Convert more virtual traffic into real money
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This document discusses ways to improve conversion rates on websites. It introduces the "FRODO" checklist, which stands for First Reaction, Orientation, Desirability, and Offers. Each step of the checklist is examined in detail, outlining factors like aesthetics, layout, and calls to action that can capture visitors' attention and encourage them to take desired actions like purchases. The document promotes signing up for online classes to learn additional techniques for boosting website leads and sales.
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Convert more virtual traffic into real money
- 1. &
- 2. CONVERT MORE VIRTUAL TRAFFIC INTO REAL MONEY— 16 WAYS A 4-FOOT MAN WITH HAIRY FEET CAN HELP YOU EXCLUSIVE WEBINAR
- 3. D Bnonn Tennant, www.informationhighwayman.com Cute daughter not included with this webinar YOUR HOSTS
- 4. THE “FRODO” CONVERSION RATE CHECKLIST
- 5. First Reaction Orientation Desirability Offers THE “FRODO” CONVERSION RATE CHECKLIST
- 7. “HOW DOES THE SITE MAKE ME FEEL?” FIRST REACTION
- 8. “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment FIRST REACTION
- 9. “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of seconds FIRST REACTION
- 10. “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of seconds ♦ emotional: deep-seated FIRST REACTION
- 11. “HOW DOES THE SITE MAKE ME FEEL?” ♦ intuitive snap judgment ♦ made within the first couple of seconds ♦ emotional: deep-seated ♦ very influential FIRST REACTION
- 12. 4 MAIN FACTORS FIRST REACTION
- 13. 4 MAIN FACTORS ♦ aesthetics FIRST REACTION
- 14. 4 MAIN FACTORS ♦ aesthetics ♦ layout FIRST REACTION
- 15. 4 MAIN FACTORS ♦ aesthetics ♦ layout ♦ images FIRST REACTION
- 16. 4 MAIN FACTORS ♦ aesthetics ♦ layout ♦ images ♦ expectations FIRST REACTION
- 20. “HOW DOES THE SITE MAKE ME FEEL?” Governs ODO (emotion > logic) FIRST REACTION
- 21. “ODO”: ORIENTATION, DESIRABILITY, OFFERS
- 22. ODO REPRESENTS SPECIFIC PAGE ELEMENTS… “ODO”: ORIENTATION, DESIRABILITY, OFFERS
- 23. …AND ONLY “ACE” ELEMENTS ARE EFFECTIVE: ATTENTION = CONTRAST + EYEPATH “ODO”: ORIENTATION, DESIRABILITY, OFFERS
- 24. ATTENTION = CONTRAST + EYEPATH (ACE)
- 29. ORIENTATION
- 30. “AM I IN THE RIGHT PLACE?” ORIENTATION
- 31. “AM I IN THE RIGHT PLACE?” ♦ site must look promising to prospect at first glance ORIENTATION
- 32. “AM I IN THE RIGHT PLACE?” ♦ site must look promising to prospect at first glance ♦ he must immediately be able to tell what it’s about ORIENTATION
- 33. “AM I IN THE RIGHT PLACE?” ♦ site must look promising to prospect at first glance ♦ he must immediately be able to tell what it’s about ♦ …and feel comfortable within seven seconds ORIENTATION
- 35. 4 FACTORS ♦ masthead (logotype + tagline) ORIENTATION
- 36. 4 FACTORS ♦ masthead (logotype + tagline) ♦ navigation ORIENTATION
- 37. 4 FACTORS ♦ masthead (logotype + tagline) ♦ navigation ♦ search ORIENTATION
- 38. 4 FACTORS ♦ masthead (logotype + tagline) ♦ navigation ♦ search ♦ headline ORIENTATION
- 42. DESIRABILITY
- 43. “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?” DESIRABILITY
- 44. “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?” Vp = G [ (RP=2Re+2Rt+Rm) −(IP = 4Ie + It + Im) ] DESIRABILITY
- 45. “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?” perceived value = perceived return − perceived investment DESIRABILITY
- 46. “DO I BELIEVE I’LL GAIN MORE THAN I INVEST?” perceived value = perceived return − perceived investment must be positive gradualize DESIRABILITY
- 48. EMOTION VALUE DESIRABILITY
- 49. EMOTION VALUE TIME DESIRABILITY
- 50. EMOTION VALUE TIME MONEY DESIRABILITY
- 53. 4 FACTORS ♦ headline ♦ copy DESIRABILITY
- 54. 4 FACTORS ♦ headline ♦ copy ♦ images—tease or demonstrate DESIRABILITY
- 55. 4 FACTORS ♦ headline ♦ copy ♦ images—tease or demonstrate ♦ information DESIRABILITY
- 59. OFFERS
- 60. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?” OFFERS
- 61. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?” ♦ make your objectives match your prospect’s OFFERS
- 62. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?” ♦ make your objectives match your prospect’s ♦ gradualize: develop logical thought sequences OFFERS
- 63. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?” ♦ make your objectives match your prospect’s ♦ gradualize: develop logical thought sequences ♦ lead capture = up to 4800% more sales OFFERS
- 64. “DO MY GOALS MATCH THE AVAILABLE OPTIONS?” ♦ make your objectives match your prospect’s ♦ gradualize: develop logical thought sequences ♦ lead capture = up to 4800% more sales ♦ 1 main offer, but “either/or” beats “yes/no” OFFERS
- 65. 4 FACTORS OFFERS
- 67. 4 FACTORS ♦ familiarity ♦ desirability OFFERS
- 68. 4 FACTORS ♦ familiarity ♦ desirability ♦ visibility OFFERS
- 69. 4 FACTORS ♦ familiarity ♦ desirability ♦ visibility ♦ phrasing OFFERS
- 73. Emotion Gradualize Repeat FIRST REACTION, ORIENTATION, DESIRABILITY, OFFERS Attention = Contrast + Eyepath MORE SALES & LEADS WITH FRODO & ACE
- 74. THESE ARE JUST THE MOST BASIC PRINCIPLES ….THERE ARE MANY-MANY-MANY MORE THE “FRODO” CONVERSION RATE CHECKLIST
- 75. LEARN THEM ALL IN… “ATTENTION-THIEVERY 101” Sign up now for free online classes www.attentionthievery.info