Best practices on email deliverability by Richard Gibson from Return Path

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Markedu - Innovative Marketing Education

Return Path's Richard Gibson presented Best practices on Email Deliverability at the Email Marketing Day @Your Desk organized by Markedu. Return Path is the market leader in deliverability and Richard provided some really great insights on how email marketers can improve deliverability. Getting to the inbox is no longer an easy feat, which is what makes this email deliverability best practices presentation by Richard Gibson remarkably relevant.

Business Technologie

Best Practices on Deliverability

Email Marketing Day @ Your Desk
Tuesday 4th October 2011

Presentation
from Markedu’s
Email Marketing
Day @Your Desk

Get Markedu’s Event Alert to be notified about
» the free Email Marketing Day @Your Desk
» the free Social Media Marketing Day @Your Desk
» the free Direct Marketing Day @Your Desk
» See webinars here

ISPs protect the world’s inboxes from Spam.

Global Delivery Rates
(1H 2011).

CALA

APAC

EMEA

NOAM

0,0% 20,0% 40,0% 60,0% 80,0% 100,0%

FACT: Email that gets blocked or junked
doesn’t get a click. No click, no revenue.

Spam takes many forms so it’s hard to tell
who’s who!

How can you help ISPs know you’re one of the good
guys?

First the basics…

There are 5 elements to
good reputation…

ISPs will open their doors.
(trusted email goes to the inbox)

Coming soon: Email Certification
Starting at 15:35 UK / 16:35 CET

Richard Gibson
Channel Relationship Manager, UK
richard.gibson@returnpath.net
@RichardGibson

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Uneak White's Personal Brand Exploration Presentation

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Organisational success today depends on effective communication and collaboration with individuals from cultures with varying beliefs and practices. Indeed, with the workforce increasingly comprised of people of varying cultural backgrounds, leaders must now prioritise the significance of cultural competence in the workplace. Ensuring cultural competence at every level of your organisation cannot be understated. While cultural disparities can manifest in different ways, as a leader, you must build deep and nuanced cultural competence skills and education to accurately spot, address and alleviate the various scenarios that can arise. Failing to recognise the importance of cultural competence or not acting to improve it can lead to cultural negligence. There are a few things to consider to ensure your organisation is on the right track. In this deck, you'll understand the importance of building cultural competence in the workplace. You'll also learn • The three (3) dimensions of Cultural Competence in the workplace • Key strategies to build a culturally competent workforce • Major benefits you stand to gain by having a culturally competent team.

Cracking the Cultural Competence Code.pptx

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Uneak White's Personal Brand Exploration Presentation

Cracking the Cultural Competence Code.pptx

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Best practices on email deliverability by Richard Gibson from Return Path

1. Best Practices on Deliverability Email Marketing Day @ Your Desk Tuesday 4th October 2011

2. Presentation from Markedu’s Email Marketing Day @Your Desk Get Markedu’s Event Alert to be notified about » the free Email Marketing Day @Your Desk » the free Social Media Marketing Day @Your Desk » the free Direct Marketing Day @Your Desk » See webinars here

3. The Email Universe

4. The Email Universe

5. The Email Universe

6. ISPs protect the world’s inboxes from Spam.

7. Your email is not reaching the inbox

8. Global Delivery Rates (1H 2011). CALA APAC EMEA NOAM 0,0% 20,0% 40,0% 60,0% 80,0% 100,0%

9. 19%

10. FACT: Email that gets blocked or junked doesn’t get a click. No click, no revenue.

11. Spam takes many forms so it’s hard to tell who’s who!

12. How can you help ISPs know you’re one of the good guys?

13. First the basics… There are 5 elements to good reputation…

14. Keep complaints to a minimum