MarketLab provides unique supplies for medical and clinical facilities throughout the US. This presentation gives an overview of MarketLab’s company history.

2. • MarketLab is a multi-channel provider of
unique and hard-to-find specialty products &
services for healthcare professionals
• Located in Michigan, MarketLab is an active
supplier to over 95% of hospitals in North
America
• Founded in 1993 by Mike Bieker

3. The Tube Jockey
1994
As a sales rep focused on
Clinical Labs, Mike
recognized the need for
unique product…his first
“invention” was this blood
draw device to hold and
organize tubes
He experienced first-hand
the challenge of selling
this product via traditional
sales channels

4. 1997
Phlebotic, Inc. becomes
a direct-mail catalog
company
• “how can I achieve greater exposure
to the market?”
• Mike created a “brochure” to market
the Tube Jockey
• in YR #1 via the brochure…15,000
units were sold (from his garage)
• His idea became reality: unique lab
products sold via catalog media
• 15 years later, the MarketLab team
has taken that direct-mail catalog
concept from $200,000 to $50 million

5. 2005
MarketLab
targets the
Healthcare market
• In 2005, MarketLab expanded
outside the Clinical Lab into the
general healthcare market
ML5296, Respiratory Tube Holder

6. MarketLab Today
120,000 sq ft Headquarters & Distribution Center
Same day shipping of in-stock orders
15,000 sq ft Manufacturing Center
100+ team members
Corporate Headquarters
Caledonia, Michigan

7. MarketLab Specializes
in Unique and
Hard-to-Find Solutions
for the Healthcare
Professional

8. • If you can't find exactly what you're looking
for in the MarketLab catalog or need an
innovative solution to a unique challenge, let
us know. We will find it for you.
• For more information about our products or
to get a quote on a large quantity order or
custom solution, contact MarketLab today.