Integrated marketing and sales for increased profits

•

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If you are looking for a top level view of the changes taking place in marketing and sales, and want to increase leads, sales and profits, then watch this presentation. Lead generation is a vital activity but sales result can be improved by having an integrated approach to marketing and sales activities. This presentation outlines what an integrated approach could look like and it highlights the importance of aligning buyer and sales cycles. It touches on the attraction marketing and sales 2.0 model and also positions various technology solutions for marketing and sales across the marketing and sales cycle.

Business News & Politics

Improve Lead Generation and Sales by:
Integrating Marketing and Sales
Aligning Buyer and Seller Cycles
Sales 2.0 and Attraction Marketing
Technology for Marketing & Sales

Mark Stonham
Business Development Consultant
www.wurlwind.co.uk
mark@wurlwind.co.uk

THE BUYER’S CYCLE

There are various
steps/stages a buyer
goes through

AIDA
Seven stages

What’s important is
aligning sales activity
with the buyer

www.wurlwind.co.uk

THE SALES CYCLE

5 key stages
to gaining
a customer

www.wurlwind.co.uk

ALIGNING BUYER + SALES CYCLES

www.wurlwind.co.uk

OUTBOUND SALES APPROACH

Buyer Seller

“Hunting”

Lead
Generation!

www.wurlwind.co.uk

OUTBOUND SALES APPROACH

Buyer Seller
People not
looking, and “Hunting”
not
interested Lead
Generation!

www.wurlwind.co.uk

OUTBOUND SALES APPROACH

Buyer Seller
People not
“Hunting”
looking, and
not
Lead
interested
Generation!

www.wurlwind.co.uk

ATTRACTION MARKETING

Buyer Seller
“Looking” “Available”

“Ready”

www.wurlwind.co.uk

TECHNOLOGY FOR MARKETING + SALES

Social Media
Search/Content Marketing

Hub – Website, Blog

Email
Multi-touch Follow-up
Multi-media, Multi-channel

CRM
SFA / Contact Mgmt / e-commerce

CRM/Email/Social Media

www.wurlwind.co.uk

To improve your lead generation,
sales, customer service and profits

Contact

Mark Stonham
Business Development Consultant
www.wurlwind.co.uk
Mobile 07980 929896
Email: mark@wurlwind.co.uk
www.Twitter.com/markjstonham

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Integrated marketing and sales for increased profits

1. Improve Lead Generation and Sales by: Integrating Marketing and Sales Aligning Buyer and Seller Cycles Sales 2.0 and Attraction Marketing Technology for Marketing & Sales Mark Stonham Business Development Consultant www.wurlwind.co.uk mark@wurlwind.co.uk

2. THE BUYER’S CYCLE There are various steps/stages a buyer goes through AIDA Seven stages What’s important is aligning sales activity with the buyer www.wurlwind.co.uk

3. THE SALES CYCLE 5 key stages to gaining a customer www.wurlwind.co.uk

4. ALIGNING BUYER + SALES CYCLES www.wurlwind.co.uk

5. OUTBOUND SALES APPROACH Buyer Seller “Hunting” Lead Generation! www.wurlwind.co.uk

6. OUTBOUND SALES APPROACH Buyer Seller “Hunting” Lead Generation! www.wurlwind.co.uk

7. OUTBOUND SALES APPROACH Buyer Seller People not looking, and “Hunting” not interested Lead Generation! www.wurlwind.co.uk

8. OUTBOUND SALES APPROACH Buyer Seller “Hunting” Lead Generation! www.wurlwind.co.uk

9. OUTBOUND SALES APPROACH Buyer Seller People not “Hunting” looking, and not Lead interested Generation! www.wurlwind.co.uk

10. ATTRACTION MARKETING Buyer Seller “Looking” “Available” “Ready” www.wurlwind.co.uk

11. ATTRACTION MARKETING Buyer Seller “Looking” “Available” “Ready” www.wurlwind.co.uk

12. ATTRACTION MARKETING Buyer Seller “Looking” “Available” “Ready” www.wurlwind.co.uk

13. TECHNOLOGY FOR MARKETING + SALES Social Media Search/Content Marketing Hub – Website, Blog Email Multi-touch Follow-up Multi-media, Multi-channel CRM SFA / Contact Mgmt / e-commerce CRM/Email/Social Media www.wurlwind.co.uk

14. To improve your lead generation, sales, customer service and profits Contact Mark Stonham Business Development Consultant www.wurlwind.co.uk Mobile 07980 929896 Email: mark@wurlwind.co.uk www.Twitter.com/markjstonham

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Integrated marketing and sales for increased profits