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Social Media Blueprint for B2B Success

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Mark Stonham
Mark Stonham

This presentation highlights 5 stages and 5 tips per stage to help Business Owners, Marketing and Sales people to use Social Media effectively and progressively to meet the B2B Sales challenges of sales-ready leads, sufficient leads and extended sales cycles.

BusinessTechnology
1 of 15
Mark Stonham Business Development Director Marketing & Sales Technology Consultant www.wurlwind.co.uk [email_address] Social Media for Business – a Blueprint for Success 1. Audience - Attract 2. Value – Engage 3. Commitment - Nurture 4. Destination - Transact 5. Develop – Deliver
Social Media Networks
[object Object],[object Object],[object Object],B2B Sales Challenges
Social Media Blueprint Advanced – Transformation Social CRM Intermediate –Community ShipServ, SAP Community Entry – Connect Jim Connolly, Indium Solo Small < 25 people Medium 25-99 people
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. Audience - Attract
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1a. Listen to the Market
[object Object],[object Object],1b . Listen to your Contacts
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2. Value - Engage
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],3. Commitment - Nurture
3a. Influence - Klout
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],4. Destination - Transact
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],5. Develop - Deliver
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Summary
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Next Steps

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Social Media Blueprint for B2B Success

  • 1. Mark Stonham Business Development Director Marketing & Sales Technology Consultant www.wurlwind.co.uk [email_address] Social Media for Business – a Blueprint for Success 1. Audience - Attract 2. Value – Engage 3. Commitment - Nurture 4. Destination - Transact 5. Develop – Deliver
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  • 4. Social Media Blueprint Advanced – Transformation Social CRM Intermediate –Community ShipServ, SAP Community Entry – Connect Jim Connolly, Indium Solo Small < 25 people Medium 25-99 people
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