North American Audio Conferencing Services Market By Frost & Sullivan
1. North American Audio Conferencing Services Market
Frost & Sullivan
Report Highlight
2. North American Audio Conferencing Services Market
This study provides an in-depth analysis of the North
American audio conferencing services market. The mature
North American audio conferencing services market has
now become the foundation of more complex unified
communications and collaboration services offerings. As
part of this analysis, Frost & Sullivan has identified market
drivers, restraints, competitive issues, and growth patterns
within the North American audio conferencing service
market. Through extensive primary and secondary
research, this analysis provides audio conferencing service
providers with a detailed look at the dynamics of a mature,
but evolving market.
3. Executive Summary
The mature North American audio conferencing services market has now become the foundation of more complex unified
communications and collaboration services offerings.
Audio conferencing minutes consumption continues to grow driven by the rise of the virtual organization and the need for remote
collaboration and increasing customer recognition of the cost savings that can be realized through the use of conferencing
technologies.
The market has been seeing increasing amalgamation and integration of audio conferencing solutions with web and video
conferencing and other collaboration products.
The notion of a “multimedia minute” has gained broad appeal as businesses increasingly use audio along with web and video tools.
Going forward, it may not be feasible to continue tracking the individual conferencing services markets separately.
Today, almost all audio conferencing service providers have brought the visual and collaborative component to their existing
solutions either by partnering with third-party web and video conferencing providers or by offering the technology themselves.
During the last three to four years, the integration of audio conferencing services with web and video conferencing solutions has
helped to boost total audio conferencing minutes consumption while maintaining audio conferencing revenue erosion relatively low
or flat.
In spite of positive factors, the North American audio conferencing services market will continue to gradually shrink in terms of
revenue as competition intensifies and prices come down.
In terms of competition, the North American audio conferencing services market is still very dynamic with market participants
launching new value-added features, deploying new transport infrastructure, engaging in mergers and acquisitions, and introducing
new pricing models.
Market saturation and declining revenues are forcing participants to take market share away from each other in order to grow.
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