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Physician Office Laboratory (POL) Testing Markets Worldwide: Status
Quo and Future Trends
November 1, 2010


Labs specifically conducted in physician offices are usually not broken out in market
research reports covering the diagnostic industry. Numbers are often simply grouped in
with hospital and service lab sales. But for marketing strategy, knowing where tests
occur is as important as the revenue numbers. Now, Kalorama has once again
rendered this important market segment visible. This report is the second edition of the
report “Physician Office Testing, Worldwide: Status Quo and Future Trends” that was
first published in 2007. The report concentrates on how the market for POL testing has
evolved from 2007 to 2010.

What competitors are succeeding in this market? What are the most profitable tests,
and what growth levels can diagnostic companies expect in the future? How will
regulations affect this industry? Analyst Shara Rosen, author of Kalorama Information’s
Worldwide Market for In Vitro Diagnostic Tests, now in seven editions, answers these
questions. The report takes a bold look into the technologies and trends in physician
office testing and laboratories (POLs) with a special focus on the economics of test use
in on-site patient care. Among the type of physician conducted tests covered in this
market research report:

        Chemistry Panels
        Coag PT
        Lipids
        Hemato - CBC
        Glucose
        HbA1c
        Rapid Flu
        Anemia Ferritin, Iron
        Preg/LH
        Urinalysis
        PSA
        TSH
        FOB
        Cardiac Markers
        Hepatitis
        HIV
Histology
       Microbiology culture
       Atrep A
       Autoimmune
       Sed Rate
       H. pylori
       Cancer Markers
       CRP
       Hgb
       Respiratory Viruses
       STDs
       Allergy
       DAU
       Infectious diseases
       Microalbumin
       TDM
       Other

The term physician office lab (POL) is diverse. It encompasses physician practices as
small as 2 to 5 doctors that perform a few rapid tests to large practices of some 200
physicians that operate labs similar to small hospital laboratories. The definition used
here is therefore broad and refers to the market for tests which are: Performed in a
physician office setting, At the time of a consultation between a physician or other
healthcare professional (nurse practitioner, pharmacist, provides a result to be used
during the medical visit and, is used for screening, diagnosis or monitoring purposes.
Growth in physician office testing is fueled by trends in preventative medicine and
proactive approaches in treating the increasing number of diagnosed diabetics; by the
globalization of infectious diseases and the associated public health issues; and by the
need to monitor the explosion of people with cardiovascular disease and other chronic
conditions.

The report offers a quantitative assessment of specific markets, worldwide, in U.S.
dollars for 2009 to 2014. This data is provided in order to set the status quo of tests and
technologies. However the report concentrates on how these will impact the economics
of healthcare over the near term and longer when possible.

This exhaustive report provides:

       Discussions of the Regulatory Environment for POLs in various countries and
       regions
       The Top POL-conducted Tests and average reimbursement level
       POL Test Revenues by Type of Test, 2009-2014, for more than 35 test
       segments
       POL Test Revenues by Region (Europe, Asia, US) , 2009 to 2014
       Breakout of the Number of POLSin the US by type (CLIA-waived, non-waived)
       Regional POL market environments in top Geographic markets
Profiles of the POL Offerings of over 75 Suppliers
      SWOT Analysis for Physician Office Testing
      Market Analyses for Key POL Testing Areas

The world market for the POL sector of point-of-care diagnostics is provided in U.S.
dollars for the years 2009 - 2014. No adjustments have been made to the market data
for the effects of currency exchange fluctuations or inflation. This may seem
problematic, given the drastic devaluation of the U.S. dollar versus the Japanese Yen,
euro and Swiss Franc. Kalorama has decided to use a constant exchange rate because
it is a more accurate reflection of actual revenue growth in dollars rather than growth
due to exchange rate fluctuations.

CHAPTER ONE: EXECUTIVE SUMMARY

      Introduction
      Scope and Methodology
      Size and Growth of the Market
      Market Trends

CHAPTER TWO: INTRODUCTION

      Background
      POL definition
      The Pros and Cons of POL testing
      Point of View

CHAPTER THREE: MARKET AND TECHNOLOGICAL DYNAMICS IN POL TESTING

      Background
      The Emergence of Non-invasive Technologies
         o Saliva
         o Breath
         o Optical Techniques
      Miniaturization and Microfluidics Support POC
      CLIA Waived Test Menu Expansion Drives U.S. POLs
      Connectivity Imperative for POC devices

CHAPTER FOUR: THE ECONOMICS OF POL TESTING

      Background
      Reimbursement Challenges and Developments
      POLs and Clinical Outcomes Management
      POL Management Considerations
      The Regulatory Environment for POLs

CHAPTER FIVE: POL TESTING IN WORLD MARKETS
Background
     Overview of the POL Market, Worldwide
        o Specific Country Information
               The United States
               Europe — Many Countries and Systems
               Japan
               China
               India
               Australia

CHAPTER SIX: MARKET ANALYSIS

     Market Overview
     The Major Players
     Disease Burden and POL Testing Needs
     Test Segment Market Analysis
        o Diabetes - Glucose
        o Diabetes - HbA1c
        o Diabetes - Microalbumin
        o Cardiac Markers
        o Lipid Panels and Miscellaneous Cardiac Markers
        o Cancer Markers
        o Clinical Chemistry
        o Coagulation
        o Hematology
        o Histology
        o Infectious Diseases
        o Public Health in Developing Countries
        o Immunoassays
        o Thyroid Function
        o Anemia
        o Allergy
        o Autoimmune
        o Drugs of Abuse (DAU)
        o Therapeutic Drug Monitoring (TDM)
        o Microbiology
        o Molecular
        o Women’s Health / Pregnancy/Fertility
     Commercial Outlook

CHAPTER SEVEN: TOP COMPANIES

     Abbott Diagnostics
     Alere Inc.
     ARKRAY
     Bayer Diabetes Care
Becton, Dickinson and Company (BD)
     Beckman Coulter Inc.
     bioMérieux Inc.
     Bio-Rad Laboratories Inc.
     Horiba Medical
     Instrumentation Laboratory (IL)
     Lifescan Inc.
     Ortho Clinical Diagnostics (OCD)
     Phadia AB
     QIAGEN N.V.
     Radiometer A/S
     Roche Diagnostics
     Siemens Healthcare Diagnostics
     Sysmex Corporation

CHAPTER EIGHT: “NEW FRONTIER” COMPANIES IN THE POL MARKET

     3M Medical Diagnostics
     77 Elektronika Kft.
     Abaxis, Inc.
     A/C Diagnostics
     Accumetrics
     Acon Laboratories, Inc.
     Acrongenomics Inc.
     Akers Biosciences, Inc.
     Alfa Wassermann Diagnostic Technologies, LLC
     Ani Biotech Oy
     Axis-Shield plc
     Biomerica Inc.
     BioVei Incorporated
     Carolina Liquid Chemistries Corp.
     Celerus Diagnostics
     Cepheid
     Chembio Diagnostic Systems, Inc.
     Chempaq A/S
     Claros Diagnostics, Inc.
     CoaguSense, Inc.
     diaDexus, Inc.
     Diaglobal GmbH
     Diazyme Laboratories
     DxNA
     Eiken Chemical Co., Ltd
     Enigma Diagnostics Limited
     Enterix Inc.
     ESA Biosciences Inc.
     HandyLab, Inc.
Helena Laboratories
       HemoCue AB
       Idaho Technology
       Innovative Biosensors
       International Technidyne Corp (ITC)
       LifeAssays AB
       LifeSign LLC
       MACHEREY-NAGEL GmbH & Co.
       Meridian Bioscience, Inc.
       Micronics Inc.
       Nanosphere, Inc.
       OraSure Technologies, Inc.
       Oxonica Diagnostics
       Philips Handheld Immunoassays
       Pocared Diagnostics Ltd
       Polymedco, Inc.
       Polymer Technology Systems, Inc.
       QBC Diagnostics, Inc.
       QuantRx Biomedical Corporation
       Quidel Corporation
       Quotient Diagnostics
       Randox
       Response Biomedical Corp.
       Rheonix Inc.
       Screening Devices Canada, Inc.
       SQI Diagnostics Inc.
       Trinity Biotech plc
       TwistDx, Ltd.
       Veredus Laboratories Pte
       Vital Diagnostics

CHAPTER NINE: THE FUTURE OF THE POL MARKET: SWOT ANALYSIS

       Strengths
       Weaknesses
       Opportunities
       Threats



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Physician Office Laboratory (POL) Testing Markets Worldwide

  • 1. Get more info on this report! Physician Office Laboratory (POL) Testing Markets Worldwide: Status Quo and Future Trends November 1, 2010 Labs specifically conducted in physician offices are usually not broken out in market research reports covering the diagnostic industry. Numbers are often simply grouped in with hospital and service lab sales. But for marketing strategy, knowing where tests occur is as important as the revenue numbers. Now, Kalorama has once again rendered this important market segment visible. This report is the second edition of the report “Physician Office Testing, Worldwide: Status Quo and Future Trends” that was first published in 2007. The report concentrates on how the market for POL testing has evolved from 2007 to 2010. What competitors are succeeding in this market? What are the most profitable tests, and what growth levels can diagnostic companies expect in the future? How will regulations affect this industry? Analyst Shara Rosen, author of Kalorama Information’s Worldwide Market for In Vitro Diagnostic Tests, now in seven editions, answers these questions. The report takes a bold look into the technologies and trends in physician office testing and laboratories (POLs) with a special focus on the economics of test use in on-site patient care. Among the type of physician conducted tests covered in this market research report: Chemistry Panels Coag PT Lipids Hemato - CBC Glucose HbA1c Rapid Flu Anemia Ferritin, Iron Preg/LH Urinalysis PSA TSH FOB Cardiac Markers Hepatitis HIV
  • 2. Histology Microbiology culture Atrep A Autoimmune Sed Rate H. pylori Cancer Markers CRP Hgb Respiratory Viruses STDs Allergy DAU Infectious diseases Microalbumin TDM Other The term physician office lab (POL) is diverse. It encompasses physician practices as small as 2 to 5 doctors that perform a few rapid tests to large practices of some 200 physicians that operate labs similar to small hospital laboratories. The definition used here is therefore broad and refers to the market for tests which are: Performed in a physician office setting, At the time of a consultation between a physician or other healthcare professional (nurse practitioner, pharmacist, provides a result to be used during the medical visit and, is used for screening, diagnosis or monitoring purposes. Growth in physician office testing is fueled by trends in preventative medicine and proactive approaches in treating the increasing number of diagnosed diabetics; by the globalization of infectious diseases and the associated public health issues; and by the need to monitor the explosion of people with cardiovascular disease and other chronic conditions. The report offers a quantitative assessment of specific markets, worldwide, in U.S. dollars for 2009 to 2014. This data is provided in order to set the status quo of tests and technologies. However the report concentrates on how these will impact the economics of healthcare over the near term and longer when possible. This exhaustive report provides: Discussions of the Regulatory Environment for POLs in various countries and regions The Top POL-conducted Tests and average reimbursement level POL Test Revenues by Type of Test, 2009-2014, for more than 35 test segments POL Test Revenues by Region (Europe, Asia, US) , 2009 to 2014 Breakout of the Number of POLSin the US by type (CLIA-waived, non-waived) Regional POL market environments in top Geographic markets
  • 3. Profiles of the POL Offerings of over 75 Suppliers SWOT Analysis for Physician Office Testing Market Analyses for Key POL Testing Areas The world market for the POL sector of point-of-care diagnostics is provided in U.S. dollars for the years 2009 - 2014. No adjustments have been made to the market data for the effects of currency exchange fluctuations or inflation. This may seem problematic, given the drastic devaluation of the U.S. dollar versus the Japanese Yen, euro and Swiss Franc. Kalorama has decided to use a constant exchange rate because it is a more accurate reflection of actual revenue growth in dollars rather than growth due to exchange rate fluctuations. CHAPTER ONE: EXECUTIVE SUMMARY Introduction Scope and Methodology Size and Growth of the Market Market Trends CHAPTER TWO: INTRODUCTION Background POL definition The Pros and Cons of POL testing Point of View CHAPTER THREE: MARKET AND TECHNOLOGICAL DYNAMICS IN POL TESTING Background The Emergence of Non-invasive Technologies o Saliva o Breath o Optical Techniques Miniaturization and Microfluidics Support POC CLIA Waived Test Menu Expansion Drives U.S. POLs Connectivity Imperative for POC devices CHAPTER FOUR: THE ECONOMICS OF POL TESTING Background Reimbursement Challenges and Developments POLs and Clinical Outcomes Management POL Management Considerations The Regulatory Environment for POLs CHAPTER FIVE: POL TESTING IN WORLD MARKETS
  • 4. Background Overview of the POL Market, Worldwide o Specific Country Information  The United States  Europe — Many Countries and Systems  Japan  China  India  Australia CHAPTER SIX: MARKET ANALYSIS Market Overview The Major Players Disease Burden and POL Testing Needs Test Segment Market Analysis o Diabetes - Glucose o Diabetes - HbA1c o Diabetes - Microalbumin o Cardiac Markers o Lipid Panels and Miscellaneous Cardiac Markers o Cancer Markers o Clinical Chemistry o Coagulation o Hematology o Histology o Infectious Diseases o Public Health in Developing Countries o Immunoassays o Thyroid Function o Anemia o Allergy o Autoimmune o Drugs of Abuse (DAU) o Therapeutic Drug Monitoring (TDM) o Microbiology o Molecular o Women’s Health / Pregnancy/Fertility Commercial Outlook CHAPTER SEVEN: TOP COMPANIES Abbott Diagnostics Alere Inc. ARKRAY Bayer Diabetes Care
  • 5. Becton, Dickinson and Company (BD) Beckman Coulter Inc. bioMérieux Inc. Bio-Rad Laboratories Inc. Horiba Medical Instrumentation Laboratory (IL) Lifescan Inc. Ortho Clinical Diagnostics (OCD) Phadia AB QIAGEN N.V. Radiometer A/S Roche Diagnostics Siemens Healthcare Diagnostics Sysmex Corporation CHAPTER EIGHT: “NEW FRONTIER” COMPANIES IN THE POL MARKET 3M Medical Diagnostics 77 Elektronika Kft. Abaxis, Inc. A/C Diagnostics Accumetrics Acon Laboratories, Inc. Acrongenomics Inc. Akers Biosciences, Inc. Alfa Wassermann Diagnostic Technologies, LLC Ani Biotech Oy Axis-Shield plc Biomerica Inc. BioVei Incorporated Carolina Liquid Chemistries Corp. Celerus Diagnostics Cepheid Chembio Diagnostic Systems, Inc. Chempaq A/S Claros Diagnostics, Inc. CoaguSense, Inc. diaDexus, Inc. Diaglobal GmbH Diazyme Laboratories DxNA Eiken Chemical Co., Ltd Enigma Diagnostics Limited Enterix Inc. ESA Biosciences Inc. HandyLab, Inc.
  • 6. Helena Laboratories HemoCue AB Idaho Technology Innovative Biosensors International Technidyne Corp (ITC) LifeAssays AB LifeSign LLC MACHEREY-NAGEL GmbH & Co. Meridian Bioscience, Inc. Micronics Inc. Nanosphere, Inc. OraSure Technologies, Inc. Oxonica Diagnostics Philips Handheld Immunoassays Pocared Diagnostics Ltd Polymedco, Inc. Polymer Technology Systems, Inc. QBC Diagnostics, Inc. QuantRx Biomedical Corporation Quidel Corporation Quotient Diagnostics Randox Response Biomedical Corp. Rheonix Inc. Screening Devices Canada, Inc. SQI Diagnostics Inc. Trinity Biotech plc TwistDx, Ltd. Veredus Laboratories Pte Vital Diagnostics CHAPTER NINE: THE FUTURE OF THE POL MARKET: SWOT ANALYSIS Strengths Weaknesses Opportunities Threats Available immediately for Online Download at http://www.marketresearch.com/product/display.asp?productid=2807838
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