering / Autocad / Solid Works
• Manufacturing Prototype
• Channel Distribution
• Tech savvy early adopter
Contact: Nathan E. Ayer
• Public profile: LinkedIn
• 504 Thompson Hill Road,
Weybridge, VT 05753
• Email: Ayer.nathan@gmail.com
• Phone: 415.624.6732
Vermont native
• Born and raised in Middlebury VT
• Inherently solid work ethic & desire to
contribute to community & career
aspirations.
Ithaca College, Ithaca NY
• Bachelor of Arts in Economics
• Double Minor -Business & Theater
• Varsity athlete
• Alpine skiing
• Lacrosse
US News & World Report Best Colleges 2013 Edition :
Ithaca College ranks top 10 of Best Colleges Regional
Universities in Northern US

3. © Linckia LLC. January 2012© Linckia LLC. January 2012
Fee Based ConsultingCore Competencies
New Product
Concept
Ideation
Patent
Analysis &
Formation
Project
Management
Research
Product
Concept
Prototype
Development
Product
Development
Domestic &
International
Product
Sourcing
Customer &
Partner
Relationship
Raising
Capital

4. © Linckia LLC. January 2012© Linckia LLC. January 2012
Fee Based ConsultingWork History
• Product Manager & Product Engineer at ADK Packworks
• August 2011 – Present
• Product Manager &Product Engineer at Linckia LLC
• June 2009 – Present
• Product Engineer at Grate Ideas Inc. Pool Grating and Accessories
• June 2009 – December 2010
• Sales Director at Latitude 15 Outdoor Performance Apparel
• June 2008 – December 2010
• Project Manager at Linckia LLC
• January 2007 – June 2009
• Logistics Coordinator at Linckia LLC
• June 2005 – January 2007

5. © Linckia LLC. January 2012© Linckia LLC. January 2012
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Work Examples
• ADK Packworks
• PediYeti
• LEX Infant Formula Machine
• Snapalite
• Hammer Head Sleds
• AirCrib
• NEOS and ULU

6. © Linckia LLC. January 2012© Linckia LLC. January 2012
Fee Based ConsultingADK PackWorks
ADK PackWorks is a
reimagined pack and bag
company currently focusing
on reusable shopping bags
• Managed product
development & design
• Managed line extensions
• Overseas product &
component sourcing
• Product costing
• Managed website and
branding efforts.

7. © Linckia LLC. January 2012© Linckia LLC. January 2012
Fee Based ConsultingPediYeti
The PediYeti is a simple solution to painful Plantar
Fasciitis.
• Managed product design and engineering
• Mold manufacturing
• Package design
• Identified and managed distribution partner
• Located and managed US based production /
sourcing of materials
• Managed fulfillment
• Patent research and development

8. © Linckia LLC. January 2012© Linckia LLC. January 2012
Fee Based Consulting
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Linckia Express LLC
Press Play to View Video
Linckia Express is a startup venture working
to build a safe and convenient infant formula
dispensing and mixing machine
• Raised over $1M for product development
• Managed engineering partners
• Developed patented dispensing and mixing
technology
• Hand built first functional breadboard
prototype (see video)
• In depth patent research and development
• Managed market research
• High level networking into the 4 major infant
formula companies in the US
• Secured a leader in small appliance
commercialization/distribution
• Created business plan and scope of work
documents

9. © Linckia LLC. January 2012© Linckia LLC. January 2012
Fee Based ConsultingSnapaLite
SNAP
Snapalite is lighting to make
outdoor activities safe.
• Managed product and
packaging design
• Sourced in China
• Identified and solidified
distribution partner
• Factory direct to
distribution partner
maintaining high margins
with low overhead.
• Patent research and
development

10. © Linckia LLC. January 2012© Linckia LLC. January 2012
Fee Based Consulting
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Hammerhead Sled
From 2009 to 2011 Hammerhead sleds sales
declined. Linckia was retained to help the company
regain market share.
• Navigated market strategies to reestablish brand
• Negotiated licenses for exclusive distribution
• Identified and implemented lower cost
manufacturing source
• Lowered overhead

11. © Linckia LLC. January 2012© Linckia LLC. January 2012
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AirCrib
The AirCrib is an inflatable basinet
designed for working and traveling
parents
• Identified and managed Asian
manufacturing partner
• Redesigned AirCrib to meet
updated material and safety
regulations
• Managed branding including
imagery, website, packing, promo
material
• Developed new patented features

12. © Linckia LLC. January 2012© Linckia LLC. January 2012
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NEOS & ULU (Owned by Linckia)
• Researched and identified potential acquirers
• Assisted with the negotiations and final sales of both companies.
NEOS was sold to Norcross Safety Products, now part of Honeywell. ULU was sold to Chaco
Inc., now part of Wolverine World Wide.