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Video Marketing - 12 ideas to help you win more business
1. Video Marketing
Presentation to
Business Over Breakfast Wessex
6 January 2011
By Mark Stonham
mark@wurlwind.co.uk
07980 929896
NB. Graphics and examples replaced by relevant links
4. Right message, right time, right
channel, right medium
Selling Cycle
Buyer Cycle
Attract
Awareness
Engage
Interest
Nurture
Desire
Transact
Action
Deliver
5. 12 video marketing ideas
• Presented to stimulate thought and discussion
• Video can also be a catch-all for ‘non-text’
• Many benefits available;
– traffic, brand, conversion etc.
• Many price-points;
– Depending on scope, quality, resource used etc.
• Useful distinction between;
– Video PRODUCTION and Video MARKETING
6. 1. Viral Video
• Ben & Sam – Tinsel for Tots
• http://tonycoll.posterous.com/once-in-a-
while-a-video-just-makes-you-proud
11. 6. The About Us Page
The Hero’s Journey
http://en.wikipedia.org/wiki/Monomyth
&
The Prospect’s Journey
Interesting outline at http://www.inflexion-
point.com/Blog/bid/38920/The-Buyer-s-Journey-Revisited-Part-Two
18. Summary
• Video in context of Marketing and Sales
• 12 ideas to stimulate your thoughts
• Implementation options:
– Outsource,
– Assisted
– DIY
• Awareness, Education, Training
19. Video Marketing
Feedback
Questions
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