Market Research Reports, Inc. has announced the addition of “Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Brazilian Confectionery Market” research report to their offering. See more at- http://mrr.cm/Zdc

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Category : Food & Beverages
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Introduction to Report
 Launch Date: June 25, 2014
 Number of Pages: 56
 Geography Coverage: Brazil
 Available Format: PDF
Price For Single User License: USD 6,320
Price For Site License: USD 12,640
Price For Global User License: USD 18,960
Delivery Time: Within 24 Hours (During Working Days)

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About the Report
Understanding Consumer Trends and Drivers of Behavior
in the Brazilian Confectionery Market provides an
overview of the market, analyzing market data,
demographic consumption patterns within the category,
and the key consumer trends driving consumption. The
report highlights innovative new product developments
that effectively target the most pertinent consumer need
states, and offers strategic recommendations to capitalize
on evolving consumer landscapes.

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Research Findings
Brazilian consumers seek Confectionery products to
meet their desire for Personal Space & Time
Sugar Confectionery accounts for the highest share of
volume consumption and Chocolate will register the
fastest growth in the market
Consumption of Confectionery is driven by the large
young population – manufacturers need to ensure they
are meeting their needs.
Women over-consume Confectionery products
compared to men

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Research Findings Continues..
Connecting directly with family and friends will become
less important to Brazilian consumers as social media
increases in importance
Consumers’ busy lifestyles and feelings of time-scarcity
will drive the demand for convenient Confectionery
products for snacking

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Get access to:
Key consumer demographic groups driving consumption within
the Brazilian market. The figures showcase the number of times
consumers of specific ages and genders consume Confectionery,
as well as identifying whether these demographic groups "over"
consume in the category (i.e. they account for a higher
proportion of occasions than the proportion of society they
represent overall)
Market value and volumes over 2008–2018 for Brazil and nine
other countries to give a global context
The degree of influence that the 20 key consumer trends
identified by Canadean have on Confectionery consumption
volumes, with granular analysis on the extent that degree of
influences varies between gender and age group
Insight into the implications behind the data, and analysis of
how the consumer needs will evolve in the short-to-medium
term future
Examples of international and Brazil-specific product
innovation targeting key consumer needs

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Report Coverage
1. Definitions
2. Market context
3. Demographic cohort consumption patterns
4. Consumer trend analysis
5. Innovation examples
6. Recommended actions
7. Appendix
For more details regarding Report coverage see the last slide
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Company Coverage (Partial List)
1. Mars
2. Snickers
3. MandMs
4. The Natural Confectionery Co.
5. Lindt
6. Cadbury
7. Sviteksim-Trade
8. Ghirardelli Chocolate Company
9. Candyland
10.Nugali
11.Peccin
12.Riclan
13.Jazam
14.Trident
For more details regarding Report coverage see the last slide
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About Market Research Reports, Inc.
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