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Brian Massey, Author The Market for MeSurviving Job Loss and Building Your Lifetime Career Network
MarketerFreelancerLots of Job Searches
Provision for the Journey Simplify. Provisional Work. Freelance. http://www.sxc.hu/profile/haloocyn
There’s you… http://www.sxc.hu/profile/woodsy
There’s you…and a hiring manager -- somewhere. http://www.sxc.hu/profile/woodsy
If he publicizes his opening, you might find it on a job board. http://www.sxc.hu/profile/woodsy
Get In Line http://www.sxc.hu/profile/woodsy
80% of all job offers are made through a personal connection. http://www.sxc.hu/profile/woodsy 80% 100% of all freelance projects are made through a personal connection.
Freelancers can to create opportunities. http://www.sxc.hu/profile/woodsy 75% 75% of all jobs are not publicized.
Whether posted or unposted, you’ve got to connect with the Hiring Manager to Get the Interview
Let’s get a little geeky… Sarnoff's Law, Metcalf's Law, Reed's Law and YOU http://www.sxc.hu/profile/Morrhigan
The Network’s Value Grows Proportionally to the Number of Nodes Examples: ABC, NBC, Cable, Radio, Print http://www.sxc.hu/profile/costi Sarnoff’s Law
The Network’s Value Grows Proportionally to the Number of Connections Examples: The Internet, Fax Machines http://www.sxc.hu/profile/pmason44m Metcalf’s Law
The Network’s Value Grows Exponentially by Number of Networks Example: Your Brain, Facebook, Twitter, LinkedIn http://www.sxc.hu/profile/gerard79 Reed’s Law
http://www.sxc.hu/profile/gerard79 EVERYBODY has their own Network
Making Reed’s Law Work for You Your Network Plus…
Making Reed’s Law Work for You A Reason to Connect to Their Network
Making Reed’s Law Work for You Until you find…
Making Reed’s Law Work for You A Champion in the Hiring Manager's Network
A Champion in the Hiring Manager's Network Making Reed’s Law Work for You
The Champion Strategy Organize Your Contacts Friends, Family and Acquaintances Everyone but mortal enemies http://www.sxc.hu/profile/mulligand
The Champion Strategy Invite them into your Job Search http://www.sxc.hu/profile/woodsy
Start with Email Billions of users Create in days, not months Provides opt-out Allows messaging to everyone Email is the most efficient and accepted place to build your Network http://www.sxc.hu/profile/clix
The Champion Strategy Have a Job Posting or Company to Target http://www.sxc.hu/profile/Ayla87
The Champion Strategy Tell Your Network You're Looking for Contacts Near the Opportunity http://www.sxc.hu/profile/lusi
The Champion Strategy Find one or more Champions to help you apply http://www.sxc.hu/profile/erikjager
The Champion Strategy Apply through your Champion http://www.sxc.hu/profile/Avolore
The Magic Email Ask for help Offer to help them Tell them what to expect Tell them how to help. Don’t sell. Tell them how to opt-out Offer something of immediate value
The Tragic Email Try to sell them Include your resume or portfolio Ask them to “tell you if they hear of anything” Don’t let them opt-out Make it all about you
The Magic Email SUBJECT: I would like to know if you can help Dear [first name], I am exploring new career opportunities and would like your help. Freelancer Version I am building my __________ business, and would like your help.
The Magic Email Tell them exactly what to expect and offer to do the same for them. I’d like to send you an occasional e-mail describing a job or company I’m interested in. If you know anyone there or can tell me more about the company, it would be very helpful.  Of course, I'm happy to do the same for you if you’re interested. Freelancer Version I’d like to send you an occasional e-mail describing a company I’d like as a client. If you know anyone there or can tell me more about the company, it would be very helpful.
The Magic Email Make sure your email can be delivered. If you're willing to help, please add my e-mail address to your approved senders list. You will have the opportunity to opt -out of my e-mails at any time.
The Magic Email Let them know how to be removed from your list. If you do not wish to receive any more e-mails from me, reply to this message with “No Thanks” in the subject line, and I’ll take you off of my list.
The Magic Email Polite ending. Offer something of Value. Blog Post, Article, etc. Thank you for your consideration, [your name] [e-mail address] [phone number] P.S. You might be interested in a book that has inspired me to take an active role in managing my career. You can get your own copy at: http://www.MarketForMeBook.com
You Now Have Permission …to send what you said you would. “Do you know anyone at ___________?” “I’m interested in the position of ___________ at ___________. Do you know anyone that could tell me more about the job and the company?” Follow up emails can be found at: www.marketformebook.com/resources/sample-emails
The Champion Strategy Grow Your Network of Networks
Free “Emergency Edition” eBook provided by CardboardResume.com www.marketformebook.com
www.CardboardResume.com
The Magic Email for Freelancers and Job Seekers
The Magic Email for Freelancers and Job Seekers

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The Magic Email for Freelancers and Job Seekers

  • 1. Brian Massey, Author The Market for MeSurviving Job Loss and Building Your Lifetime Career Network
  • 3.
  • 4. Provision for the Journey Simplify. Provisional Work. Freelance. http://www.sxc.hu/profile/haloocyn
  • 6. There’s you…and a hiring manager -- somewhere. http://www.sxc.hu/profile/woodsy
  • 7. If he publicizes his opening, you might find it on a job board. http://www.sxc.hu/profile/woodsy
  • 8. Get In Line http://www.sxc.hu/profile/woodsy
  • 9. 80% of all job offers are made through a personal connection. http://www.sxc.hu/profile/woodsy 80% 100% of all freelance projects are made through a personal connection.
  • 10. Freelancers can to create opportunities. http://www.sxc.hu/profile/woodsy 75% 75% of all jobs are not publicized.
  • 11. Whether posted or unposted, you’ve got to connect with the Hiring Manager to Get the Interview
  • 12. Let’s get a little geeky… Sarnoff's Law, Metcalf's Law, Reed's Law and YOU http://www.sxc.hu/profile/Morrhigan
  • 13. The Network’s Value Grows Proportionally to the Number of Nodes Examples: ABC, NBC, Cable, Radio, Print http://www.sxc.hu/profile/costi Sarnoff’s Law
  • 14. The Network’s Value Grows Proportionally to the Number of Connections Examples: The Internet, Fax Machines http://www.sxc.hu/profile/pmason44m Metcalf’s Law
  • 15. The Network’s Value Grows Exponentially by Number of Networks Example: Your Brain, Facebook, Twitter, LinkedIn http://www.sxc.hu/profile/gerard79 Reed’s Law
  • 17. Making Reed’s Law Work for You Your Network Plus…
  • 18. Making Reed’s Law Work for You A Reason to Connect to Their Network
  • 19. Making Reed’s Law Work for You Until you find…
  • 20. Making Reed’s Law Work for You A Champion in the Hiring Manager's Network
  • 21. A Champion in the Hiring Manager's Network Making Reed’s Law Work for You
  • 22. The Champion Strategy Organize Your Contacts Friends, Family and Acquaintances Everyone but mortal enemies http://www.sxc.hu/profile/mulligand
  • 23. The Champion Strategy Invite them into your Job Search http://www.sxc.hu/profile/woodsy
  • 24. Start with Email Billions of users Create in days, not months Provides opt-out Allows messaging to everyone Email is the most efficient and accepted place to build your Network http://www.sxc.hu/profile/clix
  • 25. The Champion Strategy Have a Job Posting or Company to Target http://www.sxc.hu/profile/Ayla87
  • 26. The Champion Strategy Tell Your Network You're Looking for Contacts Near the Opportunity http://www.sxc.hu/profile/lusi
  • 27. The Champion Strategy Find one or more Champions to help you apply http://www.sxc.hu/profile/erikjager
  • 28. The Champion Strategy Apply through your Champion http://www.sxc.hu/profile/Avolore
  • 29. The Magic Email Ask for help Offer to help them Tell them what to expect Tell them how to help. Don’t sell. Tell them how to opt-out Offer something of immediate value
  • 30. The Tragic Email Try to sell them Include your resume or portfolio Ask them to “tell you if they hear of anything” Don’t let them opt-out Make it all about you
  • 31. The Magic Email SUBJECT: I would like to know if you can help Dear [first name], I am exploring new career opportunities and would like your help. Freelancer Version I am building my __________ business, and would like your help.
  • 32. The Magic Email Tell them exactly what to expect and offer to do the same for them. I’d like to send you an occasional e-mail describing a job or company I’m interested in. If you know anyone there or can tell me more about the company, it would be very helpful. Of course, I'm happy to do the same for you if you’re interested. Freelancer Version I’d like to send you an occasional e-mail describing a company I’d like as a client. If you know anyone there or can tell me more about the company, it would be very helpful.
  • 33. The Magic Email Make sure your email can be delivered. If you're willing to help, please add my e-mail address to your approved senders list. You will have the opportunity to opt -out of my e-mails at any time.
  • 34. The Magic Email Let them know how to be removed from your list. If you do not wish to receive any more e-mails from me, reply to this message with “No Thanks” in the subject line, and I’ll take you off of my list.
  • 35. The Magic Email Polite ending. Offer something of Value. Blog Post, Article, etc. Thank you for your consideration, [your name] [e-mail address] [phone number] P.S. You might be interested in a book that has inspired me to take an active role in managing my career. You can get your own copy at: http://www.MarketForMeBook.com
  • 36. You Now Have Permission …to send what you said you would. “Do you know anyone at ___________?” “I’m interested in the position of ___________ at ___________. Do you know anyone that could tell me more about the job and the company?” Follow up emails can be found at: www.marketformebook.com/resources/sample-emails
  • 37. The Champion Strategy Grow Your Network of Networks
  • 38. Free “Emergency Edition” eBook provided by CardboardResume.com www.marketformebook.com

Notes de l'éditeur

  1. 11 job searches11 freelance businessesTwo “non-freelance” businesses
  2. Simplify and SaveUnemployment InsuranceProvisioning WorkFreelance
  3. Personal network or recruiters
  4. Hiring managers are getting deluged.
  5. Friends, Acquaintances and Family
  6. Your Job Search network is a subset of your “social graph.” Some people won’t want to be bothered. Let them opt out.The difference between “I’m out of work. Tell me if you hear of anything” and “Can I send you an occasional email?”
  7. Networks respond to specific requests.
  8. The Champion provides information to improve your application, and can even walk your resume into the hiring manager’s office.
  9. Help others find workParticipate in LinkedIn, Facebook, TwitterBe an expert in your field